SPEAKERS

 


Luca Giacomel

Data Scientist, Bending Spoons

Luca Giacomel is a data scientist with a strong entrepreneurial attitude and interest for product growth. After graduating he founded his first startup, PolicyBrain, where he analyzed parliamentary data and made predictions on vote results for lobbyists and big companies. Later he joined Bending Spoons as a data scientist, where he is currently also helping out with App Store Optimization and User Acquisition.


Anna Boguslavska

App CRM Manager, Quandoo

Anna is currently responsible for app CRM at Quandoo, the world’s fastest growing restaurant reservation platform, where she conducts strategic planning of app retention related activities.

Anna was previously involved in the marketing and CRM activities of multiple startups, including Caesium and Hudday. She has also worked with subsidiaries of big tech companies in the Eurasian area, like Rosetta Stone and Blackboard.

Coming from an academic background, Anna has a PhD degree in linguistics, specializing in cognitive and pragmatic aspects of dialogic love discourse.


Jegor Ivanov

Growth Product Manager, Jodel

Jegor Ivanov works as the Growth Product Manager at Jodel, the hyperlocal app that lets you instantly engage with the community around you. In his current role, he focuses on acquisition through virality and activation.

His past experience includes online marketing at Rocket Internet, Crowd Mobile, and most recently, mobile CRM at 8fit. With over 6 years of experience across 5 countries, he is a startup aficionado with expertise in eCommerce in emerging markets, health & fitness and entertainment verticals.


Aitor Abonjo

Global Mobile CRM Manager, HelloFresh

Aitor currently works at HelloFresh as the Global Mobile CRM Manager, where he is in charge of mobile strategy across countries working closely with Product, Marketing, Tech and Business Development.

Prior to HelloFresh, Aitor worked with Foodora on their CRM strategy and at InterNations in their online marketing team.


John McClelland

John is currently launching a new startup.

John was previously responsible for product and engineering at Dubsmash, the fast-growing video messaging app with over 175 million users in more than 100 countries.

Prior to joining Dubsmash John founded two startups and held senior roles at Groupon and McKinsey & Company. A self-taught iOS developer, he is bad at Objective-C and worse at Swift.


Sandra Wu

Digital Marketing Manager, Blinkist

Sandra Wu is a performance marketer who specializes in content marketing. She currently works at Blinkist, a reading app that delivers the essence of big ideas from nonfiction books in minutes.

Having collaborated with several apps in the fitness, education and eCommerce industry, Sandra is eager to share her insights on this unique approach to user acquisition.


Thomas Petit

Growth Team Member, 8fit

With 13 years of experience as a marketing specialist and a 6-year stint at various start-ups, Thomas is a passionate practitioner of ASO experiments.

He is a part of the growth team at 8fit, a Top 25 grossing app for health & fitness with over one million users.


Christian Eckhardt

CEO & Co-Founder, Customlytics

Christian started his mobile marketing career at Delivery Hero in Berlin. His initial focus was on the mobile media buying side when he was in charge of performance app marketing for the German market brands of Delivery Hero. Subsequent roles included responsibility for mobile CRM and product management for the company’s international app business.

After several years working in the Berlin startup-scene Christian co-founded Customlytics in early 2016 with former Delivery Hero colleague Raul Truckenbrodt. Customlytics provides hands-on guidance for all topics around mobile app marketing, analytics and technology.


Ekaterina Petrakova

Mobile Marketing Manager, Rocket Internet

Ekaterina is responsible for App Store Optimization, mobile Search Engine Optimization and app indexing at Rocket Internet.


Wolfgang Peters

Senior Brand Manager, Flaregames

Wolfgang has been driving the growth of mobile games for more than 5 years. He has worked on small games as well as big titles with 50+ million downloads. As a data-driven marketer, his expertise is the optimisation of the complete marketing funnel, from the first ad impression through app stores and into the game.

At the award-winning mobile games publisher Flaregames, Wolfgang conducts market research, defines marketing strategies for published titles and runs the ASO activities across the portfolio. Before Flaregames, he led the conversion optimisation team at Goodgame Studios, after working at multiple startups.


Daniel Peris

CEO & Co-Founder, TheTool

Daniel Peris is the CEO and Co-Founder of PickASO and TheTool – the first performance-based ASO tool developed in Spain by specialists with more than 10 years of experience in digital marketing and startups.

