App Promotion Summit London brings together app marketing, growth, product, CRM and revenue leaders.
You’ll learn how to grow and scale apps and understand key topics including AI-enabled marketing, Product-led growth, Retention, AdAttributionKit and Subscriptions.
Enjoy a 5* experience at the iconic Brewery and outstanding networking opportunities. Connect with the world’s top app platforms and agencies in our marketplace.
Step into the future by harnessing AI to unlock data-driven insights and predictive analytics, offer a more personalized experience, optimize ad creatives and streamline workflows.
Discover powerful ways to boost retention rates through sophisticated onboarding, personalisation, dynamic user journeys and messaging strategies.
Let your product do the talking by using your app to acquire, activate, and retain customers, offering a first-class experience with freemium options, smooth onboarding, and self-serve assistance to drive growth.
As SKAN evolves to AdAttributionKit and Google develops Privacy Sandbox, discover how to navigate UA, optimize strategies for accurate attribution, and maintain user privacy.
Explore the user acquisition and retention tactics tailored specifically for subscription-based apps as we examine successful pricing structures, methods to reduce churn and maximize customer LTV.
Discover the untapped potential of marketing your app through revolutionary channels like Connected TV, Web2App, Out-of-Home, and retail media, providing the tools and insights to stay ahead in a competitive market.
• AdAttributionKit & Privacy Sandbox
• The Web2App funnel
• Marketing Mix Modeling
• Incrementality and attribution
• ASO & ASA
• Creatives
• Onboarding flows
• Personalization
• Process automation
• User journey optimization
• CRM tactics (in-app messaging, push)
• Avoiding churn
• Product-led growth
• UX & design
• User research & customer feedback
• Feature marketing
• Product a/b testing
• User analytics
• Business models
• Pricing strategies
• Subscriptions & IAPs
• Paywall optimization
• Maximizing LTV
• Ad monetization
Experience a 5* event with a legendary friendly atmosphere and the biggest names in the app industry.
Access content sessions covering app growth topics across the funnel and get actionable insights from industry leading speakers.
Meet the APS community by connecting in the event app and taking part in interactive sessions and networking opportunities.
The world’s leading user acquisition, analytics & data and app engagement platforms will be featured in the marketplace.
