MAIN CONFERENCE AGENDA
08.00 – 08.50
REGISTRATION & BREAKFAST
SERVED IN THE MARKETPLACE
HOSTED BY
08.50 – 09.00
WELCOME TO APS BERLIN 2019: Your guide to the day
James Cooper
Chairman, App Promotion Summit
APP GROWTH 
09.00 – 09.15
Scaling an agile, global app marketing department
Marvin Rottenberg
VP MARKETING, ADA HEALTH
09.15 – 09.30
How we 60x our growth
Timothy Perchey
VP DIGITAL MARKETING, CLARK
09.30 – 09.45
5 biggest learnings of doing user acquisition from gaming to food delivery
Anh Nguyen
Head of User Acquisition, Wolt
09.45 – 10.00
Rebranding Skyscanner on the App Stores
Alexandra Lamachenka
Global Marketing Manager, Phone Experience, Skyscanner
10.00 – 10.15
ROUNDTABLE DISCUSSIONS
10.15 – 11.00
App User Acquisition Panel – What worked in 2019? (and what didn’t!)
CHRISTINNE CUYUGAN
ASO, USER ACQUISITION & CRM MANAGER, adidas Runtastic (moderator)
Sebastian Wenzel
VP Marketing, Getsafe
Polina Bogachenkova
Head of Performance Marketing, 8fit
Omri Argaman
CMO, Zoomd
MARICHKA BALUK
SENIOR PERFORMANCE MARKETING MANAGER, BLINKIST
Ben Jeger
Managing Director – Central Europe, AppsFlyer
11.00 – 11.30
MORNING COFFEE BREAK
Served in the Marketplace
HOSTED BY
GOING GLOBAL – INTERNATIONAL APP GROWTH 
HOSTED BY
Lorenzo Rossi
Co-Founder, Mobile Marketing Italia
11.30 – 11.45
Glocation Case Study: How we maintained a local touch while growing globally
Catherine Bostian
Senior CRM Manager, Delivery Hero
APP DISCOVERY 
11.45 – 12.00
App Store Optimization and Achieving Double Digit Growth in 2020
James Bott
CEO & Co-Founder, The ASO Co
12.00 – 12.15
Case Study: How to market SaaS Apps
Philipp Stelzer
Product Lead, LogMeIn
12.15 – 12.30
Huawei’s HMS Ecosystem and $1B incentive program
MARCO EBERLEIN
DIRECTOR HUAWEI MOBILE SERVICES, HUAWEI
DATA 
12.30 – 12.45
Billions of Mobile Sandwiches: How Popcore Uses Automation to Scale
Yury Bolotkin
Growth Specialist, Popcore
12.45 – 13.00
The Age of Incrementality – It’s finally here, what do we do now?
Gabriela Kozicki
Director of Sales EMEA, Remerge
13.00 – 14.00
NETWORKING LUNCH
SERVED IN THE MARKETPLACE AND UPSTAIRS IN THE GALERIE BEL ETAGE
HOSTED BY
APP ENGAGEMENT & CRM 
HOSTED BY
Rowena Suyat
Head of Business Development, Business of Apps
14.00 – 14.45
APP CRM / product marketing Panel: How to get users coming back
Andy Carvell
PARTNER & CO-FOUNDER, PHITURE (MODERATOR)
Nick Lyford
Marketing Manager, Fishbrain
Dora Trostanetsky
SENIOR MANAGER, GROWTH & OPTIMIZATION, SOUNDCLOUD
Claudia Garcia
CRM Manager, GameDuell
14.45 – 15.00
App A/B testing: How to achieve growth in mobile
Wout Laban
Manager of Customer Success – EMEA & APAC, Leanplum
Sebastian Michel
Head of Growth, MyPostcard
15.00 – 15.15
How to drive crm by combining multiple channels – push, email, inapp, appinbox and more
Saket Toshniwal
Head of CRM, LOVOO
15.15 – 15.30
Lessons from the experts: Building a growth machine
Neil Mills
GM EMEA, Singular
15.30 – 16.00
AFTERNOON JUICE BREAK
Served in the Marketplace
HOSTED BY
APP MARKETING INNOVATIONS 
16.00 – 16.30
Mobile Growth Nightmares 🙀 – Live Podcast Recording
GESSICA BICEGO
DIRECTOR – PERFORMANCE MARKETING, BLINKIST
ANDY CARVELL
PARTNER & CO-FOUNDER, PHITURE
Belen Caeiro
Director of Product Marketing, Babbel
DORA TROSTANETSKY
SENIOR MANAGER, GROWTH & OPTIMIZATION, SOUNDCLOUD
16.30 – 17.00
The Future of App Growth
Robert Kelly
CRO Europe, PapayaMobile (Moderator)
Hannah Parvaz
Head of Growth, Curio
MICHAEL KORKIA
HEAD OF MARKETING, TAXFIX
Jake Ness
Senior Publisher Strategy Manager, Inflecto Media
17.00 – 17.15
COCKTAIL ROUNDTABLES
SERVED IN THE MAIN CONFERENCE ROOM
HOSTED BY
17.15 – 18.00
THE APS APP MARKETING QUIZ
This session will test your knowledge of the app economy while you sip on hand-made artisanal cocktails and network with your fellow app marketers. What a way to finish the day!
Raul TRUCKENBRODT
Co-Founder, Customlytics
Christian Eckhardt
Co-Founder, Customlytics
18.00 – 19.00
THE APS BERLIN 2019 DRINKS RECEPTION
SERVED IN THE MARKETPLACE
HOSTED BY
19.00 – 21.00
THE APP GROWTH AWARDS 2019
Join us at the app growth awards where we will be celebrating successful apps, marketing campaigns, platforms and agencies.
See full details here.
HOSTED BY
Peter Hopwood
21.00
THE APS BERLIN 2019 AFTERPARTY
SECRET LOCATION
