WORKSHOP ROOM 3 AGENDA

SOCIAL AND INFLUENCER ZONE

  



11.30 – 12.10

How to Tell Engaging Stories and Promote Growth Through Influencer Marketing

— Platform strategy to convert downloads
— How to identify the correct influencers
— Post frequency and optimisation

Joe Gagliese

Co-Founder & Managing Partner, Viral Nation



12.20 – 13.00

INFLUENCERS: HOW TO SUPERCHARGE YOUR APP GROWTH

— Understanding Instagram influencer marketing
— Scaling your influencer marketing campaign
— Getting ROI on your influencer campaign

Mustafa Mohamed

Co-Founder & CTO, Yoke Network



14.00 – 14.40

How to use TikTok and Snapchat to drive massive downloads from teens

— How a video competition app got 8x cheaper CPIs than Facebook using meme advertising
— How a social gaming app netted $0.43 CPI by ignoring gameplay
— How to tie into culture to resonate with Gen Z and get them downloading

Timothy Armoo

CEO, Fanbytes



14.50 – 15.30

HOW TO WIN ON SNAPCHAT

— Understand the Snapchat platform
— Dive into Snapchat’s ad solutions for mobile apps
— Learn how you can grow your app on Snapchat

Sam Bevan

Regional Manager (EMEA), Global Online Sales, Snapchat