OUR 2016 SPONSORS & PARTNERS
Founded in 2005, myThings is a global leader in cross-device ad solutions. We specialize in customizing app and web retargeting campaigns for leading advertisers in 30 markets, providing 5 billion personalized impressions a month to the largest retail, travel, utility and gaming brands – including Adidas, Orange, Microsoft, Littlewoods, Very, 3 Suisses and many others.
Our tailored offering was developed to meet the specific business goals of advertisers through the provision of bespoke, brand aligned and device-responsive creatives powered by customized algorithms trained using the highest-quality data. With this data-driven approach, we can segment campaigns with as much granularity as is required.
Cheetah Ad Platform is Cheetah Mobile’s leading mobile advertising platform that works with the world’s top brand advertisers, publishers and developers to reach and engage with global consumer audiences at scale.
Combining the top rated, category-leading Cheetah Mobile apps with a network of 1,000+ select publishers around the world, Cheetah Ad Platform leverages over 1 billion mobile signals to deliver massive, global reach, data fueled intelligence, and brand stewardship – enabling partners to scale their business, engage with consumers, and enjoy optimal return on marketing investment.
Cheetah Mobile is the second largest developer on Google Play, and the third largest on Google Play & Apple’s App Store combined, according to App Annie in June 2015. As of May 2016, Cheetah Mobile has over 651 million mobile MAUs. Its mission-critical applications, including Clean Master, CM Security, Battery Doctor and Photo Grid, help make the Internet and mobile experiences speedier, simpler, and safer for users worldwide.
Trademob is one of the leading mobile advertising DSPs. The distinctive feature is the intelligent combination of retargeting of existing users and acquisition of new users. Via the RTA traffic Trademob reaches over a billion users worldwide.
The dynamic retargeting enables advertisers to show their users personalized banners where the last product viewed or similar products are presented. This advertisement feature significantly increases the conversion rate and thus the user-LTV. The new user acquisition product allows advertisers to find users similar to their most active or revenue-generating ones. A big advantage is the possibility to blacklist existing users so that only new potential users are approached. Trademob’s data-driven and smart combination of the retargeting and user acquisition product increases the ROI significantly for both campaign types.
Ravi Kamran founded Trademob in 2010 and the company headquarters is in Berlin. Renowned and large companies like the eBay group (eBay, eBay classifieds, brands4friends, etc.), Delivery Hero, Wooga and HRS are some of their clients.
Criteo delivers personalized performance marketing at an extensive scale. Measuring return on post-click sales, Criteo makes ROI transparent and easy to measure. Criteo has over 2,000 employees in 31 offices across the Americas, EMEA and Asia-Pacific, serving 11,000 advertisers worldwide and with direct relationships with over 16,000 publishers.
Jampp is a leading data-driven mobile app promotion platform. Through a combination of smart optimisation technology, different traffic sources and publishing partners that range from local to global, Jampp helps companies acquire quality mobile app users on a performance (Cost Per Install) basis. The company works with Android and iOS and can provide competitive CPIs in most markets. Jampp is headquartered in the beautiful city of Buenos Aires, with satellite offices in London and Rio de Janeiro.
Twitter is a global platform for public self-expression and conversation in real time. By developing a fundamentally new way for people to consume, create, distribute and discover content, Twitter enables any voice to echo around the world instantly and unfiltered. The service can be accessed at Twitter.com, on a variety of mobile devices, and via SMS. Available in more than 35 languages, Twitter has 316 million monthly active users.
Founded in 2011, AppsFlyer is a leading mobile advertising measurement platform that enables app marketers, ad agencies, and brands to optimize their marketing spend by measuring their campaigns across more than 1000 integrated mobile advertising network partners. As an official Facebook and Twitter Mobile Measurement Partner, AppsFlyer is a one stop shop for any mobile advertiser providing unbiased attribution, mobile campaign analytics, in-app user engagement, lifetime value analysis, ROI, and retargeting attribution.
A single real-time dashboard, powered by AppsFlyer’s NativeTrackTM, gives users all the tools they need to achieve the biggest return on their marketing dollars, smart deeplinking, and more. The platform currently serves more than 5000 advertisers, measures more than $1 billion in annual mobile ad spend, and drives more than 300 million installs every month. Clients include Samsung, Baidu, Foursquare, Hipmunk, Mail.Ru and YPlan.
