WORKSHOP ROOM 1 AGENDA

APP STORE MARKETING ZONE

  


How to increase average ratings on app stores

— Importance and impact of ratings and reviews on the conversion rate for Google Play and App Stores
— The options for an increase of average ratings
— Case Study: how we increased ratings

GEORGE NATSVLISHVILI

HEAD OF ORGANIC GROWTH, GLOVO


HOW TO PROMOTE YOUR APP ON THE AMAZON PLATFORM

— Developing campaigns for the Amazon Appstore
— Actual results from Amazon campaigns
— How to select the right group of users

Mike Hines

Head of Partner Success, Amazon


Building an App Growth Model

— Do more by doing less: A framework for evaluating growth levers
— Using growth modeling to drive hypothesis generation
— Maximizing the ROI on successful (and unsuccessful) experiments

Michael Berliner

Senior Product Manager – Growth, MasterClass


App Store Optimization ⚡POWER⚡ PANEL

— The insider secrets of driving organic app store growth in 2019
— How to get your app discovered on Google Play and Apple App Store
— Tools, workflows and service providers – who is best to work with?

APP STORE MARKETING EXPERTS