THE APS LONDON 2014 AGENDA
THURSDAY 10 JULY 2014
JUMEIRAH CARLTON TOWER, KNIGHTSBRIDGE, LONDON, UK
Registration, Breakfast SNACKS & BEVERAGES
Chairman’s opening comments
APP STORE MARKETING – INCREASING VISIBILITY AND CONVERSION
App store insights:
Using download and revenue data to drive your app store marketing success
Top ranking apps and games – who is doing the best?
App store statistics – where is the growth?
What are the key trends in the app stores that you need to be aware of?
Keynote: Twitter and app promotion – what’s the deal?
Featuring a major announcement from one of the world’s most important social platforms
An introduction to Twitter for mobile applications
Analysis of Twitter’s mobile app storyline
How can Twitter be best utilised for mobile app promotion?
KEYNOTE DISCUSSION: APP MARKETING AND TWITTER
A Unique Insight into Using Twitter for App Marketing
Twitter’s role in the app marketing ecosystem
How advertisers can best use Twitter for app promotion
Twitter’s evolving app promotion service offering
CASE STUDY – Driving growth through app store optimization:
How have SoundCloud used ASO techniques to grow usage and increase rankings?
How you can apply app store optimisation techniques to improve usage
Using Facebook and Twitter to drive traffic to your app store listings
Integrating web and mobile web channels with your native app presence
App store localisation:
How can you internationalise your ASO strategy?
What elements of your app store presence can be localised?
What impact can you achieve with localisation?
How to manage and deliver localisation effectively
MORNING COFFEE BREAK
APP ADVERTISING – SUCCESSFUL USER ACQUISITION
Exploring the benefits and reality of real time bidding:
A practical guide for app marketers
Myth vs reality – what does RTB actually deliver for app marketing?
How to programmatically buy installs using RTB
Optimizing your approach and finding the right platforms and partners
The Mobile Advertising Challenge:
Using analytics and BI operations to find out which features work best
Behind the scenes of StartApp’s BI operations
Dos and Don’ts for successful A/B testing
Segmentation of different dimensions to test features
App Acquisition Economics:
New strategies for efficient user acquisition
An overview of the key drivers of user acquisition economics
How to conserve cash when paying for installs
Latest techniques and approaches to deliver positive ROI
Facebook App Advertising
How to go from good to great when marketing your app or game on Facebook
Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media
Best practices for improving app marketing performance on Facebook
Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook
BEYOND THE INSTALL – ANALYTICS, ENGAGEMENT AND APP CRM
App Re-Engagement for Dummies:
How to Get Your Users Coming Back for More
What is retargeting and how can it help you?
How to avoid user churn after the download
Building relationships with your users
Key performance indicators and data:
Metrics, tools and decision making – practical analytics for app marketers
What metrics really matter and what should you track?
What tools do you need and what is the optimum work-flow?
How to use data to drive decisions and insights that make a difference
Re-engagement and Retargeting:
Power Marketing Tools to Boost ROI
Using analytics to identify the most attractive customer segments
How to track in-app usage and revenues effectively
Applying power marketing principles to your app marketing campaign
App customer relationship management:
How you can get downloaders to actually use your app
The need for an App CRM strategy
Why increasing engagement and DAUs is key
The fundamentals of growing usage and engagement rates
NEW APPROACHES AND THE FUTURE OF APP MARKETING
How video offers you a real opportunity to promote your app:
Analysis of marketing your app using video
Examples of the best app video advertisements and why they work
How you can use app video in your marketing
Hints and tips – the key dos and don’ts
The app marketing lifecycle:
Maximising revenues and response at critical stages of the user journey
Learning about your target audience and the key app marketing approaches
Scaling marketing channels that work and delivering return-on-investment
Building a base of quality, engaged users for your app
Why you need to incorporate “deep linking” into your strategy:
An overview of how this tactic can deliver for you
What is deep linking and what app marketing problems does it solve
How Spotify used deep linking to grow its app usage
Recommendations for implementing deep linking in your app
Keynote Closing Address:
A little look into the future of app marketing, including:
The rise and rise of video
What marketers really want
Taking the consumer on a journey
The App Marketing Knowledge Exchange:
Sharing Our Successes and Failures in a Group Working Session
Chairman’s Closing Remarks
The APS LONDON 2014 Networking Reception
Close of Conference