Launched in 2011, AdColony is a leading mobile video advertising and monetization platform that plays crystal-clear HD video at lightning speed and drives deep engagement with content.
AdColony’s proprietary Instant-Play™ video ad technology serves video ads instantly on the most popular apps in the world across Apple’s iOS and Google’s Android platforms. AdColony’s reach, targeting and optimization tools and services provide advertisers with a superior way to engage mobile audiences at scale. AdColony’s app developer tools and services provide publishing partners with ways to maximize audience and revenue growth while gaining insight needed to continuously optimize content and advertising offerings.
AdColony is a privately held company backed by Insight Venture Partners and has offices in Los Angeles, San Francisco, Seattle and New York.
THE ASO CO
The ASO Co was started from one belief: that optimising your current assets is as important as how you promote your business. Our aim is to redefine mobile optimisation for businesses, challenging what they believe is possible.
The ASO Co is made up of over 20 ASO and mobile strategy specialists based in London, San Francisco and Berlin with many years of experience in all types of mobile performance marketing.
Avazu is a global cross-device performance advertising company with in-house developed AvazuTracking, AvazuPrivateExchange and AvazuDSP platforms. We are a technology-driven company focused on programmatic advertising, behavioral retargeting, audience targeting and RTB – real time bidding. With state-of-the-art technologies and extensive expertise in digital performance advertising we provide clients massively scalable direct-response and ROI-driven campaigning services.
With offices in Shanghai, Beijing, Hong Kong, Amsterdam, Berlin, Tokyo and Brunei, Avazu is collaborating with over 500 of the largest international advertising clients.
Adapt Worldwide is a multi-lingual digital marketing agency based in London, focusing on helping our clients attain growth at home and abroad across APAC, EMEA, and LATAM. We work with many different companies, from large media agencies to Europe-based start-ups. We help our clients localise their digital marketing strategies.
Adapt is part of Welocalize Group, the world’s fourth largest translation company. This gives us the global linguistic reach to support our specialist capabilities in the digital marketing space. Our centrally managed team of in-house multilingual marketers has the ability to deliver at speed but also the capacity to scale projects internationally.
Calldorado is a free SDK that enables developers to monetize their app through caller ID. By integrating the SDK into their existing mobile app, developers can offer caller identification as an additional feature in their app or game, and at the same time increase user engagement and generate incremental revenue from ads on the caller ID screens. The advertisements are always shown in connection with caller ID information and are contextually relevant to the user’s call behavior.
As a one-stop shop for app marketing, App Media delivers quality performance marketing for apps to give clients the most successful campaigns possible with custom concepts and sustainable results.
The biggest challenge today is to acquire users and to keep them using our customer’s apps app. App Media is a team of app marketing experts with a proven track record of delivering results when it comes to app campaigns.
App Annie delivers the most trusted app data and insights for businesses to succeed in the global app economy. Over 500,000 registered members rely on App Annie to better understand the app market, their businesses and the opportunities around them.
The company is headquartered in San Francisco with 425+ employees across 15 global offices. App Annie has received $157 million in financing, including investors such as e.Ventures, Greenspring Associates, Greycroft Partners, IDG Capital Partners, Institutional Venture Partners and Sequoia Capital.
BlueStacks is bridging the worlds of mobile, TV and PC with its GamePop and App Player products. Founded in 2009, the company is backed by Andreessen-Horowitz, Redpoint Ventures, Qualcomm, Intel, AMD, Citrix and others. Through its proprietary “LayerCake” technology, BlueStacks can run any mobile app natively on a TV, PC or Mac without any changes by the app developer.
THE SPECIALIST WORKS
The Specialist Works is the game-changing customer acquisition network, founded on the firm belief that a specialist always gets you a better return than a generalist.
Our ambition is to build the first global, pure-performance network (already well underway). Our mission is to fuel rapid, profitable growth for impatient e-commerce businesses.
Our specialist teams work for your business in a collaborative way, using media, data and creative expertise in TV, mobile, transactional media, inserts, DM, press and digital channels. Every team has an enquiring, disruptive approach that shows in your campaign results, allowing you to grow your marketing spend with confidence.
AIME (Association for Interactive Media and Entertainment Limited) is a UK based not-for-profit trade body representing members in the entire value chain of companies involved in the interactive media and entertainment industry, from the providers of information and entertainment to the network operators and technical service providers that deliver and bill them to customers.
