WORKSHOP ROOM 1 AGENDA

  



09.30 – 10.10

THE TECH-DRIVEN FUTURE OF USER ACQUISITION

— Machine learning, AI and Data
— Programmatic vs waterfall and Network vs social
— Media formats – VR, AR

Matthew Sadofsky

Director of Growth Marketing, Tilting Point



10.20 – 11.00

Building a data-driven app retargeting campaign

— Building customised user lists
— Conversions, ROI, fraud
— Advanced techniques and approaches

JOLI BARRETTA

SENIOR PRODUCT SPECIALIST, ADJUST



11.30 – 12.10

DISCUSSION PANEL




12.20 – 13.00

How to drive app user growth and revenue through creative partnerships

— Our unique approach that has lead to over $20M in real revenue, >2.4 MAU and a network of global partners that help us reach consumers at almost 0 external cost
— How to structure value added partnerships across channels ranging from startups to airlines
— How to leverage relationships with platforms like Apple, Amazon and their initiatives on the app stores etc to drive organic user growth on their platform

Tarush Agarwal

Head of Partnerships & Business Development, Toca Boca



14.00 – 14.50

App Store Creative – Optimizing for Visibility and Conversion

— Screenshots, videos, descriptions, titles and metadata
— Data on what works for different apps and markets
— How To A/B test correctly

Thomas Twigg

CSO AND CO-FOUNDER, THE ASO CO



14.50 – 15.30

DISCUSSION PANEL




16.00 – 16.40

How to Promote Apps Profitably

— Lessons learned building a successful app portfolio
— How to use paid media and ASO to drive downloads and users
— Calculating your app economics and LTV

Arsen Pereymer

COO, Healthify