WORKSHOP ROOM 2 AGENDA

  

APP 😍 ENGAGEMENT 😍 ZONE

  

  


QUICK WINS TO TAKE YOUR PUSH NOTIFICATION STRATEGY TO THE NEXT LEVEL

β€” Delivery reliability challenges explained
β€” Push notification funnel & metrics that matter
β€” Edge computing – unlocking control of the delivery moment, and its
impact on engagement
β€” Best practices from around the world

DAVID SHACKLETON

CEO, OPENBACK


HOW TO INCREASE YOUR APP USER ENGAGEMENT

β€” Increasing engagement for social apps
β€” Increasing engagement for eCommerce apps
β€” Managing product and features

KEN VERMEILLE

FOUNDER & CEO, VERMILLION SKY

  

APP ADVERTISING ZONE

  


REVOLUTIONIZE YOUR CREATIVE STRATEGY WITH MACHINE LEARNING

β€” Come learn how Google’s App campaigns create ads
β€” What strategies marketers can take in order to steer the machine the right creative assets
β€” Advanced tips and strategies

JONATHAN PELOSI

HEAD OF INDUSTRY, MOBILE APPS, AMERICAS, GOOGLE