WORKSHOP ROOM 1 AGENDA

APP STORE MARKETING ZONE

  


How to win with Apple Search Ads: best practices and strategies

— Why Apple Search Ads is worth attention
— Keyword management strategies: how to expand and scale
— Tips & tricks to get more conversions for less budget

Michael Shubin

Head of Mobile Marketing, ABBYY


How to Localise your App Store presence

— Translation – which markets to pick
— Service providers – specialists vs generalists, in-house vs outsource
— Impact – what uplift can you expect from app store localisation?

Gheorghe Porohnea

Android Producer, Philips


GET THE MOST ACCURATE INSIGHTS FROM THE GOOGLE PLAY STORE AND APPLE APP STORE TO ENHANCE YOUR ASO

— Discover the exact number of installs and conversion rates your app is getting from top Play Store search terms
— How Search Ads can boost your app’s organic keyword rankings
— Understanding Apple’s Search Popularity index

Marie-Laure Cruyt

Head of Product, AppTweak


App Store Optimization⚡POWER⚡PANEL

— The insider secrets of driving organic app store growth in 2019
— How to get your app discovered on Google Play and Apple App Store
— Tools, workflows and service providers – who is best to work with?

Gerry White

SEO & Analytics, Just Eat

Sam Saares

Senior Manager, ASO & User Acquisition, THE STARS GROUP

Jorge Canga

Growth Lead, Playwing


Case study: ASO and user acquisition success story


Representative, Playtika

Representative, Mobile Action