09.30 – 10.10


— Machine learning, AI and Data
— Programmatic vs waterfall and Network vs social
— Media formats – VR, AR

Matthew Sadofsky

Director of Growth Marketing, Tilting Point

10.20 – 11.00

Building a data-driven app retargeting campaign

— Building customised user lists
— Conversions, ROI, fraud
— Advanced techniques and approaches

David Wei

Sales Engineering Lead – Americas, Adjust

11.30 – 12.10

What We Learned Running 20,000 Mobile Creative A/B Tests

— In this workshop, Liftoff will share the secrets to designing compelling ads that will drive user conversion and revenue for your app
— Come learn best practices for video, interactive, and other ad formats and understand the key drivers for designing high-performing ads
— Join us as we put your knowledge of mobile ad creative to the test in this gamified session. Audience participation is encouraged!

Kevin Meehan

Product Manager, Mobile UX, Liftoff

12.20 – 13.00

How to drive app user growth and revenue through creative partnerships

— Our unique approach that has lead to over $20M in real revenue, >2.4 MAU and a network of global partners that help us reach consumers at almost 0 external cost
— How to structure value added partnerships across channels ranging from startups to airlines
— How to leverage relationships with platforms like Apple, Amazon and their initiatives on the app stores etc to drive organic user growth on their platform

Tarush Agarwal

Head of Partnerships & Business Development, Toca Boca

14.00 – 14.40

App Store Creative – Optimizing for Visibility and Conversion

— Screenshots, videos, descriptions, titles and metadata
— Data on what works for different apps and markets
— How To A/B test correctly

Thomas Twigg


14.50 – 15.30

The ethical hacker’s guide to getting less than $0.50 CPI with Snapchat influencers

— How a video competition app got 8x cheaper CPIs than Facebook and Snapchat Ads using meme advertising
— How a social gaming app netted $0.43 CPI by ignoring gameplay
— How to tie into culture to resonate with Gen Z and get them downloading

Timothy Armoo

CEO, Fanbytes

16.00 – 16.40

How to Promote Apps Profitably

— Lessons learned building a successful app portfolio
— How to use paid media and ASO to drive downloads and users
— Calculating your app economics and LTV

Arsen Pereymer

COO, Healthify