Freemium to Paywall: How Growth Marketing Strategies Change to Adapt to Different Business Models

— Optimize for purchase/subscription in user acquisition instead of early funnel events
— Combine the forces of all relevant marketing channels when pushing out promotions
— Test what channels and promotional methods work for your customers

Tina Zhang

SENIOR GROWTH MARKETER, MEMRISE

Combatting app install fraud

— Fraudulent app installs are endemic, accounting for the majority of paid-for app installs
— Understand the different types of app install fraud and the impact they have
— Learn to spot it and stop it
— Discover the results of stopping app install fraud

Gary Danks

Founder & Managing Director, Machine

Rhia Collings

Client Services Director, Machine

REVOLUTIONISE YOUR CREATIVE STRATEGY WITH MACHINE LEARNING

— Come learn how Google’s Universal App campaigns create ads
— What strategies marketers can take in order to steer the machine the right creative assets
— Advanced tips and strategies

Representative, Google

How to grow your mobile audience and optimise for app subscriptions with Native Discovery

Faye Liddle

Commercial Director, Northern Europe, Outbrain

INFLUENCERS: HOW TO SUPERCHARGE YOUR APP GROWTH

— Understanding Instagram influencer marketing
— Scaling your influencer marketing campaign
— Getting a ROI on your influencer campaign

Mustafa Mohamed

Co-Founder & CTO, Yoke Network

How to tell engaging stories using influencer marketing

Joe Gagliese

Co-Founder & Managing Partner, Viral Nation

HOW TO WIN ON SNAPCHAT

— Understand the Snapchat platform
— Dive into Snapchat’s ad solutions for mobile apps
— Learn how you can grow your app on Snapchat

Representative, Snapchat