WORKSHOP ROOM 2 AGENDA

  

APP 😍 ENGAGEMENT 😍 ZONE

  

  



9.30 – 10.10

HOW TO INCREASE YOUR APP USER ENGAGEMENT

β€” Increasing engagement for social apps
β€” Increasing engagement for eCommerce apps
β€” Managing product and features

KEN VERMEILLE

FOUNDER & CEO, VERMILLION SKY



10.20 – 11.00

QUICK WINS TO TAKE YOUR PUSH NOTIFICATION STRATEGY TO THE NEXT LEVEL

β€” Delivery reliability challenges explained
β€” Push notification funnel & metrics that matter
β€” Edge computing – unlocking control of the delivery moment, and its
impact on engagement
β€” Best practices from around the world

DAVID SHACKLETON

CEO, OPENBACK

  

APP ADVERTISING ZONE

  



11.30 – 12.10

The 5 Step Process to Thoughtfully Growing your Mobile App Business

β€” Understanding the importance of measuring app retention and how to improve it
β€” How to establish the right app KPIs and how to use them to inform your marketing campaigns
β€” Best practices for promoting app acquisition and engagement across both paid and organic channels

JONATHAN PELOSI

HEAD OF INDUSTRY, MOBILE APPS, AMERICAS, GOOGLE



12.20 – 13.00

De-Mystifying Reddit for Performance App Marketers

β€” Overview of new performance products for app growth: App Install, CPC bidding, advanced targeting, etc.
β€” Reddit Ads Dashboard walk-through
β€” Tips & tricks for success on Reddit

Ashleigh Rankin

Brand Partnerships – Performance, Reddit



14.00 – 14.40

HOW TO WIN ON SNAPCHAT

β€” Understand the Snapchat platform
β€” Dive into Snapchat’s ad solutions for mobile apps
β€” Learn how you can grow your app on Snapchat

Leah Rudman

Product Strategy, Snap



14.50 – 15.30

PANEL: NAVIGATING THE PROGRAMMATIC GROWTH OPPORTUNITY FOR APPS

β€” Understanding the mobile programmatic space
β€” Strategies for testing new partners
β€” Do’s and Don’ts when adopting programmatic inventory for mobile growth

David Maciel

Senior Account Executive, Aarki (moderator)

Yonatan Ellert

Director of Growth, DraftKings

Dhiyay Chohan

Global Head of Programmatic, M&C Saatchi Performance

David Leviev

VP – Programmatic Product Development, timehop

Rockford Yapp

Growth Marketing Director, Tilting Point



16.00 – 16.30

How to scale your app

β€” Lessons learned building a portfolio of apps
β€” How to get ROI on user acquisition spend
β€” Growth hacks and tactics for rapid growth

Arsen Pereymer

Founder & Managing Partner, Appument Ventures