APS Berlin will be covering app marketing across the funnel with 5 rooms of content focusing on growth, app store optimization, user acquisition and app product & engagement.
Generative AI
Product-led growth
Media Mix Modelling
App subscriptions and IAPs
Predictive analytics
PR and brand marketing
ASO reporting
A/B testing
Apple Search Ads
Features like CPP, IAE, LiveOps
Data-driven decision making
Combining ASO and paid UA
SKAN 4.0 – IDFA & privacy sandbox
Utilizing First-party data
Connected TV
Web2App acquisition
Creatives and UGC
Tracking and analytics
User journey optimization
Onboarding
Process automation
Personalisation
UX and Design
Feature marketing
Examples of the sessions that have run at APS Berlin in the past include:
• Growing Your App Downloads With PR
• Increasing Conversion Rates with Channel Testing and Influencer Marketing
• Lessons Learned on Scaling a Global Community
• Developing a Successful Creative Strategy for Social Channels
• Using Data to Drive Personalisation at Scale
• From the Top: App Growth Strategies for 2023
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