Talking @apppromotion with @stefanbielau Appstore Optimization Expert

Posted on

Stefan Bielau is one of the world’s leading App experts with deep expertise in Appstore Optimization (ASO), App Analytics, Monetization and Media Buying.  He runs the Appstore Optimization blog and is the keynote speaker in the Appstore Optimization track at App Promotion Summit.  To hear how he delivers improved appstore rankings across iOS Appstore and Google Play for his clients register for the App Promotion Summit.


1. What’s your involvement in the world of app promotion?

I help various companies with everything from building the app from scratch, marketing it and analyze the success. Starting to think about promotion and marketing as early as during the concept phase of an app, is key nowadays. Competition is fierce, user attention very little, so you want to think about reach and usage from the beginning.

2. What is the biggest mobile app marketing challenge right now?

Finding an app exchange like Chartboost for non-gaming apps.

3. What  companies or tools do you like working with or respect in the mobile app promotion space? 

My top 3: Distimo, Chartboost and adeven.

4. What are you looking forward to about The App Promotion Summit?

Learning about the app ecosystem in Latin America, thanks to Diego Meller from Jampp.

5. What mobile devices do you use? 

Various devices with iOS, Android and WP.

Thanks Stefan – look forward to hearing your talk at APS 2013.  To join us – Register today for the App Promotion Summit on July 11th in London.


Leave a Reply