WORKSHOP ROOM 2 AGENDA

APP ADVERTISING ZONE

  


Freemium to Paywall: How Growth Marketing Strategies Change to Adapt to Different Business Models

— Optimize for purchase/subscription in user acquisition instead of early funnel events
— Combine the forces of all relevant marketing channels when pushing out promotions
— Test what channels and promotional methods work for your customers

Tina Zhang

SENIOR GROWTH MARKETER, MEMRISE


Combatting app install fraud

— Fraudulent app installs are endemic, accounting for the majority of paid-for app installs
— Understand the different types of app install fraud and the impact they have
— Learn to spot it and stop it
— Discover the results of stopping app install fraud

Gary Danks

Founder & Managing Director, Machine

Rhia Collings

Client Services Director, Machine


REVOLUTIONISE YOUR CREATIVE STRATEGY WITH MACHINE LEARNING

— Come learn how Google’s Universal App campaigns create ads
— What strategies marketers can take in order to steer the machine the right creative assets
— Advanced tips and strategies

Representative, Google


How to grow your mobile audience and optimise for app subscriptions with Native Discovery

Faye Liddle

Commercial Director, Northern Europe, Outbrain

  

SOCIAL AND INFLUENCER ZONE

  


INFLUENCERS: HOW TO SUPERCHARGE YOUR APP GROWTH

— Understanding Instagram influencer marketing
— Scaling your influencer marketing campaign
— Getting a ROI on your influencer campaign

Mustafa Mohamed

Co-Founder & CTO, Yoke Network


How to tell engaging stories using influencer marketing

Joe Gagliese

Co-Founder & Managing Partner, Viral Nation


HOW TO WIN ON SNAPCHAT

— Understand the Snapchat platform
— Dive into Snapchat’s ad solutions for mobile apps
— Learn how you can grow your app on Snapchat

Representative, Snapchat