CONFERENCE AGENDA  WORKSHOPS  MASTERCLASSES

WORKSHOP AGENDA

WORKSHOPS WILL RUN THROUGHOUT THE DAY

These intimate and detailed 45-minute app promotion knowledge blasts run concurrently alongside the main conference agenda. The workshop room has a limited capacity of 50 people and seating will be allocated on a first-come, first-served basis.

  


What happens when you get featured on the App Store?

— New opportunities for featured placement on iOS 11

— Impact of getting featured and included in editorial picks

— Discussion and Q&A

George Natsvilishvili

ASO Manager, Shpock


What can you learn from App Store Optimization Testing at scale?

— Results from large scale testing of ASO ranking and conversion factors

— Impact of changes in creatives

— Differences in international markets from changes in approach

David Iwanow

SEO MANAGER – GLOBAL DEPLOYMENTS, Shibsted


How to Win Big with Apple Search Ads

— Picking the right keywords to target

— Managing your bidding strategy to deliver ROI

— CASE STUDIES OF SUCCESSFUL APPS

Rory Mudie

CEO, REDBOX MOBILE


ENHANCE YOUR APP STORE OPTIMIZATION WITH SEARCH ADS

Use Search Ads Data To Improve Your ASO
Use ASO To Leverage Search Ads Campaigns
Search Popularity History: Detect New Keyword Opportunities

Olivier Verdin

CEO & Co-Founder, AppTweak


App Store Optimization (ASO) from scratch

Keyword research & listing optimization to drive installs
Localizing your product page to boost international growth
Monitoring ASO KPIs to improve performance

 

Daniel Peris

CEO & Co-Founder, TheTool

Katerina Zolotareva

Marketing & Customer Success, TheTool