MAIN CONFERENCE AGENDA



08.00 – 08.50

REGISTRATION & BREAKFAST

Snacks and beverages served in the Marketplace

HOSTED BY




08.50 – 09.00

OPENING COMMENTS: Your guide to the day

James Cooper

Chairman, App Promotion Summit

  

NEW APP GROWTH CHANNELS

 



09.00 – 09.15

Grow your app with Pinterest

Thomas Petit

Growth Team Member, 8Fit



09.15 – 09.30

Grow your app with content marketing

Sandra Wu

Digital Marketing Manager, Blinkist



09.30 – 09.45

Case Study: GOOGLE UAC – THE ULTIMATE ADVERTISING CHALLENGE

Dennis Makowsky

Senior Online Marketing Manager, InnoGames



09.45 – 10.00

Growing your app with Viral Loops

Jegor Ivanov

GROWTH PRODUCT MANAGER, JODEL



10.00 – 10.15

ROUNDTABLE DISCUSSIONS




10.15 – 11.00

THE 🌱 GROWTH 🌱 PANEL: Finding high growth app channels in 2019

Ben Jeger

MANAGING DIRECTOR DACH & NORDICS, APPSFLYER (moderator)

Mariya Katernyak

Mobile Marketing Lead, GoEuro

Lorenzo Rossi

Head of Marketing, Free2Move

Max Varnalii

Digital Marketing Manager, Readdle

Maria Fossarello

Social Media and Search Channels Team Lead, BlaBlaCar

Enric Pedro

CMO, Lab Cave

MOSHI BLUM

HEAD OF USER ACQUISITION, VIBER




11.00 – 11.30

MORNING COFFEE BREAK

Served in the Marketplace


  

SOCIAL & INFLUENCERS

 



11.30 – 11.45

Boosting app installs with FB video ads: how to stand out in a crowded newsfeed

Ira KRACHANOVSKAYA

Growth Marketing Lead, Badoo



11.45 – 12.00

Case Study: Growing an app with social networking

Noam Auerbach

Head of Product, YEAY

  

GROWTH



12.00 – 12.15

Using Mobile to Build a Movement

Jeff Aksengor

Head of Global Growth Marketing, Too Good To Go

Christian Castro

Customer Success Lead – EMEA, Leanplum



12.15 – 12.30

Marrying data and creative for campaign success

Owen West

VP OF SALES – EMEA, Aarki




12.30 – 12.45

From Ads to User Journeys: Optimizing your app marketing funnel through smarter segmentation

Christinne Cuyugan

User Acquisition & CRM Manager, Runtastic



12.45 – 13.00

App Store Marketing Practices – The Good, Bad and Ugly

Dave Bell

CO-FOUNDER & CEO, Gummicube




13.00 – 14.00

NETWORKING LUNCH

Served in the Marketplace


  

APP ENGAGEMENT & CRM

 



14.00 – 14.45

THE ❤️ ENGAGEMENT ❤️ Panel: How to create great app user experiences

Marina Guz

VP Growth, Mimi

Paolo Cavigioli

Mobile Manager, Yoox Net-a-Porter

Parag Tahilramani

Growth PM, Fishbrain

Eva Hoefer

Co-Founder & COO, KptnCook

Ela Krief

Vice President of Client Operations, Adikteev

André Kempe

CO-FOUNDER & CMO, SOLIDARITYAPP



14.45 – 15.00

Mobile CRM 101

Aitor Abonjo

Global Mobile CRM Manager, Hellofresh



15.00 – 15.15

Case Study: Lessons learned getting engagement for a leading travel app

Stefanie Steiner

Mobile Marketing Manager, Flixbus



15.15 – 15.30

Mobile KPIs – looking beyond attribution towards incrementality

Eugen Martin

VP Product, Remerge



15.30 – 16.00

AFTERNOON TEA

Served in the Marketplace

HOSTED BY



  

INNOVATIONS

 



16.00– 16.15

Case Study: How LEGO launched and grew its app to create a safe place for kids

Jaime Bobillo

Digital Marketing Manager, LEGO



16.15– 16.30

The ethical hacker’s guide to driving downloads from millennials

Timothy Armoo

CEO, Fanbytes



16.30 – 17.00

Mobile Growth Nightmares 🙀 – Live Podcast Recording

Gessica Bicego

Director of Performance Marketing, Blinkist

Andy Carvell

Partner & Co-Founder, Phiture

Jacques Frisch

Digital Marketing Director, Glovo

Lenette Yap

User Acquisition Manager, Wargaming



17.00 – 17.15

COCKTAIL ROUNDTABLES




17.15 – 18.00

THE APS APP MARKETING QUIZ

This session will test your knowledge of the app economy while you sip on hand-made artisanal cocktails and network with your fellow app marketers. What a way to finish the day!

Raul TRUCKENBRODT

Co-Founder, Customlytics

Christian Eckhardt

Co-Founder, Customlytics



18.00 – 19.00

THE APS BERLIN 2018 DRINKS RECEPTION

HOSTED BY




19.00 – 21.00

THE APP GROWTH AWARDS 2018

Join us at the app growth awards where we will be celebrating successful apps, marketing campaigns, platforms and agencies.

See full details here.

HOSTED BY

Beverley Eve

Co-Founder, TechMode.io



21.00

THE APS BERLIN 2018 AFTERPARTY

HOSTED BY


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