APSL2017-logo
APSL2017-logo

3 rooms of cutting edge app marketing content
CONFERENCE AGENDA  WORKSHOPS  MASTERCLASSES

WORKSHOP SESSIONS



10.15 – 11.00

Enhance Your App Store Optimization with Search Ads

Use Search Ads data to improve your ASO
Use ASO to leverage Search Ads campaigns
Search Popularity History: Detect New Keyword Opportunities

Olivier Verdin

CEO & Co-Founder, AppTweak

Laurie Galazzo

Inbound Marketing Manager, AppTweak



11.30 – 12.15

A Cheatsheet to Creating Compelling Creative That Converts

Master the secrets to creating compelling ad creative that will driver user conversion and revenue for your app
Learn the 10 best practices that can make your life easier by saving you time, money, and a whole lot of A/B testing
Join us for a special edition of the game Which Ad Won? including prizes!

Phil Gontier

Vice President of International, Liftoff



12.20 – 13.05

App Promotions Done Right: Stop Failing on Customer Engagement!

How to make sure you are not overspending on the wrong customer segments
How to deliver personalised rewards for each customer
Tips & tricks on how to reduce your CAC while increasing ROI and CLV through optimised promotions
Case Study: How a franchise with 2,500 stores reworked their whole promotion strategy to solve the cross-device problem

Christoph Gerber

CEO & Founder, Talon.One



14.00 – 14.45

App User Acquisition Unit Economics

How To Acquire Users Profitably
Improve Your App Marketing Results
Calculate Your ROI And LTV

Ritesh Thadani

COO, Pollen VC

Denis Terpanov

Business Development, Pollen VC



14.50 – 15.35

Beyond metadata: How to get App Store creative right

Tips & Tricks On How To Approach App Store Creative
How To Test Correctly To Improve Conversion
Common Pitfalls For Creative Testing

Thomas Twigg

CSO & Co-Founder, The ASO Co



16.00 – 16.45

Understanding the value of your app users

Customer Segmentation & Profit Maximization
From Historical to Predictive LTV
Optimising for profitability with Universal App Campaigns

Ekaterina Makarova

App Measurement Lead EMEA, Google