WORKSHOP ROOM 2 AGENDA



10.20 – 11.00

Revolutionize your creative strategy with Machine Learning

— Come learn how Google’s Universal App campaigns create ads
— What strategies marketers can take in order to steer the machine the right creative assets
— Advanced tips and strategies

Sam Chapman

Mobile App Marketing Expert, Google



11.30 – 12.10

Power Couple: Why Community and Content Should Team Up To Drive App Growth

— Integrating your community into your content is an underutilized strategy that can pay off in major awareness and growth opportunities for your app
— This talk will cover strategy to tactics in some real-life examples with plenty of time for Q&A

Jennifer Jordan

Executive Producer, Content, Babbel



12.20 – 13.00

HOW TO GET TO THE TOP OF THE APP STORE

— Picking the right keywords to target
— Managing your bidding strategy to deliver ROI
— Case studies of successful apps

Rory Mudie

CEO, Redbox Mobile



14.00 – 14.40

Get the most accurate insights from the Google Play Store and Apple App Store to enhance your ASO

— Discover the exact number of installs and conversion rates your app is getting from top Play Store search terms
— How Search Ads can boost your app’s organic keyword rankings
— Understanding Apple’s Search Popularity index

Olivier Verdin

CEO & Co-Founder, AppTweak

Marie-Laure Cruyt

Customer Success Manager, AppTweak



14.50 – 15.30

Gone in 17 Seconds: How to grow your business, drive revenue and increase loyalty in a world where your users are on multiple channels

— Reach: Communicating with customers across their many preferred channels
— Relevancy: Delivering something that your customers care about
— Real Time: Engaging with customers at their time or moment of need

Sumit Agarwal

Senior Director, Solutions Consulting, Swrve



16.00 – 16.40

Cutting Through the Noise: How to Understand and Implement UA and Retargeting Strategies in a Cluttered Space

— A closer look into the mobile ad space and its current opportunities and challenges
— New and changing approaches for obtaining and maintaining users in-app
— Interactive discussion on the utilization and value of retargeting platforms in combination with UA marketing

Tommy Yannopoulos

Senior Account Executive, Remerge

Emily Kalen

Senior Manager, Media Strategy, Boxed

Cecile Lowrey

Growth Manager, Grubhub

Eric Lind

VP Sales Americas, Remerge

David Jumper

Senior Director of User Acquisition, Disruptor Beam