WORKSHOP ROOM 1 AGENDA
APP STORE OPTIMIZATION ZONE
10.20 – 11.00
GOING DEEPER WITH APPLE SEARCH ADS: HANDS-ON EXPERIENCE OF LEVERAGING DATA FOR THE BEST RESULTS
— What you can do with Search Ads API: custom reporting, dashboards, automation
— Proactive bid optimisation: bid, measure, learn!
— Dealing with the cannibalisation, LAT On users and other most spoken issues
12.20 – 13.00
HOW TO LEVERAGE APPLE SEARCH ADS AND KEYWORD RANKING TOOLS TO AUTOMATE BUILDING THE OPTIMAL KEYWORD SET
— Apple Search Ads walk-through
— Advanced tactics and campaign management
— Case studies and examples
14.00 – 14.40
USING ASO TO TIE TOGETHER YOUR ACQUISITION & RETENTION FOR A HOLISTIC APP GROWTH STRATEGY
— Understanding the key app store synergies
— Using your acquisition and retention efforts to inform your ASO strategy
— Underpinning it all with reporting & attribution
14.50 – 15.30
APP STORE OPTIMISATION – HOW TO ACHIEVE DOUBLE DIGIT INSTALL AND USER GROWTH
— Unique insights into the how the algorithms work
— Unique insights into the multiple factors you need to consider for successful ASO
— Unique insights into creative optimisation
REPRESENTATIVE, THE ASO CO
16.00 – 16.40
Discussion: HOT trends and the Future of ASO
— How are the app stores evolving?
— What organic marketing strategies are effective?
— How will ASO evolve in future?