CONFERENCE AGENDA  WORKSHOPS  MASTERCLASSES

MAIN CONFERENCE AGENDA



08.00 – 08.50

REGISTRATION, BREAKFAST SNACKS & BEVERAGES

Snacks and beverages served in the Marketplace

HOSTED BY




09.00 – 09.15

OPENING COMMENTS: Your guide to the day

James Cooper

Chairman, App Promotion Summit

  

APP TRACTION

 



09.15 – 09.30

Building an app marketplace: Lessons from acquiring 5 million users

Todor Madzharov

Global Head of Marketing, Job Today




09.30 – 09.45

HOW WE GOT 2 MILLION MOBILE ACTIVE USERS IN ONE YEAR

Olivier Lemarie

Acquisition Lead, Molotov TV



09.45 – 10.00

How we got to 500,000 downloads with zero budget

David Montiel

CEO, Beelinguapp




10.00 – 10.15

How we launched an app for a Premier League Football club

Rebecca Symmons

Head of Digital, Swansea City AFC




10.15 – 10.30

ROUNDTABLE DISCUSSIONS





10.30 – 11.00

THE 💰 MONEY 💰 PANEL: Where to spend your app marketing budget?

Peggy Anne Salz

Lead Analyst & Founder, MobileGroove (Moderator)

Edouard Daunizeau

Growth Marketer, Hoop

Daniel Diera

Head of Mobile and Display Marketing, Avis Budget Group

Thiago Monteiro

Head of User Acquisition, Peak Labs




11.00 – 11.30

MORNING COFFEE BREAK

Served in the Marketplace (AVAILABLE FOR SPONSORSHIP)



  

APP STORE OPTIMIZATION

 



11.30 – 11.45

20 Ways to Get Installs OUTSIDE of the App Store

Gerry White

SEO & Analytics, Just Eat




11.45 – 12.15

Discussion: App Store Optimization in 2018 – What’s Working?

Charo Paredes Ortiz

Global Head of Organic Acquisition – ASO & SEO, DOCOMO Digital

Ryan Murton

Head of SEO & ASO, Badoo

James Bott

CEO & Co-Founder, The ASO Co


  

DATA DRIVEN APP MARKETING

 



12.15 – 12.30

Delightfully Powerful: How Emojis Drive Mobile Love ❤️

Christian Castro

Senior Customer Success Manager , Leanplum




12.30 – 12.45

How to build an app marketing data layer

Timothy Sallie

Senior User Acquisition Manager, Gameloft




13.00 – 14.00

NETWORKING LUNCH

Served in the Marketplace (AVAILABLE FOR SPONSORSHIP)



  

APP ENGAGEMENT & UX

 



14.00 – 14.30

PRODUCT PANEL: How to create mobile products that GROW 🌱

Carla Manent Molina

MOBILE APP PRODUCT MANAGER, TUI Group

Dan Ziv

Chief Product Officer, Touchnote

Representative, App Analytics Platform

Representative, App Marketing Agency


  

NEW APP GROWTH CHANNELS

 



14.30 – 14.45

Promoting your app with web traffic

Eliza Nicoleta Dumitrache

App Growth Strategist, Casumo


  

INFLUENCER MARKETING FOR APPS

 



14.45 – 15.15

Discussion: How to market your app using social influencers

Anna Yukhtenko

Marketing Analyst, Next Games

Liam Doolan

Co-Founder, Comb

Timothy Armoo

CEO, Fanbytes




15.15 – 16.00

AFTERNOON TEA

Served in the Marketplace (AVAILABLE FOR SPONSORSHIP)





16.00 – 16.30

APP HEROES: APP MARKETING ADVICE LIVE ON STAGE



Leading App Marketing Expert

Representative, App Startup

Representative, App Startup



16.30 – 17.00

Keynote Closing Address: The Future of App Marketing – Lessons from 75m Installs

Leading App Marketer, App Brand




17.00 – 18.00

COCKTAIL ROUNDTABLES & THE APS APP MARKETING QUIZ (AVAILABLE FOR SPONSORSHIP)

This session will test your knowledge of the app economy while you sip on hand-made artisanal cocktails and network with your fellow app marketers. What a way to finish the day!





18.00 – 19.30

THE APS LONDON 2018 DRINKS RECEPTION (AVAILABLE FOR SPONSORSHIP)





20.00

THE APS LONDON 2018 AFTERPARTY (AVAILABLE FOR SPONSORSHIP)






The 2018 agenda is currently in development. If you would like to get involved please fill in the form at the bottom of this page.



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