WORKSHOP ROOM 1 AGENDA
APP STORE MARKETING ZONE
09.30 – 10.10
APP STORE OPTIMIZATION – HOW TO ACHIEVE DOUBLE DIGIT INSTALL AND USER GROWTH
— Unique insights into the how the algorithms work
— Unique insights into the multiple factors you need to consider for successful ASO
— Unique insights into creative optimization
James Bott
CEO & Co-Founder, The ASO Co
10.20 – 11.00
ASO 360 – Utilizing acquisition & retention as part of your ASO for a more holistic app growth strategy
— Understand the fundamentals and strategic approaches to ASO
— Learn about the synergies between acquisition, app stores & retention
— Identify ways in which your acquisition and retention activity can impact your ASO decisions
Rishan Weerakoon
Senior Growth Manager, Yodel Mobile
16.00 – 16.30
App Store Optimization ⚡POWER⚡ PANEL
— The insider secrets of driving organic app store growth in 2019
— How to get your app discovered on Google Play and Apple App Store
— Tools, workflows and service providers – who is best to work with?
George Natsvlishvili
HEAD OF ORGANIC GROWTH, Glovo (moderator)
RISHAN WEERAKOON
SENIOR GROWTH MANAGER, YODEL MOBILE
Christine Pera-Weaver
Associate Director – eCommerce/Mobile App Product Marketing for PBS KIDS, PBS
Enric Pedro
CMO, Lab Cave