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2 rooms of cutting edge app marketing content
CONFERENCE AGENDA  WORKSHOPS

DEDICATED WORKSHOP SESSIONS



10.15 – 11.00

HOLISTIC APP STORE OPTIMIZATION

Rank: Techniques to boost your visibility
Convert: Multivariate testing and analysis
Engage: Tips to improve user retention



Brian Egerup Kjærulff

CEO & Co-Founder, Mobtimizers


Peter Godtfredsen

COO & Co-Founder, Mobtimizers




11.30 – 12.15

How To Scale Your App Business

How to acquire users profitably
Improve your app marketing results
Calculate your ROI and LTV

Martin Macmillan

CEO & Co-Founder, Pollen VC




12.15 – 13.00

Case Studies: Advanced App Store Optimization Strategies

How we 5x downloads using ASO
Tips and tricks to increase your visibility
Emerging opportunities and new approaches

Steve Young

Mobile Growth Hacker, AppMasters




14.00 – 14.45

Building a mobile & social program that effectively scales to $1M+ per month

Common analytics infrastructure capabilities of leading advertisers
Team structure tips – in-house and/or agency
Advice for successful campaign setup, creative strategy, segmentation

 

Daniel Pearson

CEO, Bamboo


Cameron Mills

Mobile Marketing Manager, Bamboo




14.45 – 15.30

Beyond metadata: How to get app store creative right

Tips & tricks on how to approach app store creative
How to test correctly to improve conversion
Common pitfalls for creative testing

Thomas Twigg

CSO & Co-Founder, The ASO Co




16.00 – 16.45

Walkthrough: Setting up a Retargeting Campaign

Step by step guide to bidding and creatives
walkthrough of key optimizations and campaign management
Advanced techniques and tactics to get the max ROI

Alexei Chemenda

Managing Director USA, Adikteev-MotionLead



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