WORKSHOP ROOM 2 AGENDA
APP ADVERTISING ZONE
Freemium to Paywall: How Growth Marketing Strategies Change to Adapt to Different Business Models
— Optimize for purchase/subscription in user acquisition instead of early funnel events
— Combine the forces of all relevant marketing channels when pushing out promotions
— Test what channels and promotional methods work for your customers
Tina Zhang
SENIOR GROWTH MARKETER, MEMRISE
Combatting app install fraud
— Fraudulent app installs are endemic, accounting for the majority of paid-for app installs
— Understand the different types of app install fraud and the impact they have
— Learn to spot it and stop it
— Discover the results of stopping app install fraud
Gary Danks
Founder & Managing Director, Machine
Rhia Collings
Client Services Director, Machine
REVOLUTIONISE YOUR CREATIVE STRATEGY WITH MACHINE LEARNING
— Come learn how Google’s Universal App campaigns create ads
— What strategies marketers can take in order to steer the machine the right creative assets
— Advanced tips and strategies
Representative, Google
SOCIAL AND INFLUENCER ZONE
HOW TO WIN ON SNAPCHAT
— Understand the Snapchat platform
— Dive into Snapchat’s ad solutions for mobile apps
— Learn how you can grow your app on Snapchat
Representative, Snapchat