The team behind the organization of App Promotion Summit is small but mighty.


Matthew Dawes


Matthew started his career in London focusing on the digitization of the defense industry and organizing conferences on the subject. He quickly developed an aptitude for understanding the impact of technology, managing complex relationships and delivering international, industry leading conferences. Following 18 months of worldwide travel (where he visited 17 countries on 5 continents) he continued to work in the defense industry, this time as an analyst and consultant. In 2006 Matthew switched industries to work at the Commonwealth Telecommunications Organisation where alongside senior individuals from governments, telecommunication regulators and the private sector his focus was on harnessing the potential of telecommunications, particularly mobile technology, in the emerging Commonwealth countries.

In 2009 Matthew founded All Amber and initiated a series of groundbreaking conferences focused on the potential of mobile content and services in Sub-Saharan Africa. His journey has been a rewarding and extensive one, built on the belief that the mobile device is going to have a transformational effect on society in the region. It has enabled him to spend significant periods in the key markets of Nigeria, Kenya and South Africa. Twice he has been asked to contribute at SXSW in Austin, Texas; he also joined the UK Prime Minister’s business delegation on his trip to Africa in 2012 and has been interviewed on multiple occasions for TV, radio, print and online and has contributed at conferences globally.

James Cooper


James is the founder of Soko Media, a specialist B2B media company focused on the app industry. They help app developers, marketers, brands and enterprises to navigate the complex and rapidly evolving app market landscape and find new suppliers and partners. Customers include many of the world’s fastest growing and most successful mobile advertising, app marketing and app development companies. Soko Media titles include Business of Apps and mobyaffiliates.

James previously worked at Guardian News & Media where he was Head of Strategy, and as a management consultant on projects for many of the world’s leading media and technology companies.

Andrew Mowbray

Communications Director

A seasoned marketing and events expert, Andrew’s career began after graduation in Canada when he worked in the telecommunications industry. His early focus was on internal and external communications, marketing and sales. After moving to London in 2007 he took up his first position in the conference industry and spent the next 4 years establishing his credentials and leading the marketing, database and partnerships functions and embracing social media.

Following a return to his native Canada, his association with App Promotion Summit became official in 2013. His detailed knowledge of mobile apps, games and advertising has been invaluable to the development of the conferences. This combined with his love of travel and proven marketing and promotional skillset have led to him becoming an intrinsic part of the APS machine.