WORKSHOP ROOM 1 AGENDA

  

APP STORE OPTIMIZATION ZONE

 



9.30 – 10.10

GOING DEEPER WITH APPLE SEARCH ADS: HANDS-ON EXPERIENCE OF LEVERAGING DATA FOR THE BEST RESULTS

— What you can do with Search Ads API: custom reporting, dashboards, automation
— Proactive bid optimization: bid, measure, learn!
— Dealing with the cannibalization, LAT On users and other most spoken issues

Michael Shubin

Apple Search Ads Consultant



10.20 – 11.00

App Store Optimization 2019 Review: What’s Working?

— Key trends in the app stores
— How has the app store optimization landscape shifted
— New opportunities and strategies

Dave Bell

Co-Founder & CEO, Gummicube



11.30 – 12.10

A different ASO approach

— Machine learning & ASO
— How to conquer similar apps
— ASO & link building tactics

Daniel Peris

CEO & Co-Founder, TheTool

Rubén Baquero

CTO, TheTool



12.20 – 13.00

Third-Party Android App Stores Distribution: A Deep Dive into the Huawei AppGallery

— Third-party app stores: what are the opportunities, and why you should care?
— The US/China trade war and its impacts on Huawei’s HongMeng and Huawei AppGallery
— The Huawei AppGallery ASO Stack: what levers can you pull in terms of keyword optimization and CRO to increase the number of downloads via the AppGallery?

Moritz Daan

Partner & Co-Founder, Phiture

Maggie Ngai

ASO Consultant, Phiture



13.00 – 14.00

NETWORKING LUNCH

SERVED UPSTAIRS IN THE GALERIE BEL ETAGE

HOSTED BY




13.10 – 13.50

App Doctors: Get a personalized review of your app marketing infrastructure and plan

— Live demonstration on how to scan essential app marketing elements (Strategy, ASO, UA setup, mCRM and web-to-app conversion)
— How is your app doing? Follow along with your own checklist and grade your app
— Fill out your “App Immunization Certificate” and leave with an action plan on how to take your app (marketing) to the next level
— Win a 1:1 in-depth health check consultation of your mobile app by Customlytics

RAUL TRUCKENBRODT

CEO & CO-FOUNDER, CUSTOMLYTICS

CHRISTIAN ECKHARDT

CEO & CO-FOUNDER, CUSTOMLYTICS



14.00 – 14.40

Key metrics to measure the impact of ASO

— Top 3 metrics to measure the impact of ASO on your downloads
— How to leverage organic metrics to drive your UA strategy
— Major reporting differences between iOS and Google Play

Marie-Laure Cruyt

Head of Product, AppTweak

CHRISTINNE CUYUGAN

ASO, USER ACQUISITION & CRM MANAGER, ADIDAS RUNTASTIC



14.50 – 15.30

Improving your product for better ASO

— How the product itself influences visibility and conversion in search
— Unique insights into how the algorithms work
— Case studies showing when things go right (and wrong!)

Thomas Twigg

COO and Co-Founder, The ASO Co



16.00 – 16.40

Discussion: HOT trends and the Future of ASO

— How are the app stores evolving?
— What organic marketing strategies are effective?
— How will ASO evolve in future?

George Natsvlishvili

Head of Organic Growth, Glovo (MODERATOR)

Ana Lahuerta Escudero

ASO/SEO Manager, Sixt

Daniel Peris

CEO & Co-Founder, TheTool

Noah Gefen

ASO Growth Manager, Clue

MARIE-LAURE CRUYT

HEAD OF PRODUCT, APPTWEAK

Nadir Garouche

Senior Growth Manager, Tilting Point

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