MAIN CONFERENCE AGENDA
08.00 – 08.50
REGISTRATION & BREAKFAST
Snacks and beverages served in the Marketplace
HOSTED BY
08.50 – 09.00
OPENING COMMENTS: Your guide to the day
James Cooper
Chairman, App Promotion Summit
NEW APP GROWTH CHANNELS 
09.00 – 09.15
Grow your app with Pinterest
Thomas Petit
Growth Team Member, 8Fit
09.15 – 09.30
Grow your app with content marketing
Sandra Wu
Digital Marketing Manager, Blinkist
09.30 – 09.45
Case Study: GOOGLE UAC – THE ULTIMATE ADVERTISING CHALLENGE
Dennis Makowsky
Senior Online Marketing Manager, InnoGames
09.45 – 10.00
Growing your app with Viral Loops
Jegor Ivanov
GROWTH PRODUCT MANAGER, JODEL
10.00 – 10.15
ROUNDTABLE DISCUSSIONS
10.15 – 11.00
THE 🌱 GROWTH 🌱 PANEL: Finding high growth app channels in 2019
Ben Jeger
MANAGING DIRECTOR DACH & NORDICS, APPSFLYER (moderator)
Mariya Katernyak
Mobile Marketing Lead, GoEuro
Lorenzo Rossi
Head of Marketing, Free2Move
Max Varnalii
Digital Marketing Manager, Readdle
Maria Fossarello
Social Media and Search Channels Team Lead, BlaBlaCar
Enric Pedro
CMO, Lab Cave
MOSHI BLUM
HEAD OF USER ACQUISITION, VIBER
11.00 – 11.30
MORNING COFFEE BREAK
Served in the Marketplace
SOCIAL & INFLUENCERS 
11.30 – 11.45
Boosting app installs with FB video ads: how to stand out in a crowded newsfeed
Ira KRACHANOVSKAYA
Growth Marketing Lead, Badoo
11.45 – 12.00
Case Study: Growing an app with social networking
Noam Auerbach
Head of Product, YEAY
GROWTH 
12.00 – 12.15
Using Mobile to Build a Movement
Jeff Aksengor
Head of Global Growth Marketing, Too Good To Go
Christian Castro
Customer Success Lead – EMEA, Leanplum
12.15 – 12.30
Marrying data and creative for campaign success
Owen West
VP OF SALES – EMEA, Aarki
12.30 – 12.45
From Ads to User Journeys: Optimizing your app marketing funnel through smarter segmentation
Christinne Cuyugan
User Acquisition & CRM Manager, Runtastic
12.45 – 13.00
App Store Marketing Practices – The Good, Bad and Ugly
Dave Bell
CO-FOUNDER & CEO, Gummicube
13.00 – 14.00
NETWORKING LUNCH
Served in the Marketplace
APP ENGAGEMENT & CRM 
14.00 – 14.45
THE ❤️ ENGAGEMENT ❤️ Panel: How to create great app user experiences
Marina Guz
VP Growth, Mimi
Paolo Cavigioli
Mobile Manager, Yoox Net-a-Porter
Parag Tahilramani
Growth PM, Fishbrain
Eva Hoefer
Co-Founder & COO, KptnCook
Ela Krief
Vice President of Client Operations, Adikteev
André Kempe
CO-FOUNDER & CMO, SOLIDARITYAPP
14.45 – 15.00
Mobile CRM 101
Aitor Abonjo
Global Mobile CRM Manager, Hellofresh
15.00 – 15.15
Case Study: Lessons learned getting engagement for a leading travel app
Stefanie Steiner
Mobile Marketing Manager, Flixbus
15.15 – 15.30
Mobile KPIs – looking beyond attribution towards incrementality
Eugen Martin
VP Product, Remerge
15.30 – 16.00
AFTERNOON TEA
Served in the Marketplace
HOSTED BY
INNOVATIONS 
16.00– 16.15
Case Study: How LEGO launched and grew its app to create a safe place for kids
Jaime Bobillo
Digital Marketing Manager, LEGO
16.15– 16.30
The ethical hacker’s guide to driving downloads from millennials
Timothy Armoo
CEO, Fanbytes
16.30 – 17.00
Mobile Growth Nightmares 🙀 – Live Podcast Recording
Gessica Bicego
Director of Performance Marketing, Blinkist
Andy Carvell
Partner & Co-Founder, Phiture
Jacques Frisch
Digital Marketing Director, Glovo
Lenette Yap
User Acquisition Manager, Wargaming
17.00 – 17.15
COCKTAIL ROUNDTABLES
17.15 – 18.00
THE APS APP MARKETING QUIZ
This session will test your knowledge of the app economy while you sip on hand-made artisanal cocktails and network with your fellow app marketers. What a way to finish the day!
Raul TRUCKENBRODT
Co-Founder, Customlytics
Christian Eckhardt
Co-Founder, Customlytics
18.00 – 19.00
THE APS BERLIN 2018 DRINKS RECEPTION
HOSTED BY
19.00 – 21.00
THE APP GROWTH AWARDS 2018
Join us at the app growth awards where we will be celebrating successful apps, marketing campaigns, platforms and agencies.
See full details here.
HOSTED BY
Beverley Eve
Co-Founder, TechMode.io
21.00
THE APS BERLIN 2018 AFTERPARTY
HOSTED BY
