APSL2017-logo
APSL2017-logo

3 rooms of cutting edge app marketing content
CONFERENCE AGENDA  WORKSHOPS  MASTERCLASSES

MASTERCLASSES



10.15 – 11.00

Case Study: Making your best customers churn less

Anatomy of a logistic regression-backed campaign for current users
How we decreased churn by 20%
Identifying customer parameters and the right statistical methods for calculations
Using Intercom for campaign management

Jakub Chour

Senior Mobile Marketing Manager, AppAgent



11.30 – 12.15

The rise of recommendation systems and smart notifications: Where do you fit in?

Utilising recommendation systems and smart notifications
Consumer behaviour and your product
Optimising conversion rates and useful tools

Ben Woolf

CEO & Co-Founder, ANDi



12.20 – 13.05

Surviving the App Store: Finding the K-Factor!

The concept and why to focus on K-Factor
How to predict its effect – social – web
Why you won’t get K-Factor and how to trigger K-Factor

Nick Duddy

Founder, Miratrix



14.00 – 14.45

REACHING USERS WITH PRECISION AND SCALE ON FACEBOOK

Going Beyond The Basics To Drive High Value Installs And Engagement
Effective Targeting, Segmentation And Measurement
Using The Right Ad Units And Creative To Maximise ROI And Conversions

Morgan Monnet

Partner Manager, Facebook

Felix Meissner

Account Manager, EMEA, Global Marketing Solutions, Facebook



14.50 – 15.35

Mobile SEO: The Rise of Mobile First

Technical SEO considerations for mobile first
Why should we should be moving to fully responsive
Importance of apps & app-indexing to mobile SEO

David Iwanow

Director of Strategy, BlueGlass