WORKSHOP ROOM 2 AGENDA

APP ADVERTISING ZONE

  



10.20 – 11.00

Grow your app business faster with Google

— Learn about Google’s latest solutions across the app lifecycle, from launch through to re-engagement
— Best practice tips to find the most valuable audiences for your app
— Strategies that marketers can use to steer Google’s machine learning

Paul Mears

Senior Industry Manager – Gaming, Google



11.30 – 12.10

The Who, How and Why of Fraudulent App Installs

— Who are the bad players in the market?
— How do they fool advertisers into paying for worthless app installs?
— Why do they do this?

Gary Danks

Founder & Managing Director, Machine

Rhia Collings

Client Services Director, Machine



12.20 – 13.00

Freemium to Paywall: How Growth Marketing Strategies Change to Adapt to Different Business Models

— Optimise for purchase/subscription in user acquisition instead of early funnel events
— Combine the forces of all relevant marketing channels when pushing out promotions
— Test what channels and promotional methods work for your customers

Tina Zhang

SENIOR GROWTH MARKETER, MEMRISE



14.00 – 14.40

How to grow your mobile audience and optimise for app subscriptions with Native Discovery

— What is Native Discovery?
— Why Native Discovery is an effective performance marketing tool
— How to use Native Advertising as part of your app acquisition strategy
— Brand success stories

Lisa Stansfield

Sales Director, Brands & Publishers, Outbrain



14.50 – 15.30

Solve Your Growth Challenges – LIVE!

— Drastically reduce CPA and payback windows
— Adopt time-sensitive events & seasonal promotions to drive revenue
— Deploy new UA/ASO/CRM techniques
— Hands-on solutions to questions from the audience

Olay Vitler

DIRECTOR – GROWTH & USER ACQUISITION, CONSULTMYAPP

Mike Rhodes

Founding Director, ConsultMyApp

Valerie Guillobez

Director of Marketing Services, ConsultMyApp



16.00 – 16.30

Using Twitter for Mobile App Promotion

— Tips for setting up your Twitter app campaign
— Advice on targeting and ad creative
— Case studies of app marketing success using Twitter

John Pryor

Senior Client Partner – Games, Twitter