APS NYC will be covering app marketing across the funnel with 3 rooms of content focusing on growth, app store optimization, user acquisition and app product & engagement.

APP GROWTH:

Generative AI

Product-led growth

Media Mix Modelling

App subscriptions and IAPs

Predictive analytics

PR and brand marketing

APP STORE MARKETING:

ASO reporting

A/B testing

Apple Search Ads

Features like CPP, IAE, LiveOps

Data-driven decision making

Combining ASO and paid UA

USER ACQUISITION:

SKAN 4.0 – IDFA & privacy sandbox

Utilizing First-party data

Connected TV

Web2App acquisition

Creatives and UGC

Tracking and analytics

APP PRODUCT & ENGAGEMENT:

User journey optimization

Onboarding

Process automation

Personalisation

UX and Design

Feature marketing

Examples of the sessions that have run at APS NYC in the past include:

‌• Generative AI’s Impact on Mobile
• Building Connections and Community through In-App Content
• The Cross-Platform Opportunity for Mobile Apps: CTV & Beyond
• The New Era of ASO: Conquer the Modern App Stores
• Start with The Customer and Win Loyalty for Life
• The Role of “The Product” in your App Growth Strategy

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