MAIN CONFERENCE AGENDA



08.00 – 08.50

REGISTRATION & BREAKFAST

SERVED IN THE MARKETPLACE

HOSTED BY




08.50 – 09.00

WELCOME TO APS BERLIN 2019: Your guide to the day

James Cooper

Chairman, App Promotion Summit

  

APP GROWTH

 



09.00 – 09.15

Scaling an agile, global app marketing department

Marvin Rottenberg

VP MARKETING, ADA HEALTH



09.15 – 09.30

How we 60x our growth

Timothy Perchey

VP DIGITAL MARKETING, CLARK



09.30 – 09.45

5 biggest learnings of doing user acquisition from gaming to food delivery

Anh Nguyen

Head of User Acquisition, Wolt



09.45 – 10.00

Rebranding Skyscanner on the App Stores

Alexandra Lamachenka

Global Marketing Manager, Phone Experience, Skyscanner



10.00 – 10.15

ROUNDTABLE DISCUSSIONS





10.15 – 11.00

App User Acquisition Panel – What worked in 2019? (and what didn’t!)

CHRISTINNE CUYUGAN

ASO, USER ACQUISITION & CRM MANAGER, adidas Runtastic (moderator)

Sebastian Wenzel

VP Marketing, Getsafe

Polina Bogachenkova

Head of Performance Marketing, 8fit

Omri Argaman

CMO, Zoomd

MARICHKA BALUK

SENIOR PERFORMANCE MARKETING MANAGER, BLINKIST

Ben Jeger

Managing Director – Central Europe, AppsFlyer




11.00 – 11.30

MORNING COFFEE BREAK

Served in the Marketplace

HOSTED BY


  

GOING GLOBAL – INTERNATIONAL APP GROWTH

HOSTED BY

Lorenzo Rossi

Co-Founder, Mobile Marketing Italia

 



11.30 – 11.45

Glocation Case Study: How we maintained a local touch while growing globally

Catherine Bostian

Senior CRM Manager, Delivery Hero

  

APP DISCOVERY

 



11.45 – 12.00

App Store Optimization and Achieving Double Digit Growth in 2020

James Bott

CEO & Co-Founder, The ASO Co



12.00 – 12.15

Case Study: How to market SaaS Apps

Philipp Stelzer

Product Lead, LogMeIn



12.15 – 12.30

Huawei’s HMS Ecosystem and $1B incentive program

MARCO EBERLEIN

DIRECTOR HUAWEI MOBILE SERVICES, HUAWEI

  

DATA



12.30 – 12.45

Billions of Mobile Sandwiches: How Popcore Uses Automation to Scale

Yury Bolotkin

Growth Specialist, Popcore



12.45 – 13.00

The Age of Incrementality – It’s finally here, what do we do now?

Gabriela Kozicki

Director of Sales EMEA, Remerge




13.00 – 14.00

NETWORKING LUNCH

SERVED IN THE MARKETPLACE AND UPSTAIRS IN THE GALERIE BEL ETAGE

HOSTED BY


  

APP ENGAGEMENT & CRM

HOSTED BY

Rowena Suyat

Head of Business Development, Business of Apps

 



14.00 – 14.45

APP CRM / product marketing Panel: How to get users coming back

Andy Carvell

PARTNER & CO-FOUNDER, PHITURE (MODERATOR)

Nick Lyford

Marketing Manager, Fishbrain

Dora Trostanetsky

SENIOR MANAGER, GROWTH & OPTIMIZATION, SOUNDCLOUD

Claudia Garcia

CRM Manager, GameDuell



14.45 – 15.00

App A/B testing: How to achieve growth in mobile

Wout Laban

Manager of Customer Success – EMEA & APAC, Leanplum

Sebastian Michel

Head of Growth, MyPostcard



15.00 – 15.15

How to drive crm by combining multiple channels – push, email, inapp, appinbox and more

Saket Toshniwal

Head of CRM, LOVOO



15.15 – 15.30

Lessons from the experts: Building a growth machine

Neil Mills

GM EMEA, Singular



15.30 – 16.00

AFTERNOON JUICE BREAK

Served in the Marketplace

HOSTED BY


  

APP MARKETING INNOVATIONS

 



16.00 – 16.30

Mobile Growth Nightmares 🙀 – Live Podcast Recording

GESSICA BICEGO

DIRECTOR – PERFORMANCE MARKETING, BLINKIST

ANDY CARVELL

PARTNER & CO-FOUNDER, PHITURE

Belen Caeiro

Director of Product Marketing, Babbel

DORA TROSTANETSKY

SENIOR MANAGER, GROWTH & OPTIMIZATION, SOUNDCLOUD



16.30 – 17.00

The Future of App Growth

Robert Kelly

CRO Europe, PapayaMobile (Moderator)

Hannah Parvaz

Head of Growth, Curio

MICHAEL KORKIA

HEAD OF MARKETING, TAXFIX

Jake Ness

Senior Publisher Strategy Manager, Inflecto Media



17.00 – 17.15

COCKTAIL ROUNDTABLES

SERVED IN THE MAIN CONFERENCE ROOM

HOSTED BY




17.15 – 18.00

THE APS APP MARKETING QUIZ

This session will test your knowledge of the app economy while you sip on hand-made artisanal cocktails and network with your fellow app marketers. What a way to finish the day!

Raul TRUCKENBRODT

Co-Founder, Customlytics

Christian Eckhardt

Co-Founder, Customlytics



18.00 – 19.00

THE APS BERLIN 2019 DRINKS RECEPTION

SERVED IN THE MARKETPLACE

HOSTED BY




19.00 – 21.00

THE APP GROWTH AWARDS 2019

Join us at the app growth awards where we will be celebrating successful apps, marketing campaigns, platforms and agencies.

See full details here.

HOSTED BY

Peter Hopwood




21.00

THE APS BERLIN 2019 AFTERPARTY

SECRET LOCATION


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