WORKSHOP ROOM 2 AGENDA


  

APP ENGAGEMENT ZONE

 



9.30 – 10.10

UNLOCKING THE POTENTIAL OF IN-APP MESSAGING: WE’VE FOUND THE SECRET TO BOOSTING CONVERSION EXPONENTIALLY

— In-app messages that are proven to drive impact: our shortlist
— Dissecting a successful strategy: what types of in-app messages to use and when
— Examples and case studies from industry-leading mobile apps

Eric Christensen

Senior Growth Consultant, Phiture

Alexandre Gorius

Senior Growth Manager, Phiture

  

APP ADVERTISING ZONE

 



10.20 – 11.00

GOOGLE APP CAMPAIGNS: CREATIVES WORKSHOP

— Assets, ad formats, ad groups and coverage
— Design for conversion
— Advertiser examples and case studies

CHARLENE JOLLY

APP PARTNERSHIPS MANAGER, GOOGLE

FLORIAN RUHENSTROTH-BAUER

APP PARTNERSHIPS MANAGER, GOOGLE



11.30 – 12.20

Reach (And Exceed) Your Goals With Content Discovery

— An introduction to Taboola app discovery
— How to reach new audiences and generate more app downloads
— Case studies and examples

EMINA BISCEVIC

TEAM LEAD MEDIA SALES DACH, TABOOLA

Tom Nguyen

User Acquisition Manager, Goodgame Studios



12.20 – 13.00

UA today: Using Machine Learning to support Media Buying

— From Impression to Profit – a data pipeline as single source of truth
— Using Narrow AI to maximize profit
— No more campaign management: the shift in focus for the Media Buyer

Wolfgang Peters

Head of Performance Marketing, Flaregames

Michael Milnik

Director of Process Automation and Data Science, Flaregames



13.00 – 14.00

NETWORKING LUNCH

SERVED UPSTAIRS IN THE GALERIE BEL ETAGE

HOSTED BY




14.00 – 14.40

Interactive Ads: 5 Things We Learned The Hard Way, So You Don’t Have To

— Discover the pitfalls, bottlenecks, and costs around interactive ad production
— Pro tips on creative design best practices to maximize engagement with your products and brands
— Learn how to interpret interactive ad data to boost KPIs on per-ad and campaign levels

Tim Shepherd

Creative Director, Playable Ads, Wooga



14.50 – 15.30

Babbel Case Study: Setting a New Growth Strategy Based on Data

— An in-depth look at how Babbel and AppAgent achieved 20% more daily installs and an 18% drop in the CPA rate
— What market data can tell you about new business opportunities
— How traffic analysis can completely change your marketing focus

Martin Jelinek

Head of Marketing, AppAgent

Giulia Pacioni

Senior SEO/ASO Manager, Babbel



16.00 – 16.40

From Start-up to Scale-up: The Secret to Growing your Apps

— How to execute a success-driven, holistic app growth strategy
— Learn how to create a prioritization framework
— The best approach to data-led optimizations

Mick Rigby

Founder & CEO, Yodel Mobile

Rishan Weerakoon

Associate Strategy Director, Yodel Mobile

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