WORKSHOP ROOM 1 AGENDA

APP STORE MARKETING ZONE

  



9.30 – 10.10

App Store Optimization – how to achieve double digit install and user growth

— Unique insights into the how the algorithms work
— Unique insights into the multiple factors you need to consider for successful ASO
— Unique insights into creative optimisation

James Bott

CEO & Co-Founder, The ASO Co



10.20 – 11.00

How to win with Apple Search Ads: best practices and strategies

— Why Apple Search Ads is worth attention
— Keyword management strategies: how to expand and scale
— Tips & tricks to get more conversions for less budget

Michael Shubin

Head of Mobile Marketing, ABBYY



11.30 – 12.10

How to Localise your App Store presence

— Translation – which markets to pick
— Service providers – specialists vs generalists, in-house vs outsource
— Impact – what uplift can you expect from app store localisation?

Gheorghe Porohnea

Android Producer, Philips



12.20 – 13.00

Smart strategies to enhance your App Store presence with IAPs, Apple Search Ads, App Bundles and more

— Boosting your search visibility with Apple Search Ads, IAP placement and featuring opportunities
— Testing App Store creatives effectively with Phiture’s Creative Set calculator
— Bringing your keyword optimisation to the next level with acquisition data and automation

Aude Boscher

ASO Lead, Phiture

Pablo Penny

Managing Director, Phiture



14.00 – 14.40

Cutting Holes in the Blindfolds – Leveraging Data for Organic Growth

— How to make sense of app store algorithm fluctuations
— How to measure your competitors’ virality
— Elevating console statistics into more relevant ASO – what you can and can not do

Sagi Dekel

Team Leader, Organic Growth & ASO, Playtika

Yekta Ozcomert

COO, Mobile Action



14.50 – 15.30

ASO 360 – Using ASO to tie together your acquisition & retention for a holistic app growth strategy

— Understanding the key app store synergies
— Using your acquisition and retention efforts to inform your ASO strategy
— Underpinning it all with reporting & attribution

Marie-Laure Cruyt

Head of Product, AppTweak

Rishan Weerakoon

Senior Growth Manager, Yodel Mobile



16.00 – 16.30

App Store Optimization⚡POWER⚡PANEL

— The insider secrets of driving organic app store growth in 2019
— How to get your app discovered on Google Play and Apple App Store
— Tools, workflows and service providers – who is best to work with?

Ryan Kelley

Business Development – EMEA, Gummicube (Moderator)

Gerry White

SEO & Analytics, Just Eat

Marie-Laure Cruyt

Head of Product, AppTweak

Sam Saares

Senior Manager, ASO & User Acquisition, THE STARS GROUP

Jorge Canga

Growth Lead, Playwing