WORKSHOP ROOM 1 AGENDA

APP STORE MARKETING ZONE

  



09.30 – 10.10

APP STORE OPTIMIZATION – HOW TO ACHIEVE DOUBLE DIGIT INSTALL AND USER GROWTH

— Unique insights into the how the algorithms work
— Unique insights into the multiple factors you need to consider for successful ASO
— Unique insights into creative optimization

James Bott

CEO & Co-Founder, The ASO Co



10.20 – 11.00

ASO 360 – Utilizing acquisition & retention as part of your ASO for a more holistic app growth strategy

— Understand the fundamentals and strategic approaches to ASO
— Learn about the synergies between acquisition, app stores & retention
— Identify ways in which your acquisition and retention activity can impact your ASO decisions

Rishan Weerakoon

Senior Growth Manager, Yodel Mobile



12.20 – 13.00

HOW TO PROMOTE YOUR APP ON THE AMAZON PLATFORM

— Developing campaigns for the Amazon Appstore
— Actual results from Amazon campaigns
— How to select the right group of users

Mike Hines

Head of Partner Success, Amazon



14.00 – 14.40

Building an App Growth Model

— Do more by doing less: A framework for evaluating growth levers
— Using growth modeling to drive hypothesis generation
— Maximizing the ROI on successful (and unsuccessful) experiments

Michael Berliner

Senior Product Manager – Growth, MasterClass



14.50 – 15.30

How to increase average ratings on app stores

— Importance and impact of ratings and reviews on the conversion rate for Google Play and App Stores
— The options for an increase of average ratings
— Case Study: how we increased ratings

GEORGE NATSVLISHVILI

HEAD OF ORGANIC GROWTH, GLOVO



16.00 – 16.30

App Store Optimization ⚡POWER⚡ PANEL

— The insider secrets of driving organic app store growth in 2019
— How to get your app discovered on Google Play and Apple App Store
— Tools, workflows and service providers – who is best to work with?

George Natsvlishvili

HEAD OF ORGANIC GROWTH, Glovo (moderator)

RISHAN WEERAKOON

SENIOR GROWTH MANAGER, YODEL MOBILE

Christine Pera-Weaver

Associate Director – eCommerce/Mobile App Product Marketing for PBS KIDS, PBS

Enric Pedro

CMO, Lab Cave