WORKSHOP ROOM 1 AGENDA

  

APP STORE OPTIMIZATION ZONE

 



9.30 – 10.10

GOING DEEPER WITH APPLE SEARCH ADS: HANDS-ON EXPERIENCE OF LEVERAGING DATA FOR THE BEST RESULTS

— What you can do with Search Ads API: custom reporting, dashboards, automation
— Proactive bid optimisation: bid, measure, learn!
— Dealing with the cannibalisation, LAT On users and other most spoken issues

Michael Shubin

Apple Search Ads Consultant



10.20 – 11.00

CASE STUDY: 360° APP LOCALIZATION

— Multichannel optimization – email, app, push-notifications, app store listing
— Building systems and processes that scale
— Impact on retention and acquisition

Tanya Mitkova

Head of Localization, Readdle



11.30 – 12.10

App Store Optimization 2019 Review: What’s Working?

— Key trends in the app stores
— How has the app store optimization landscape shifted
— New opportunities and strategies

Dave Bell

Co-Founder & CEO, Gummicube



12.20 – 13.00

HOW TO LEVERAGE APPLE SEARCH ADS AND KEYWORD RANKING TOOLS TO AUTOMATE BUILDING THE OPTIMAL KEYWORD SET

— Apple Search Ads walk-through
— Advanced tactics and campaign management
— Case studies and examples

Maggie Ngai

ASO Consultant, Phiture



14.00 – 14.40

USING ASO TO TIE TOGETHER YOUR ACQUISITION & RETENTION FOR A HOLISTIC APP GROWTH STRATEGY

— Understanding the key app store synergies
— Using your acquisition and retention efforts to inform your ASO strategy
— Underpinning it all with reporting & attribution

Representative, AppTweak



14.50 – 15.30

APP STORE OPTIMISATION – HOW TO ACHIEVE DOUBLE DIGIT INSTALL AND USER GROWTH

— Unique insights into the how the algorithms work
— Unique insights into the multiple factors you need to consider for successful ASO
— Unique insights into creative optimisation

REPRESENTATIVE, THE ASO CO



16.00 – 16.40

Discussion: HOT trends and the Future of ASO

— How are the app stores evolving?
— What organic marketing strategies are effective?
— How will ASO evolve in future?

George Natsvlishvili

Head of Organic Growth, Glovo

Alexandra Lamachenka

Global Marketing Manager, Phone Experience, Skyscanner

Daniel Peris

CEO & Co-Founder, TheTool

Noah Gefen

ASO Growth Manager, Clue

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