MAIN CONFERENCE AGENDA



08.00 – 08.50

REGISTRATION & BREAKFAST

SERVED IN THE MARKETPLACE

HOSTED BY





08.50 – 09.00

OPENING COMMENTS: Your guide to the day

James Cooper

Chairman, App Promotion Summit

  

APP GROWTH

 



09.00 – 09.15

How we grew an $80+ million revenue livestreaming app in 16 months

Geoff Cook

Co-Founder & CEO, The Meet Group




09.15 – 09.30

How to be the Voice of the (App) User

Julia Onken

Product Marketing Manager, Houseparty



09.30 – 09.45

A Framework for App Hypergrowth

George Revutsky

Former VP Growth, Postmates



09.45 – 10.00

How we grew the PBS Kids app with app store marketing

Christine Pera-Weaver

Associate Director – eCommerce/Mobile App Product Marketing for PBS KIDS, PBS



10.00 – 10.15

ROUNDTABLE DISCUSSIONS




10.15 – 11.00

THE 🌱 GROWTH 🌱 PANEL: Finding high growth app channels in 2019

WHAT GROWTH CHANNELS ARE BLOWING UP IN 2019 FOR THE TOP APPS? OUR EXPERT PANEL WILL RUN DOWN THEIR VIEWS ON THE OPPORTUNITIES FOR APP MARKETERS.

NGOZI OGBONNA

SENIOR DIRECTOR OF USER ACQUISITION, FAIRYGODBOSS (MODERATOR)

Matthew Sadofsky

Head of Growth & Product Marketing, TIDAL

SAM MCLELLAN

HEAD OF GROWTH, YOUSICIAN

Ivy Cheng

Growth Marketing Manager, PeerStream

Ben Kaplan

Head of Business Development, Americas – MoPub, Twitter

Michael Herman

Director of Customer Acquisition, MakeSpace




11.00 – 11.30

MORNING COFFEE BREAK

Served in the Marketplace

HOSTED BY



  

SOCIAL & INFLUENCER

HOSTED BY

NGOZI OGBONNA

SENIOR DIRECTOR OF USER ACQUISITION, FAIRYGODBOSS



11.30 – 11.45

How to Not Lose Your Mind (Or Your Shirt) Over Influencer Marketing

Taylor Gobar

Senior User Acquisition Manager, Hopper




11.45 – 12.00

Acquisition and lifecycle marketing: how to spend your app marketing dollars in the most efficient way

Amanda Carvell

Digital Marketing Manager, RetailMeNot


  

APP STORE MARKETING





12.00 – 12.15

App Store Optimization in 2019

Dave Bell

Co-Founder & CEO, Gummicube



12.15 – 12.30

ASO TECHNIQUES: WHAT CAN YOU LEARN FROM TOP GAME DEVELOPERS

Enric Pedro

CMO, Lab Cave

  

AD ANALYTICS & DATA

 



12.30 – 12.45

BUILDING AN APP ANALYTICS STACK

ASIF RAHMAN

SENIOR DIRECTOR, ANALYTICS, GROWTH & CUSTOMER INSIGHTS, ACCUWEATHER




12.45 – 13.00

Marrying data and creative for reactivation success

Kim Carlson

VP of Sales – Americas, Aarki



13.00 – 14.00

NETWORKING LUNCH

Served in the Marketplace


  

APP ENGAGEMENT & CRM

HOSTED BY

Rowena Suyat

Head of Business Development, Business of Apps



14.00 – 14.45

THE 💗ENGAGEMENT💗 PANEL: HOW TO KEEP USERS COMING BACK FOR MORE

HOW DO YOU CREATE THE MOST ENGAGING APP USER EXPERIENCES? FIND OUT HOW TO RETAIN AND GROW AUDIENCES FROM APP PRODUCT LEADERS.

Thy Dinh

Head of Product Marketing, Duolingo (moderator)

Bolong Li

Senior Director, Acquisition/Growth Marketing, Audible

Nicholas Beck

Senior Mobile Product Manager, Freshly

Mary Hayman

Sales Manager US, Adjust

Han Cho

Senior Product Manager, Etsy

Brandon Cohen

Product and Growth, The Action Network




14.45 – 15.00

How to Build a CRM and Lifecycle Strategy for a New App Product

Donté Ledbetter

Senior Marketing Manager, Stash




15.00 – 15.15

It’s Happening! App Marketers’ Wildest Dreams are Coming True

Tommy Yannopoulos

Director of Sales, East, Remerge




15.15 – 15.30

From Influencers to Advocates – Creating An Engaged Community For Your Brand

Andrew Watts

Community Manager, Quip




15.30 – 16.00

AFTERNOON TEA

Served in the Marketplace


  

THE FUTURE OF APP GROWTH




16.00 – 16.30

GROWTH SCHOOL: APP MARKETING ADVICE LIVE ON STAGE




Mick Rigby

Founder & CEO, Yodel Mobile

Shannon Ferguson

CEO & Co-Founder, Fansaves

Ashley Randall

Brand Relations & Marketing Leader, Shopdrop



16.30 – 16.45

Cocktail roundtables

SERVED IN THE MAIN CONFERENCE ROOM

HOSTED BY




16.45 – 17.15

KEYNOTE CLOSING SESSION: The Future of App Growth

James Bott

CEO & Co-Founder, The ASO Co (moderator)

Drew Fung

Senior Manager, User Acquisition & Growth, Current

Mark Loranger

Co-Founder, Braavo

Mirela Cialai

Director of Mobile Marketing, Zinio

DJ Davids

VP, Creative, Perksy



17.15 – 17.20

LAUNCH OF THE APP GROWTH AWARDS 2019




17.20 – 19.00

THE APS NYC 2019 DRINKS RECEPTION

SERVED IN THE MARKETPLACE




19.00 – LATE

THE APS NYC 2019 AFTERPARTY

SECRET LOCATION



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