WORKSHOP ROOM 2 AGENDA


  

APP ENGAGEMENT ZONE

 



9.30 – 10.10

The app user engagement lifecycle

— Onboarding and activation
— Retention and engagement
— Re-engagement and product marketing

Representative, Phiture

  

APP ADVERTISING ZONE

 



10.20 – 11.00

GOOGLE APP CAMPAIGNS: CREATIVES WORKSHOP

— Assets, ad formats, ad groups and coverage
— Design for conversion
— Advertiser examples and case studies

CHARLENE JOLLY

APP PARTNERSHIPS MANAGER, GOOGLE

FLORIAN RUHENSTROTH-BAUER

APP PARTNERSHIPS MANAGER, GOOGLE



11.30 – 12.10

Interactive Ads: 5 Things We Learned The Hard Way, So You Don’t Have To

— Discover the pitfalls, bottlenecks, and costs around interactive ad production
— Pro tips on creative design best practices to maximize engagement with your products and brands
— Learn how to interpret interactive ad data to boost KPIs on per-ad and campaign levels

Tim Shepherd

Creative Director, Playable Ads, Wooga



12.20 – 13.00

UA today: Using Machine Learning to support Media Buying

— From Impression to Profit – a data pipeline as single source of truth
— Using Narrow AI to maximize profit
— No more campaign management: the shift in focus for the Media Buyer

Wolfgang Peters

Head of Performance Marketing, Flaregames

Michael Milnik

Director of Process Automation and Data Science, Flaregames



14.00 – 14.50

Interactive Workshop: Hands-on with ad copy

— How to manage and improve your ad copy at scale
— Developing, managing and testing new ideas
— Impact and measurement

Sandra Wu

Paid Content Marketing Lead, Blinkist

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