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THE APS LONDON 2014 AGENDA

THURSDAY 10 JULY 2014

JUMEIRAH CARLTON TOWER, KNIGHTSBRIDGE, LONDON, UK



8.00

Registration, Breakfast SNACKS & BEVERAGES

HOSTED BY



8.50

Chairman’s opening comments


APP STORE MARKETING – INCREASING VISIBILITY AND CONVERSION




9.00

App store insights:

Using download and revenue data to drive your app store marketing success

Top ranking apps and games – who is doing the best?
App store statistics – where is the growth?
What are the key trends in the app stores that you need to be aware of?

Olivier Bernard

Vice President EMEA-Russia, App Annie



9.15

Keynote: Twitter and app promotion – what’s the deal?

Featuring a major announcement from one of the world’s most important social platforms

An introduction to Twitter for mobile applications
Analysis of Twitter’s mobile app storyline
How can Twitter be best utilised for mobile app promotion?

Ross Sheil

Senior Account Executive & EMEA Mobile Specialist, Twitter



9.30

KEYNOTE DISCUSSION: APP MARKETING AND TWITTER

A Unique Insight into Using Twitter for App Marketing

Twitter’s role in the app marketing ecosystem
How advertisers can best use Twitter for app promotion
Twitter’s evolving app promotion service offering

Simon Baptist

Director, Marketing EMEA, Adknowledge

Ross Sheil

Senior Account Executive & EMEA Mobile Specialist, Twitter



9.45

CASE STUDY – Driving growth through app store optimization:

How have SoundCloud used ASO techniques to grow usage and increase rankings?

How you can apply app store optimisation techniques to improve usage
Using Facebook and Twitter to drive traffic to your app store listings
Integrating web and mobile web channels with your native app presence

Moritz Daan

App Store Analyst, SoundCloud



10.00

App store localisation:

How can you internationalise your ASO strategy?

What elements of your app store presence can be localised?
What impact can you achieve with localisation?
How to manage and deliver localisation effectively

Stefan Bielau

Managing Partner, Dynamo Partners




INTERACTIVITY SESSION

10.15

Roundtable Discussions

10.25

App store marketing tips – practical advice for app store success, featuring:

George Osborn
FOUNDER, MOBILE MAVERICKS

Tom Leclerc
ASO Manager, Wooga

Anne-Catherine Goulby
Marketing Project Manager, SwiftKey

Moritz Daan
App Store Analyst, SoundCloud

Stefan Bielau
Managing Partner, Dynamo Partners



11.00

MORNING COFFEE BREAK

HOSTED BY


APP ADVERTISING – SUCCESSFUL USER ACQUISITION






11.45

The Mobile Advertising Challenge:

Using analytics and BI operations to find out which features work best

Behind the scenes of StartApp’s BI operations
Dos and Don’ts for successful A/B testing
Segmentation of different dimensions to test features

Marina Nissim

EMEA Business Development Manager, StartApp



12.00

App Acquisition Economics:

New strategies for efficient user acquisition

An overview of the key drivers of user acquisition economics
How to conserve cash when paying for installs
Latest techniques and approaches to deliver positive ROI

Martin Macmillan

CEO, Pollen



12.15

Facebook App Advertising

How to go from good to great when marketing your app or game on Facebook

Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media
Best practices for improving app marketing performance on Facebook
Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook

Benjamin Hansz

Regional Manager, EMEA, Fiksu




INTERACTIVITY SESSION

12.30

Roundtable Discussions

12.40

App advertising experts insight – how to buy installs and users effectively, featuring:

Aurelie Genet
Mobile Manager, Gamesys

Yann Lechelle
Co-Founder & CTO, Appsfire

Jean-Philippe Decka
Chief Revenue Officer, AppLift

Rob Kramer
General Manager, Mobile, OpenX



13.15

Networking Lunch

HOSTED BY


BEYOND THE INSTALL – ANALYTICS, ENGAGEMENT AND APP CRM




14.15

App Re-Engagement for Dummies:

How to Get Your Users Coming Back for More

What is retargeting and how can it help you?
How to avoid user churn after the download
Building relationships with your users

Diego Meller

CEO, JAMPP



14.30

Key performance indicators and data:

Metrics, tools and decision making – practical analytics for app marketers

What metrics really matter and what should you track?
What tools do you need and what is the optimum work-flow?
How to use data to drive decisions and insights that make a difference

Meaghan Fitzgerald

Head of Operations and Marketing, 23snaps



14.45

Re-engagement and Retargeting:

Power Marketing Tools to Boost ROI

Using analytics to identify the most attractive customer segments
How to track in-app usage and revenues effectively
Applying power marketing principles to your app marketing campaign

Simon Kendall

Product Manager, adjust



15.00

App customer relationship management:

How you can get downloaders to actually use your app

The need for an App CRM strategy
Why increasing engagement and DAUs is key
The fundamentals of growing usage and engagement rates

Mick Rigby

Founder & CEO, Yodel Mobile



INTERACTIVITY SESSION

15.15

Roundtable Discussions

15.25

App Marketing Clinic — A panel of experts solves your app marketing problems live on stage, featuring:

Nicholas Lyne
Head of Mobile App Strategy, Telefónica UK

Julia Shalet
PRODUCT DOCTOR & COURSE DIRECTOR, THE MOBILE ACADEMY

Mick Rigby
FOUNDER & MANAGING DIRECTOR, YODEL MOBILE



15.45

Afternoon Tea

HOSTED BY


NEW APPROACHES AND THE FUTURE OF APP MARKETING




16.15

How video offers you a real opportunity to promote your app:

Analysis of marketing your app using video

Examples of the best app video advertisements and why they work
How you can use app video in your marketing
Hints and tips – the key dos and don’ts

Sylvain Gauchet

Founder, Apptamin



16.30

The app marketing lifecycle:

Maximising revenues and response at critical stages of the user journey

Learning about your target audience and the key app marketing approaches
Scaling marketing channels that work and delivering return-on-investment
Building a base of quality, engaged users for your app

Peggy Anne Salz

CHIEF ANALYST & FOUNDER, MOBILEGROOVE



16.45

Why you need to incorporate “deep linking” into your strategy:

An overview of how this tactic can deliver for you

What is deep linking and what app marketing problems does it solve
How Spotify used deep linking to grow its app usage
Recommendations for implementing deep linking in your app

Alex Jubien

Founder, ThinkMobile



17.00

Keynote Closing Address:

A little look into the future of app marketing, including:

The rise and rise of video
What marketers really want
Taking the consumer on a journey

Andrew French

General Manager EMEA, AdColony


PIMMS ROUNDTABLES



17.25

The App Marketing Knowledge Exchange:

Sharing Our Successes and Failures in a Group Working Session

Thibaut Rouffineau

CO-FOUNDER & COO, APPTUAL



17.55

Chairman’s Closing Remarks



18.00

The APS LONDON 2014 Networking Reception

HOSTED BY



20.00

Close of Conference


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