APP ADVERTISING PLATFORM

Awarded to the mobile advertising platform, network or DSP that has provided an outstanding solution in terms of app installs, user acquisition and brand advertising.

Finalists:
AppLovin
HUAWEI Ads
Liftoff
Skai

Winner:
AppLovin

 

APP ANALYTICS PLATFORM

Awarded to the mobile analytics, app analytics, ad tracking and attribution platform that has delivered the most value and understanding of big data analytics in the past 12 months.

Finalists:
Adjust Datascape
devtodev
Adapty
Swaarm

Winner:
Swaarm

 

APP DATA PLATFORM

This award is awarded to the app data platform that has provided the best intelligence to the app industry.

Finalists:
AppTweak
App Radar
Adapty
Qonversion

Winner:
AppTweak

 

APP ENGAGEMENT PLATFORM

Open to technology platforms and services that support app engagement including push notifications, in-app messaging, marketing automation and chatbots.

Finalists:
CleverTap
Iterable
MoEngage
OneSignal

Winner:
OneSignal

 

APP REVENUE PLATFORM

This award is open to all platforms working in the field of app revenue that can illustrate outstanding achievement.

Finalists:
Purchasely
Qonversion
wappier

Winner:
Qonversion

 

MMP OF THE YEAR

This award is for the mobile measurement partner that has demonstrated outstanding best practices for marketing and growth.

Finalists:
Airbridge
AppsFlyer
Adjust
Branch

Winner:
AppsFlyer

 

ASO TOOL

Awarded to the platform that has provided the best app store optimization solution to its users.

Finalists:
AppTweak
Asodesk
App Radar
SplitMetrics

Winner:
SplitMetrics

 

ASO AGENCY

This award is open to all agencies working in the field of app store optimization that can illustrate outstanding achievement.

Finalists:
ConsultMyApp
Gummicube
Phiture
RadASO

Winner:
Phiture

 

USER ACQUISITION COMPANY

Open to platforms and agencies offering user acquisition services that can demonstrate they are leaders in the UA field and experts at acquiring new users.

Finalists:
AppAgent
Bango
HUAWEI Ads
Persona.ly

Winner:
AppAgent

 

APP MARKETING AGENCY OF THE YEAR

Open to all mobile and app marketing and non-specialist agencies that can illustrate outstanding offerings in the area of mobile growth and app marketing.

Finalists:
Apptamin
Geeklab
Phiture
SplitMetrics

Winner:
Geeklab

 

APP GROWTH INNOVATION

Open for entries from any brand, agency, service provider or developer that has created new and innovative channels, techniques, tactics or strategies to increase growth in the app ecosystem.

Finalists:
B.Layer by Phiture – Lifesum
Purchasely
Smadex
SplashLearn

Winner:
SplashLearn

 

APP MARKETER OF THE YEAR

This award is for an individual that has demonstrated outstanding best practices for marketing and growth at an app brand, startup or agency.

Finalists:
Alice Muir, Phiture
Hannah Parvaz
Jess Hill, Apadmi
Soner Sensoy, Storyly
Yanina Velikova, Admiral Media

Winner:
Alice Muir, Phiture

 

APP VIDEO

Video is becoming increasingly important and this award will recognise the best use of it as part of an app marketing campaign either in an app preview or ad creative.

Finalists:
Customlytics – Storytelling birthday Campaign
Photomyne – Video Loop for FilmBox App
PhotoSì – App Video
Phiture – The Trail to Success: Komoot

Winner:
Photosi – App Video

 

FASTEST GROWING APP

Awarded to an app that has demonstrated rapid growth and traction in the last year. Evidence must show significant growth in one of these areas: usage, downloads and revenues.

Finalists:
PickleJar Live
Playsee
SplashLearn
Sweatcoin

Winner:
Sweatcoin

 

GROWTH TEAM OF THE YEAR

Open for entries from app developers and agencies that have a team of rock stars dedicating their time to user acquisition, growth and marketing.

Finalists:
Yodel Mobile
Entravision + tyba
G5 Games Marketing Team
Plarium Product Marketing Team

Winner:
Yodel Mobile

 

SUBSCRIPTION APP CAMPAIGN

Open to agencies and any subscription app companies that can demonstrate outstanding results within the subscription space.

Finalists:
ePPC – Minimalist Phone Campaign
Adapty – In-app paywalls
Quit Social Media
Saga Sleep – Stella

Winner:
Quit Social Media by Hannah Parvaz

 

FINANCE APP CAMPAIGN

This award is open for entries from agencies or finance companies that can demonstrate outstanding results within the fintech, payments or banking market.

Finalists:
Thing or Two – Banco Azteca
Storyly – Kapital Bank
Chip – ‘Save Smart, Not Hard’
ConsultMyApp – Snoop

Winner:
ConsultMyApp – Snoop

 

SHOPPING APP CAMPAIGN

Open to agencies, e-commerce and retail companies that can demonstrate outstanding results within the retail and shopping space.

Finalists:
Customlytics – Shop Apotheke
Yodel Mobile – Quidco
Storyly – Dolap
The Hut Group – Shopping Apps

Winner:
The Hut Group – Shopping Apps

 

ENTERTAINMENT APP CAMPAIGN

Awarded to the agency or entertainment company that has demonstrated outstanding results within the leisure and communication or games sector.

Finalists:
Smule – adidas Runtastic Challenge
App Growth Network – Coin Splash
mediasmart (Affle) with Spotify & Interactive Avenue – Dil Filmy Toh Suno Filmy
InMobi – Streaming Campaign

Winner:
Smule – adidas Runtastic Challenge

 

MOBILE GAMES CAMPAIGN

Open to entries from agencies and gaming companies that can demonstrate outstanding results within the games space.

Finalists:
Smadex Creative Studio
AppAgent – Game of Words
Goodgame Studios – BitLife
G5 Entertainment – Sherlock

Winner:
G5 Entertainment- Sherlock

 

APP STORE MARKETING CAMPAIGN

This award is for any app store marketing campaign including organic, ASO, Apple Search Ads, Google App Campaigns or other app store related activity.

Finalists:
REPLUG – Fitness AI
Admiral Media – ImmoScout24
SplashLearn – Kids Learning App
Wave – Wave The Rainbow

Winner:
Admiral Media – ImmoScout24

 

RETENTION CAMPAIGN

This award is open for entries from agencies and publishers that highlight a campaign delivering an improvement in engagement and retention for an app.

Finalists:
Nasty Gal – Love Island
PhotoSì – Retention Campaign
REPLUG – SEEN
Shopmium – Cashback boost campaign

Winner:
Shopmium – Cashback boost campaign

 

INFLUENCER APP CAMPAIGN

Open for entries from publishers or agencies that can demonstrate outstanding results in the emerging field of influencer marketing for apps.

Finalists:
Sweatcoin – Promote Sweatcoin
Admiral Media – TikTok Campaign
Customlytics – Micro Influencers
Tatam – Blinkist Curious Minds

Winner:
Tatam – Blinkist Curious Minds

 

PAID SOCIAL APP CAMPAIGN

Open to entries for any ad, influencer or content campaigns on social media platforms including Facebook, Instagram, Snap or TikTok.

Finalists:
Customlytics – WeShare Campaign
REPLUG – ODXClub
Admiral – TikTok Campaign
Adquantum – Fitness app

Winner:
Adquantum – Fitness app

 

OUTSTANDING CONTRIBUTION

Winner:
Thomas Petit