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3 rooms of cutting edge app marketing content
CONFERENCE AGENDA  WORKSHOPS  MASTERCLASSES



NEW FOR 2016

WE’RE INTRODUCING MASTERCLASSES BECAUSE YOU ASKED FOR THEM

For a conference to develop year-on-year it needs to grow, to offer more value, and to provide more opportunities for learning. Last year we canvassed our attendees for ideas about how to make this happen – a consistent response was the introduction of dedicated Masterclasses in order to tackle specialist topics in depth.

The Masterclasses will run concurrently alongside the main conference in a separate room. Industry experts will conduct the sessions and all attendees are welcome to sit in, digest, and enhance their understanding.

The Masterclasses are limited to 20 people (first-come, first-served seating basis).

  

Thursday 7 July 2016

London Marriott Hotel Grosvenor Square



11.30 – 12.15

Engagement and Retention:

How to Get App User to Come Back for more

Product design for app marketers
Including retention mechanics into your app
Examples and best practices from high performing apps

Vanessa Estorach

Founder & CEO, E-Growing



12.30 – 13.15

Data Mining for App Marketing:

How to benefit from Big Data in your campaigns

What data sets are available to app marketers
How can you use data and what are the best tools to work with?
What results can you achieve with data-driven app marketing?

Nick Duddy

Founder, Miratrix



14.15 – 15.00

Modelling Session:

Establishing the lifetime value of a user (LTV)

Common models for predictive LTV models
Minimum data requirements to build your own model
Hands-on with sample data
Challenges around predicting LTV

Oliver Kern

Chief Commercial Officer, Lockwood Publishing



15.00 – 15.45

Breaking into new markets:

Localising your app presence:

Evaluating which markets to prioritise and choosing your target markets
Using 3rd party tools to optimise your listing
Building up lists of influencers in each market
Being aware of different market sensitivities – language, culture, dialects, visual preferences and monetisation

Hugh McCallion

Commercial Director, Adapt Worldwide & Founder, ASO Barcamp