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3 rooms of cutting edge app marketing content
CONFERENCE AGENDA  WORKSHOPS  MASTERCLASSES



DEDICATED WORKSHOP SESSIONS

45-MINUTE WORKSHOPS WILL RUN THROUGHOUT THE DAY

These intimate and detailed 45-minute app promotion knowledge blasts are going to run concurrently alongside the main conference agenda. Industry experts will deliver them and all attendees are welcome to sit in, digest, and enhance their understanding. The workshop room has a limited capacity of 30 people and workshop seating will be allocated on a first-come, first-served basis.

  

Thursday 7 July 2016

London Marriott Hotel Grosvenor Square



10.15 – 11.00

Workshop:

How the world’s leading developers deliver incremental ROI through re-targeting

Analysing the differences in eCommerce and gaming – can re-targeting actually work for gaming? What’s the secret?
Mobile commerce insights from the study of billions of transactions worldwide
Exercises – top tips from the leaders in re-targeting
Case Study: How did Deezer deliver a +96% increase in subscriptions?
Case Study: How did LAMODA deliver a +86% conversion rate vs desktop activity?

Deborah Sabatier

HEAD OF ACCOUNT MANAGEMENT EMEA – MOBILE, CRITEO



11.30 – 12.15

Beyond ASO:

How to achieve triple-digit customer growth by optimising and rethinking your app strategy

A simple framework for thinking about organic app visibility and conversion
Tips and tricks to improve conversion by measuring more intelligently
Case studies on where it has gone right (and wrong!)

Thomas Twigg

CSO & Co-Founder, The ASO Co



12.30 – 13.15

Workshop:

Practical App Store Optimization

On-app and off-app ASO
Localization versus translation for apps
Effect of paid campaigns on organic downloads

Charo Paredes Ortiz

Global Head of SEO, ASO & Digital Analytics, Buongiorno



14.15 – 15.00

Mobile App Promotion on Twitter:

Discover all of our best practices from campaign setup to creative insights

Adtech stack overview
Best practices for integrating Twitter to drive growth
How to scale your activity on Twitter (including 6-week scaling plan, how to structure your campaigns, and check-list before launch)
Case studies from our most successful advertisers

Ross Sheil

Head of EMEA Mobile, Twitter

Patrick Heu

Senior Account Manager – EMEA Mobile Gaming, Twitter

Thomas Ash

Account Manager – EMEA Mobile Consumer Apps, Twitter



15.00 – 15.45

Interactive Walkthrough:

Optimizing your App Store Listing

Using a spreadsheet tool to build your app store listings
Getting the right keywords and description on the App Store
Taking your Google Play listing to the next level

Moritz Daan

Owner, Phiture



16.15 – 17.00

FACEBOOK APP MARKETING PRO TIPS:

REACHING USERS WITH PRECISION AND SCALE

Going Beyond The Basics To Drive High Value Installs And Engagement
Effective Targeting, Segmentation And Measurement
Using The Right Ad Units And Creative To Maximise ROI And Conversions

Felix Meissner

ACCOUNT MANAGER, EMEA, GLOBAL MARKETING SOLUTIONS, FACEBOOK