WORKSHOP ROOM 2 AGENDA

  

THE DATA ZONE

 



09.30 – 10.10

Data and Automation for App Marketers

— Change the game – Learn how AI and ML will change the way we work
— Do more with less – Why app developers don’t need big marketing teams anymore
— Actions focus – Care about what added value it brings, not what you wish it to be

Lior Barak

Founder, Tale About Data


  

APP ADVERTISING STRATEGIES

 



10.20 – 11.00

The Role of marketers in an automated world

— How ML affects your UA strategy
— Guidance on how to add value to the machine
— UAC Product Roadmap

Eliaz Le Peuvedic

Mobile Apps Acquisition Lead – DACH, Google



11.30 – 12.10

Creative dynamic product ads and deep linking

— THow to achieve incrementality through personalized creatives
— Managing your campaign and ad operations
— Metrics, KPIs and achieving success

Eugen Martin

VP Product, Remerge

Pedro de Almeida

Senior Account Manager, Remerge




12.20 – 13.00

It’s Not Just About the Install – How CLARK Finds The Right Users With Content Marketing

— The Basics: What is needed for a successful content marketing campaign?
— How to create the right story for your campaign
— Educate users and lead them through the funnel
— Using Native Discovery: How users download an app they never knew existed
— No app is the same: Different tactics that work for your app

Simon Alfter

Senior Content Marketing Manager, CLARK

Magdalena Flick

Sales Director North, DACH, Outbrain



13.10 – 13.50

Influencers: how to super charge your app growth

— Understanding Instagram influencer marketing
— Scaling your influencer marketing campaign
— Getting a ROI on your influencer campaign

Jidé Maduako

CEO & Co-Founder, Yoke Network




14.00 – 14.40

HOW TO WIN ON SNAPCHAT

— Understand the Snapchat platform
— Dive into Snapchat’s ad solutions for mobile apps
— Learn how you can grow your app on Snapchat

Sam Bevan

EMEA Manager, Snap




14.50 – 15.30

Navigating the programmatic growth opportunity for apps

— Understanding the mobile programmatic space
— Strategies for testing new partners
— Do’s and Don’ts when adopting programmatic inventory for mobile growth

Kim Carlson

VP of Sales – Americas, Aarki

André Kempe

CO-FOUNDER & CMO, SOLIDARITYAPP


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