MAIN CONFERENCE AGENDA
08.00 – 08.50
REGISTRATION & BREAKFAST
SERVED IN THE MARKETPLACE
HOSTED BY
08.50 – 09.00
WELCOME TO APS BERLIN 2019: Your guide to the day
James Cooper
Chairman, App Promotion Summit
APP GROWTH 
09.00 – 09.15
Reworking the Rules: App Marketing as a Movement
Orlina Miller
Marketing Manager Europe, TikTok
09.15 – 09.30
How we 60x our growth
Timothy Perchey
VP DIGITAL MARKETING, CLARK
09.30 – 09.45
Scaling an agile, global app marketing department
Marvin Rottenberg
VP MARKETING, ADA HEALTH
09.45 – 10.00
The future of app growth on the Facebook Platform
NADINE NEUBAUER
PRODUCT MARKETING MANAGER (CENTRAL EUROPE), FACEBOOK
10.00 – 10.15
Rebranding Skyscanner on the App Stores
Alexandra Lamachenka
Global Marketing Manager, Phone Experience, Skyscanner
10.15 – 10.20
ROUNDTABLE DISCUSSIONS
10.20 – 11.00
App Marketing 2020 – Where are the growth channels of the future?
Saulo Marti
VP Marketing, 8fit
Sebastian Wenzel
VP Marketing, Getsafe
Valeria Semeraro
Head of Performance Marketing, Freeletics
Omri Argaman
CMO & CGO, Zoomd
Ben Jeger
Managing Director – Central Europe, AppsFlyer
11.00 – 11.30
MORNING COFFEE BREAK
Served in the Marketplace
HOSTED BY
GOING GLOBAL – INTERNATIONAL APP GROWTH 
11.30 – 11.45
Glocation Case Study: How we maintained a local touch while growing globally
Catherine Bostian
Senior CRM Manager, Delivery Hero
APP DISCOVERY 
11.45 – 12.00
App Store Optimization and Achieving Double Digit Growth in 2020
James Bott
CEO & Co-Founder, The ASO Co
12.00 – 12.15
Case Study: How to market SaaS Apps
Philipp Stelzer
Product Lead, LogMeIn
DATA 
12.30 – 12.45
Billions of Mobile Sandwiches: How Popcore Uses Automation to Scale
Yury Bolotkin
Growth Specialist, Popcore
12.45 – 13.00
Advanced segmentation strategies
Representative, Leanplum
13.00 – 14.00
NETWORKING LUNCH
Served in the Marketplace
HOSTED BY
APP ENGAGEMENT & CRM 
HOSTED BY
Rowena Suyat
Head of Business Development, Business of Apps
14.00 – 14.45
APP CRM / product marketing Panel: How to get users coming back
Marina Guz
VP Strategic Partnerships, Mimi Hearing Technologies (moderator)
Nick Lyford
Marketing Manager, Fishbrain
Dora Trostanetsky
SENIOR MANAGER, GROWTH & OPTIMIZATION, SOUNDCLOUD
Claudia Garcia
CRM Manager, GameDuell
14.45 – 15.00
How to drive crm by combining multiple channels – push, email, inapp, appinbox and more
Saket Toshniwal
SENIOR PRODUCT MANAGER – GROWTH & CRM, LOVOO
15.00 – 15.15
Product Marketing for Apps
Representative, Leading Engagement Platform
15.15 – 16.00
AFTERNOON JUICE BREAK
Served in the Marketplace
HOSTED BY
APP MARKETING INNOVATIONS 
16.00 – 16.45
Mobile Growth Nightmares 🙀 – Live Podcast Recording
GESSICA BICEGO
DIRECTOR – PERFORMANCE MARKETING, BLINKIST
ANDY CARVELL
PARTNER & CO-FOUNDER, PHITURE
16.45 – 17.15
COCKTAIL ROUNDTABLES
HOSTED BY
17.15 – 18.00
THE APS APP MARKETING QUIZ
This session will test your knowledge of the app economy while you sip on hand-made artisanal cocktails and network with your fellow app marketers. What a way to finish the day!
Raul TRUCKENBRODT
Co-Founder, Customlytics
Christian Eckhardt
Co-Founder, Customlytics
18.00 – 19.00
THE APS BERLIN 2019 DRINKS RECEPTION
HOSTED BY
19.00 – 21.00
THE APP GROWTH AWARDS 2019
Join us at the app growth awards where we will be celebrating successful apps, marketing campaigns, platforms and agencies.
See full details here.
HOSTED BY
Peter Hopwood
21.00
THE APS BERLIN 2019 AFTERPARTY
(AVAILABLE FOR SPONSORSHIP)