Application Developers Alliance
The Apps Alliance is a non-profit global membership organization that supports developers as creators, innovators, and entrepreneurs. It promotes the continued growth of the industry and advocates on behalf of its members on public policy and industry issues.
Game Republic is an industry-led games business network that supports and promotes the Yorkshire and Northern England games industry. Members included Rockstar Leeds, Sumo Digital, Leeds Metropolitan University, Revolution Software, Boneloaf, Gateway Interactive, the University of Huddersfield, Team17, and Double Eleven.
The Mobile Ecosystem Forum is a global trade body that acts as an impartial and authoritative champion for addressing issues affecting the broadening mobile ecosystem. We provide our members with a global and cross-sector platform for networking, collaboration and advancing industry solutions.
The goal is to accelerate the growth of a sustainable mobile ecosystem that drives inclusion for all and delivers trusted services that enrich the lives of consumers worldwide.
Established in 2000 and headquartered in the UK, MEF has chapters across Africa, Asia, Europe, the Middle East, and Latin and North America.
Tech London Advocates
Tech London Advocates is an unrivalled collection of tech leaders, experts and investors uniting to form the most influential independent, private sector group in London.
More than 2,700 Advocates champion, connect and support London’s technology sector.
TIGA is the non-profit trade association representing the UK’s games industry. Our members include independent games developers, in-house publisher-owned developers, outsourcing companies, technology businesses, and universities.
TIGA’s vision is to make the UK the best place in the world to do games business. We do this through Government lobbying and maintain a voice in the corridors of power at both the Westminster and Scottish parliaments. We have an active press department that promotes our ambitions among the trade press, national press, and on TV, radio, and online.
TIGA is the voice of the UK games industry and as such our CEO, Dr. Richard Wilson, regularly provides interviews for the press.
Ukie (UK Interactive Entertainment) is the only trade body for the UK’s games and wider interactive entertainment industry. We are a not-for-profit and are passionate about games, games businesses, and their place in the world.
Everything we do helps to support, grow, and promote our members’ businesses and the wider UK games and interactive entertainment industry by making sure we have the right economic, cultural, political, and social environment needed for businesses to thrive.
WIP builds mobile developer communities and supports developers’ role at the heart of innovation through its own community and its strategic marketing and consulting agency.
Our community activities include hackathons, tech labs and our WIPJam events, spanning 70+ events in 12 countries.
Our agency, WIP Factory, was the first to focus solely on developer marketing. We provide strategic consulting, outreach and marketing services and tactical support for top developer programs and brands worldwide.
WOMEN IN WIRELESS
The mission of Women in Wireless is to connect, inspire, and empower female leaders in the mobile and digital space.
Women in Wireless was created by a small group of female business leaders who consistently found themselves sharing ideas and strategies amongst a sea of men at tech conferences.
Today the group has 12,000+ members, consisting of entrepreneurs, senior executives, and those in junior levels looking to accelerate their advancement.
Our members represent mobile companies and initiatives primarily in the following industry segments: Brands, Agencies, Mobile Carriers, Publishers/Media Companies, Marketing/Ad Tech Providers, and Startups/Mobile Applications.
Email us at firstname.lastname@example.org to find out how to get involved!
WOMEN WHO CODE
Women Who Code is a global non-profit dedicated to inspiring women to excel in technology careers. It aims to provide an avenue into tech, empowering women with skills needed for professional advancement, and providing environments where networking and mentorship are valued.
Since 2011 the organization has executed more than 3,000 free events around the world, garnered a membership exceeding 50,000, and has a presence in 60 cities over 20 countries.
mobilbranche.de is the leading German newsletter for the mobile industry. On a daily basis it covers Mobile Commerce, Mobile Marketing, Mobile Payments, Enterprise Mobility and other topics within mobile. For a free subscription, please write to email@example.com
Big Ideas Machine
Big Ideas Machine is a PR and marketing agency that loves tech.
In the new world of apps, iPads and social media, the old media world has been turned on its head. So if the rules of the game are changing, you need an agency that is ready for the new world – not stuck in the old.
The future of PR is no longer just about media contacts. Instead, we believe that PR needs to blend the strengths of good media relations with content marketing, events, and a whole mixture of digital and offline communications. We have created Big Ideas Machine to deliver a new kind of PR and marketing for our clients.
