GET THE LATEST DATA AND MARKETING AUTOMATION KNOWLEDGE
Are you a digital marketer? Want to learn how to do more with data and automation?
The team behind App Promotion Summit Berlin, London and NYC would like to invite you to attend a DATA Live! event, part of a series of more intimate and focused seminars.
The topic of Data is one of the most fundamental strands of your marketing strategy.
And when we say ‘fundamental’ we mean ‘essential’, ‘critical’, ‘crucial’ to the chances of your app being successful, or indeed, even more successful. You need to get ahead of the curve on this.
By attending this one-day workshop your Data strategy will be seriously enhanced. You’ll learn how to become a data-centric marketer and increase your ability to work with engineering and other teams.
PLEASE NOTE – This workshop is only open to app publishers and brands. You cannot attend if you represent an agency, platform or network.
TOP REASONS TO ATTEND
1. Learn how to work better with your data
2. Talk better to engineering and product teams
3. React faster
4. Learn how to capture and manage data
5. Build better reporting
6. Stop using Excel
7. Build a data-driven team
8. Automate your marketing and analytics
9. Learn how to use new tools
DATA LIVE! FULL-DAY AGENDA
8.45
WELCOME COFFEE
9.00
Introductions
9.10
Data infrastructure
– What is data infrastructure
– What is an API
– Own your data – why should you be the owner of your data
– What the data will be used for?
– What data should you collect?
10.00
Building a data team
– How to become more data driven
– New age team structure to drive automation
– Agile Vs. Lean, Scrum Vs. Kanban
– Tasks and backlog management
11.00
Coffee
11.30
Reporting tools
– Where should I host my data?
– What is a reporting tool?
– A reporting tools overview – Tableau Vs. Power BI Vs. Loker Vs. MSTR
12.00
Automation
– What is automation and why to do it?
– The importance of data infrastructure
– How to empower your team to drive automation
– What can be automated
– Forecasting
– Campaign creation
– Campaign optimization
– Segmentation and CRM
– Reporting
13.00
Lunch
14.00
Group Exercise – Building a Data Team
– What positions do we have today
– The future of this positions
– Where we going in the future to come with positions
Output – Org chart/ and job descriptions for your future marketing team
Focus on KPIs – Best report practice
– Make your decision making simple
– Adjust your data to make decisions
– Reduce your KPIs, increase your decision making
– The No-Excel policy
Output – A revised dashboard of your KPIs, A new framework for decision making
15.00
Tea Break
15.30
Hands on Tableau reporting session
– Connect to data
– Build your first report
Output – Enabled to build reporting alone
16.30
Summary
17.00
CLOSE
YOUR LEADER
DATA Live! will be led by Lior Barak. Lior is the Founder of Tale About Data. He has a proven track record in successfully converting companies from Excel to state-of-the-art automated data-reporting systems.
Previously, Lior was a Product Manager and Senior Marketing Analyst at Zalando, where he transformed data into meaningful and actionable insights. He also held marketing roles at LOVOO and Nielsen.
VENUE
AMANO ROOFTOP CONFERENCE
We believe that the venue for a conference or workshop is extremely important in setting the tone for the day.
We’ve selected a great venue for the workshop where you’ll be able to enjoy fantastic views over the city.
Here’s the full address and contact details of the venue:
AMANO Rooftop Conference
Rosenthaler Straße 63–65
D–10119
Berlin
Germany
APP MARKETERS ❤️ OUR WORKSHOPS!
“very positive”
Heber Gonzalez, Blacklane
“Very good practical information; you leave with a list of actionables and you get a review of your apps”
Eliza Dumitrache, Casumo
“Great insights, very helpful”
Filip Fischer, Charged Monkey
“Great day with loads of information”
Kalle Sagebiel, HelloFresh
“VERY INSIGHTFUL DAY – GOT A LOAD OF WORK TO DO NOW!”
Julia Sieg, Sixt
“We got great advice on how to improve our store performance – looking forward to testing and getting better!”
Eva Hoefer, KptnCook
