CONFERENCE AGENDA  WORKSHOPS  MASTERCLASSES

WORKSHOP AGENDA

WORKSHOPS WILL RUN THROUGHOUT THE DAY

These intimate and detailed 45-minute app promotion knowledge blasts run concurrently alongside the main conference agenda. The workshop room has a limited capacity of 50 people and seating will be allocated on a first-come, first-served basis.

  



9.30 – 10.10

What can you learn from App Store Optimization Testing at scale?

— Results from large scale testing of ASO ranking and conversion factors

— Impact of changes in creatives

— Differences in international markets from changes in approach

David Iwanow

Global SEO Manager, SCHIBSTED



10.20 – 11.00

How to get to the Top of the App Store

— Picking the right keywords to target

— Managing your bidding strategy to deliver ROI

— CASE STUDIES OF SUCCESSFUL APPS

Rory Mudie

CEO, REDBOX MOBILE



11.30 – 12.10

Combatting App Install Fraud

— Fraudulent app installs are endemic, accounting for the majority of paid-for app installs

— Understand the different types of app install fraud and the impact they have

— Learn to spot it and stop it

— Discover the results of stopping app install fraud

Gary Danks

Founder & Managing Director, Machine

Hannah Graham

Commercial Director, Machine



12.20 – 13.00

ENHANCE YOUR APP STORE OPTIMIZATION WITH SEARCH ADS

— How Search Ads Can Boost Your App’s Organic Keyword Rankings

— Understanding Search Ads Share of Voice History – Case Study

— Use Search Ads Data To Improve Your ASO

Olivier Verdin

CEO & Co-Founder, AppTweak



14.00 – 14.40

How to Win on Snapchat

— understand the snapchat platform

— dive into Snapchat’s ad solutions for mobile apps

— learn how you can grow your app on Snapchat

Sam Bevan

SMB Program Manager EMEA, Snap



14.50 – 15.30

Performing an Advanced Keyword Research for App Store Optimization

— Brainstorming & building an extensive keyword set

— Analysis and basic listing optimization for the app stores

— Tracking and optimization tips

 

Daniel Peris

CEO & Co-Founder, TheTool

Katerina Zolotareva

Marketing & Customer Success, TheTool



16.00 – 16.40

Beyond Metadata: How to get App Store Creative Right

— Tips and Tricks and How to Approach App Store Creative

— How to Test Correctly to Improve Conversion

— Common Pitalls for Creative Testing

Thomas Twigg

CSO & Co-Founder, The ASO Co