Big Ideas Machine’s founders are James Kaye and John Ozimek – both veterans of the UK mobile technology industry. John has spent the past decade working with mobile, tech and games companies, from ARM, IBM and Qualcomm to ad-tech and wearables start-ups. John was one of the founding team members of mobile gaming pioneer Glu Mobile.
James has over 12 years of B2B and B2C marketing experience in the mobile industry with Orange, BT and Muzicall, including several years at global mobile content publisher Hands-On Mobile.
DEVELOPER GUIDES COURTESY OF
The Mobile Developer’s Guide to the Galaxy, beloved by the mobile community, was initiated and is maintained by Enough Software, an app development agency from Bremen, Germany. The free, non-commercial guide serves as an objective and up-to-date introduction to mobile app development for developers and decision makers, alike, everywhere.
In the guide, more than 20 writers from the mobile community share their know-how across more than 270 pages, dealing with topics such as accessibility in mobile apps, LBS, mobile analytics, prototyping, cross-platform development, native development and app marketing. The project was initiated in 2009 and over 80,000 hard copies have been distributed. The 16th, and latest, edition was published in February 2016. Electronic versions of the book are available on http://enough.de/en/app-coaching/devguide/.
App Promotion Summit London 2016 attendees will receive a hard copy of the latest edition of the guide.
80.lv is the best source of information about the gaming industry, game technology and game art. We gather opinions from developers, publishers, creators, middleware providers and marketers and illustrate them with the most exclusive data. Our goal is to gather all the useful information that helps to make games.
Our focus is bringing the best technology insights from game developers from all over the world. We’ve featured interviews, case studies and breakdowns from some of the best industry specialists, working with organisations including EA DICE, Blizzard, King, Ubisoft, Monolith, Autodesk, Bethesda Softworks and Epic Games.
AppIndex covers app and mobile game development news and provides directories, resources and data for an audience of app and mobile game developers and publishers. Leading players in the industry use AppIndex’s research to source suppliers and navigate the app technology landscape.
The site hosts a comprehensive open directory of over 500 app developer tools, monetization platforms, user acquisition services and development agencies.
App Masters is the place where admired app entrepreneurs from companies like Shazam, Yahoo! Weather and Tweetbot share their failure and success stories.
BUSINESS OF APPS
Business of Apps is the hub for app industry insights for app business professionals. We cover all the latest news on app deals & investments and aggregate the latest mobile and app user research and data. Use our downloads section to find the latest whitepapers, presentations and ebooks; watch videos of the latest conference presentations, tutorials & webinars; and plan your schedule with our comprehensive events calendar.
F6S is the network for founders with the highest-ranked startup programs globally, over 5,700 startup orgs, 110,000 startups, and more than 1,000 deals.
Thousands of F6S’ers a day apply to accelerators, pitch investment funds, post or apply for jobs, get free deals, and grow.
The F6S name comes shortening the six letters in ‘FOUNDERS’ between F and S to F6S. We’re all about tech, getting stuff done, and growing.
MobileGroove is your expert resource centre on all things mobile including mobile trends, mobile apps, mobile search and mobile advertising. Led by mobile analyst and author Peggy Anne Salz, MobileGroove has become a top 50 ranked influential technology destination, providing editorial content, in-depth analysis and custom research for the global mobile industry.
Peggy’s latest book, The Everything Guide To Mobile Apps (F+W Media, Inc), provides businesses and brands with insights on how to make, monetise and market mobile apps. Peggy’s other work includes an industry-first report on mobile search and discovery, several industry almanacs and a series of guides looking at the opportunities in mobile commerce and retail.
Bought to you from the team behind PocketGamer.co.uk, the world’s number one consumer site for mobile and handheld games, PocketGamer.biz is all about the industry, processes, technology and deals that drive the business which makes these games happen.
From breaking industry stories and in-depth interviews with key executives and players to coverage of industry conferences and events, and detailed analysis of mobile games metrics, if it makes a difference to the developers, publishers, operators, handset manufacturers, and service providers, then you can expect to see it here.
And as well as providing a daily news service, PocketGamer.biz’s knowledge is available in regular industry reports such as our Mobile Games Trends reports. These provide the key trends, facts and figures for the mobile games market, ranging from the competitive analysis of publishers to game case studies, market data and financial performance.
PocketGamer.biz also highlights the best companies in the business with annual features such as its Top Developer of the Year awards.