Daniel has been working in SEO since 2007 and ASO since 2013 and has optimized over 300 apps across different verticals including banking, retail, entertainment and gaming.


Christinne Cuyugan

User Acquisition & CRM Manager, Runtastic

Christinne is a UA & CRM Manager at Runtastic, where she is responsible for campaign strategy planning, execution and optimization.

Runtastic is one of the world’s number one health and fitness apps. In August 2015 the company announced a strategic partnership with adidas.


Jeff Aksengor

Head of Global Growth Marketing, Too Good To Go

Jeff is building and implementing Too Good To Go’s international digital growth and demand generation strategies. Too Good To Go is the world’s number 1 app for fighting food waste.

He was previously responsible Under Armour’s Connected Fitness community growth, driving the digital brand and conversion marketing for Endomondo, MapMyFitness and MyFitnessPal.

Prior to this, Jeff held senior roles at Red Bull, Meltwater and Mediaplanet.


Ira Krachanovskaya

Growth Marketing Lead, Badoo

Ira is the Head of Growth Marketing at Badoo. Originally launched in 2006, Badoo has grown to become one of the world’s largest dating apps. Ira helps Badoo each day to sign up more than 300,000 new people for a Badoo experience. The app allows people to chat, share interests, match with others, as well as upload photos and videos. It currently has 391 million users signed up to its platform, which operates in 190 countries and is available in 47 different languages.

Previous to Badoo, Ira did business for Avazu Holdings running UA projects for companies like Amazon, Lazada, OLX, Namshi, IGG, Square Enix, Playrix, GameLoft and SocialPoint.


George Natsvlishvili

ASO Manager, Shpock

George is the ASO manager at Shpock, one of the most downloaded classifieds apps across Europe. Launched in 2012, the startup has led the trend of mobile second hand shopping in Germany and Austria before creating a similar impact in the United Kingdom, Italy, Sweden and Norway. Shpock’s mission is to build the best marketplace for the smartphone generation.

With more than 13 years of working experience in different multinational organizations such as the UN, Coca-Cola, Microsoft, Zalando, Nielsen and GFK, George has successfully conceptualized, developed and led marketing & sales initiatives. During his time at Zalando he was involved in ASO projects for several of the company’s apps, leading to significant visibility, conversion rate and installs growth on Google Play/App Store. At Coca-Cola George was running category management projects for the Russian subsidiary, leading to sales growth in modern trade. At Microsoft he was heavily involved with marketing activity optimization of the Russian subsidiary, leading to significant savings.

George is passionate about ASO and believes that it is the present and future of mobile growth.


Lorenzo Rossi

Head of Marketing, Free2Move

Lorenzo leads app marketing & user growth strategy at Free2Move, the largest aggregator of mobility services including cars, scooters and bicycles.

Before joining Free2Move Lorenzo managed user acquisition and retention for Zalando’s fleek app and contributed in scaling LOVOO’s growth from ~4 to 50 million users.


Dennis Makowsky

Senior Online Marketing Manager, InnoGames

Dennis started out in online marketing 7 years ago at performance marketing agency Blue Summit and has been with InnoGames for 4 years. He joined InnoGames with a strong background in data-driven search and display marketing in the eCommerce environment, bringing experience with customer journey attribution, various web analytics and bid management solutions to the table.

When InnoGames’ focus shifted from desktop to mobile, Dennis worked on the transition towards mobile UA as well. In the last 2 years he successfully grew InnoGames’ Apple Search Ads and, more recently, Google Ads to new heights.


Marina Guz

VP Growth, Mimi

Marina is in charge of Growth at Mimi Hearing Technologies, an mHealth company with the mission to develop smartphone based tools for people around the world to hear better.

She has 10 years of international marketing experience, ranging from large corporations to agencies and startups. Prior to Mimi Marina was responsible for international user growth strategy at FAMILO, Europe’s most popular location messenger app.


Florian Plenge

CEO, Skoove

Dr Florian Plenge is the Co-Founder and CEO of Berlin-based startup Skoove, a piano-learning platform that analyses, through a computer’s microphone, whether music students are hitting the right notes. Since its launch in November 2015, Skoove (a product of Microsoft Ventures Berlin accelerator) has provided over 200,000 lessons to consumers learning piano, from beginners to players with existing experience, in 187 countries.

