CONFERENCE AGENDA  WORKSHOPS  MASTERCLASSES

MAIN CONFERENCE AGENDA



08.00 – 08.50

REGISTRATION, BREAKFAST SNACKS & BEVERAGES

Snacks and beverages served in the Marketplace

HOSTED BY




08.50 – 09.00

OPENING COMMENTS: Your guide to the day

James Cooper

Chairman, App Promotion Summit

  

APP TRACTION

 



09.00 – 09.15

Building an app marketplace: Lessons from acquiring 5 million users

Todor Madzharov

Global Head of Marketing, Job Today




09.15 – 09.30

HOW WE GOT 2 MILLION MOBILE ACTIVE USERS IN ONE YEAR

Olivier Lemarie

Acquisition Lead, Molotov TV



09.30 – 09.50

Discussion: New channels for App Growth ????

Sam Bevan

SMB PROGRAM MANAGER EMEA, SNAP

Tarika Soni

PRODUCT GROWTH MANAGER – MOPUB, TWITTER



9.50 – 10.05

How we launched an app for a Premier League Football club

Rebecca Symmons

Head of Digital, Swansea City AFC




10.05 – 10.15

ROUNDTABLE DISCUSSIONS





10.15 – 11.00

THE ???? MONEY ???? PANEL: Where to spend your app marketing budget?

Fiona Sellick

UK MARKETING DIRECTOR, TODAYTIX (moderator)

Edouard Daunizeau

Growth Marketer, Hoop

Angela Tang

MARKETING DIRECTOR, SYFT

Daniel Diera

Head of Mobile and Display Marketing, Avis Budget Group

Thiago Monteiro

Head of User Acquisition, Peak Labs

Inga Meskauskaite

Head of Customer Success, Appsumer




11.00 – 11.30

MORNING COFFEE BREAK

Served in the Marketplace



  

APP STORE OPTIMIZATION

 



11.30 – 11.45

20 Ways to Get Installs OUTSIDE of the App Store

Gerry White

SEO & Analytics, Just Eat




11.45 – 12.15

Discussion: App Store Optimization in 2018 – What’s Working?

HOSTED BY

James Bott

CEO & Co-Founder, The ASO Co (moderator)

Charo Paredes Ortiz

Global Head of Organic Acquisition – ASO & SEO, DOCOMO Digital

Ryan Murton

Head of SEO & ASO, Badoo

George NATSVLISHVILI

ASO MANAGER, SHPOCK

David Iwanow

GLOBAL SEO MANAGER, SCHIBSTED


  

DATA DRIVEN APP MARKETING

 



12.15 – 12.30

Mobile Ad Fraud: A High Stakes Arms Race

Paul Wright

MANAGING DIRECTOR – UK/FR/MEA, Appsflyer




12.30 – 12.45

How to build an app marketing data layer

Timothy Sallie

Senior User Acquisition Manager, Gameloft




12.45 – 13.00

Delightfully Powerful: How Emojis Drive Mobile Love ❤️

Christian Castro

Senior Customer Success Manager , Leanplum




13.00 – 14.00

NETWORKING LUNCH

Served in the Marketplace



  

APP ENGAGEMENT & UX

 



14.00 – 14.30

PRODUCT PANEL: How to create mobile products that GROW ????

Mick Rigby

Founder & CEO, Yodel Mobile (moderator)

Carla Manent Molina

MOBILE APP PRODUCT MANAGER, TUI Group

Dan Ziv

UK Managing Director, Touchnote

Lucy Woolfenden

Marketing Director, Yolt (by ING)

Rob Cooper

Senior Product Manager, Growth, Deliveroo


  

APP GROWTH INNOVATION

 



14.30 – 14.45

CREATIVE–RICH MEDIA FOR RICH PERFORMANCE

Clement Favier

COO & Managing Director Germany, Adikteev




14.45 – 15.00

HOW WE GOT TO 1 MILLION INSTALLS WITH ZERO BUDGET

DAVID MONTIEL

CEO, BEELINGUAPP




15.00 – 15.15

Promoting your app with web traffic

Eliza Nicoleta Dumitrache

App Growth Strategist, Casumo


  

INFLUENCER MARKETING FOR APPS

 



15.15 – 15.30

How to get app downloads with Snapchat, Influencers & AR

Timothy Armoo

CEO, Fanbytes




15.30 – 16.00

AFTERNOON TEA

Served in the Marketplace





16.00 – 16.45

GROWTH SCHOOL: APP MARKETING ADVICE LIVE ON STAGE

FIONA SELLICK

UK MARKETING DIRECTOR, TODAYTIX

Mark Beck

VP Strategy, MURKA

Olay Vitler

Mobile Growth Expert, GrowthBot



16.45 – 17.30

Cocktail roundtables

HOSTED BY



Keynote Closing Address: Creatives Make or Break You: Man against the Machine

Diego Meller

CEO, Jampp




17.30 – 19.00

THE APS LONDON 2018 DRINKS RECEPTION





19.00

THE APS LONDON 2018 AFTERPARTY




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