MAIN CONFERENCE AGENDA
08.00 – 08.50
REGISTRATION & BREAKFAST
Snacks and beverages served in the Marketplace
HOSTED BY
08.50 – 09.00
OPENING COMMENTS: Your guide to the day
James Cooper
Chairman, App Promotion Summit
APP TRACTION 
09.00 – 09.15
Lessons Learned Getting to 100m MAUs
WILSON KRIEGEL
CBO, PICSART
09.15 – 09.30
How we got to 2m users
Scott Schmidt
HEAD OF GROWTH & ACQUISITION, STASH INVEST
SOCIAL & INFLUENCERS
09.30 – 09.45
HOW TO SCALE MOBILE APP INSTALLS ON SOCIAL
Esther Hwang
Director of Growth, Poshmark
09.45 – 10.00
How we used Social Stories and Influencers to promote our app
Simon Lejeune
HEAD OF USER ACQUISITION, Hopper
10.00 – 10.15
ROUNDTABLE DISCUSSIONS
10.15 – 11.00
THE 🌱 GROWTH 🌱 PANEL: Finding high growth app channels
Ben Roodman
Senior Director of Partner Development, North America, AppsFlyer (moderator)
Bolong Li
Director, Acquisition/ Growth Marketing, Audible
JOSH FENN
SENIOR BUSINESS DEVELOPMENT MANAGER, BAIDU
Marcy Comer
Vice President of Marketing, Dosh
Kristy Barger
SENIOR PROGRAMMATIC DEMAND LEAD, Twitter
Danny Spyra
Senior Manager, Product Marketing, Yahoo Finance
11.00 – 11.30
MORNING COFFEE BREAK
Served in the Marketplace
APP STORE OPTIMIZATION 
11.30 – 11.45
ASO Myth Busters
Dave Bell
CEO, Gummicube
11.45 – 12.15
Discussion: App Store Optimization in 2018 – What’s Working?
HOSTED BY
James Bott
CEO & Co-Founder, The ASO Co (moderator)
Becky Peterson
Senior Analyst, Digital Marketing, Walgreens
Eric White
Vice President, Mobile Marketing, Ebates
APP COMMERCE 
12.15 – 12.30
How our app transformed the Miami HEAT business
Derek Rhodes
Manager, Strategy & Innovation, Miami HEAT
Dennis Garayalde
Mobile Product Manager, Miami HEAT
DATA DRIVEN APP MARKETING 
12.30 – 12.45
Navigating the Mobile User Journey Via Experimentation
ORI KLEIN
SENIOR VICE PRESIDENT, GROWTH, VIA
Christina Harewood
Mobile Engagement Strategist, Leanplum
12.45 – 13.00
App Retargeting: insights to increase your LTV & DAU (incrementality, user segmentation & more)
Alexei Chemenda
Chief Revenue Officer for Apps & Managing Director USA, Adikteev
13.00 – 14.00
NETWORKING LUNCH
Served in the Marketplace
APP ENGAGEMENT & UX 
14.00 – 14.30
Engagement Panel: How to engage and retain app users
Andrew Birnbryer
MANAGING DIRECTOR, AMERICAS, APPLIFT (MODERATOR)
Avneesh Kohli
Senior Product Manager, Foursquare
Trish Mikita
Vice President, Digital Media Strategy, AccuWeather
Mark Minor
Manager, Mobile App Marketing, AMC Theatres
Mirela Cialai
Global Digital Marketing Specialist, Zinio
Zoe Soon
General Manager, Apps and Email, Business Insider
DAVID WEI
SALES ENGINEERING LEAD – AMERICAS, ADJUST
14.30 – 14.45
Do You Even Retarget, Bro?
TOMMY YANNOPOULOS
SENIOR ACCOUNT EXECUTIVE, REMERGE
14.45 – 15.00
Using Apps to Deepen the Customer Relationship
Elyse Burack
Marketing Director, Boxed
APP GROWTH INNOVATION 
15.00 – 15.15
How to Promote Your App Using TV
Sabrina Gao
Head of Direct Marketing, Dashlane
15.15 – 15.30
Performance Influencer Marketing for Apps
Adam Hadi
VP of Marketing, Quidd
15.30 – 16.00
AFTERNOON TEA
Served in the Marketplace
16.00 – 16.15
Don’t bet on Featuring: Why you shouldn’t waste your time talking to Apple or Google
Fabien-Pierre Nicolas
Head of US Marketing, SmartNews
16.15– 17.00
GROWTH SCHOOL: APP MARKETING ADVICE LIVE ON STAGE
SHAMANTH RAO
VP GROWTH & USER ACQUISITION, FRESHPLANET
Briana Severson
Senior Director of Marketing, North America, TodayTix
Michael Herman
Director of Customer Acquisition, MakeSpace
Lori Cheek
Founder & CEO, Cheekd
17.00 – 17.15
COCKTAIL ROUNDTABLES
Enjoy an artisanal hand-made cocktail with your fellow app marketers and prepare for the final session of the day
17.15 – 18.00
Keynote Closing Discussion: The Future of App Growth
Andrew Watts
Marketing Manager, HQ Trivia
JOHN MCCLELLAND
CHIEF PRODUCT OFFICER, DUBSMASH
Clara Planel
Director of Paid Acquisition, Amino Apps
Aubrey Levy
VP Marketing & Partnerships, theScore
Timothy Armoo
CEO, Fanbytes
18.00 – 20.00
THE APS NYC 2018 DRINKS RECEPTION
20.00
THE APS NYC 2018 AFTERPARTY