With over 10 years of experience in the music industry, including multiple roles at Native Instruments (a leading manufacturer of software and hardware for music production and DJing), Florian co-founded Skoove with his colleague Stephan Schulz in 2014. The pair identified the need for Skoove by noticing a clear gap in the music education market that was not being met by existing online tuition methods. As CEO, Florian’s personal passion for making things entertaining and easy plays a key role in bringing Skoove’s goal to life – making music education fun, effective and accessible to everyone.


Lior Barak

Senior Marketing Analyst, Zalando

Lior is a Senior Marketing Analyst at Zalando, where he is transforming data into meaningful and actionable insights.

Prior to Zalando, Lior held marketing roles at LOVOO and Nielsen.


Katerina Zolotareva

Marketing & Customer Success
, TheTool

Katerina is Marketing & Customer Success Manager at TheTool, a powerful and easy-to-use platform for tracking and optimizing ASO KPIs in over 90 countries.

With over 4 years of experience in digital marketing (both web and mobile) Katerina loves sharing knowledge about App Store Optimization and mobile growth, and helps developers and marketers improve their app marketing strategy.


Noam Auerbach

Head of Product, YEAY

Noam is the Head of Product at YEAY, a revolutionary app that allows buying and selling with videos. His team is responsible for driving user acquisition, onboarding and retention across all platforms (iOS, Android and web). His work involves driving global growth using data prediction models, powerful backend systems, hacking growth marketing, and developing user facing features.

Previously, Noam was the Product Manager for the Growth Team at SoundCloud. He was also a film producer and director, and a researcher in the field of social neuroscience.


RORY MUDIE

CEO, REDBOX MOBILE

Rory has over 20 years of experience at the commercial coalface of mobile and advertising. Having worked at This is Global, BBC and Vodafone in a sales capacity, Rory’s understanding of technology has been directly linked with the delivery of new commercial formats, ranging from the first popup banner ads at beeb.com to a pizza being bought on a mobile phone and charging your phone bill.

Rory founded Redbox Mobile, a full-service ASO agency with over 30 employees and offices in London and New York, in 2013. Redbox Mobile delivers every aspect of ASO, from app preview video, metadata and scripting to icon/screenshot design, ratings and reviews, link building and A/B testing.

Rory has a Degree in Business and Marketing from Robert Gordon University, Aberdeen, Scotland.


Stefanie Steiner

Mobile Marketing Manager, FlixBus

Stefanie is the Mobile Marketing Manager at FlixBus, a mobility provider offering a sustainable and comfortable way to travel. Over 100 million people have traveled with FlixBus, 40 million in 2017 alone.

Prior to joining FlixBus Stefanie held marketing roles at DeutschlandCard and BMW.


Denys Zhadanov

VP of Marketing, Readdle

Denys has spent the last 11 years transforming Readdle from a “garage startup” into a leading software company that creates the best productivity apps on the Apple platform. With over 90 million organic downloads, millions of daily users, numerous industry awards and much love from the community, Readdle aims to solve much bigger problems in tech such as personal assistants and collaborative email management.

The current Readdle portfolio includes Spark, Documents, Scanner Pro, PDF Expert, Calendars 5 and Printer Pro.

Denys has been successfully leading marketing activities and business development at Readdle from day one.


Raul Truckenbrodt

Co-Founder, Customlytics

Raul’s mobile marketing career began in 2014 at pizza.de, the market leader at that time for online food delivery in Germany. He was responsible for product marketing and development of the Android and iOS apps. When pizza.de was acquired by Delivery Hero Raul relocated to Berlin and held roles in mobile app tracking, analytics and data warehousing. He was responsible for setting and rolling out standards and best practices across all Delivery Hero ventures at a global scale.

Raul co-founded Customlytics in early 2016 with former Delivery Hero colleague Christian Eckhardt, where he is now concerned with everything related to app marketing from a technical perspective.


James Cooper

Chairman, App Promotion Summit

James co-founded App Promotion Summit in 2013. Previously, he was The Guardian’s Head of Strategy and worked as a strategy consultant to the world’s leading media and telecoms organisations.

James holds a BA in History from the London School of Economics and an MA in Management from Durham University.

  

  

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