09.30 – 10.10

APPLE SEARCH ADS SCALING & OPTIMISING WITH EXPERIMENTS

— Search Ads as a data source; SKAGs-based account structure
— The process: required conditions, how to design tests and interpret results
— Top outcomes from experiments with CPT bids, CPA Goal, Match Types

Michael Shubin

ASO Consultant, Angle Connect

10.20 – 11.00

Creativity in a crowded app store keyword space

— How to be competitive in a specific keyword?
— Let’s simplify, not complicate – the route to an organic uplift
— Test, ask questions, learn, improve, repeat

JAN SAWICKI-HUGHES

GROWTH MARKETING MANAGER, TRIPLEDOT STUDIOS

11.30 – 12.10

How to build your app’s brand on the app stores

— Why it is essential to build an effective brand on the store for your app
— Providing measurable ways of building a great brand presence
— Creating a systematic framework for building a brand for your app on the store

Anton Tatarinovich

ASO Consultant, Phiture

Katsiaryna Covaci

ASO Consultant, Phiture

12.20 – 13.00

KEY METRICS TO MEASURE THE IMPACT OF ASO

— Top 3 metrics to measure the impact of ASO on your downloads
— How to leverage organic metrics to drive your UA strategy
— Major reporting differences between iOS and Google Play

Marie-Laure Cruyt

Chief Product Officer, AppTweak