Maria Bobrowska

Senior European Commercial Manager – Mobile, TUI Group

Maria works in TUI’s internal startup division, which creates apps for all of the company’s source markets: Belgium, Germany, Austria, Switzerland, Netherlands, Nordics and the UK. She is responsible for app marketing and commercial return on the advancements introduced into the apps, including strategy crafting, execution and coordination with the markets.

Maria has led numerous mobile initiatives related to improving i-resort experience including hotel check-in, wearables and activities overview across TUI Group portfolio of hotels. Her main objective is to ensure the adequate mobile proposition is in place across the group’s portfolio to ease, satisfy and anticipate customers’ needs. At the same time she is an advocate of mobile change across the business.


Thiago Monteiro

Head of Mobile Marketing, Treatwell

Working in digital marketing for more than six years, Thiago has a vast experience in multiple disciplines of paid media ranging from display to social paid advertising.

For the past two years he has led the mobile marketing team at Treatwell that focuses solely on growing the customer base of the Treatwell app, which has been called “like Uber for beauty” by birdie.co.uk. This growth entails increasing the number of downloads whilst ensuring that activation from new customers remains at least 15%.

Thiago has faced the challenge of entering new markets across seven European countries to deliver an integrated online and offline strategy whilst maintaining the BAU performance of the traditional paid channels delivering a strong ROI for the app.

Mirela Cialai

Global Digital Marketing Manager, Zinio

Mirela is an award-nominated global digital marketing specialist with 15+ years of solid B2C and B2B experience, leading global digital strategy & partnerships within multinational eCommerce environments spanning EMEA, APAC, NORAM and LATAM.

Since joining Zinio, the first and largest global digital newsstand, Mirela has been responsible for driving marketing strategies, leading business development efforts and driving partner revenue growth worldwide. Her work has earned several consecutive nominations from media bodies such as the British Media Awards, and promotions with each professional position.

Ryan Hanna

VP of Product & Engineering, Sworkit

Ryan began teaching himself to code online in 2012 and grew his side project into a top Health and Fitness app with over 25 million downloads and 50 million workouts completed. Sworkit’s first 10 million downloads came without spending a dime on marketing or advertising.

Ryan is also a co-organizer of codebar.io in Brighton, England.

Carl Martin

Founder, Wurqs

Carl has been building and launching mobile products his whole career, including as Head of Mobile at luxury retailer Burberry, and as Business Lead at the New York outpost of digital product studio ustwo.

Now, as founder of Wurqs – a personal development community for young professionals – he flexes the diversity of his skills across product, business, brand and marketing.

Fiona Sellick

UK Marketing Director, TodayTix

Fiona oversees the marketing strategy for TodayTix, the first and only free app that provides access to the best prices on last-minute theatre tickets, booked same-day or within a week’s time.

Prior to TodayTix, Fiona held senior roles at agencies including STEEL London and 360 Degrees Advertising.

Dennis Werner

Performance Marketing Lead, Wunder Carpool

Dennis is responsible for mobile acquisition at Wunder, with a strong focus on Facebook. Wunder is the most convenient way to share the everyday commute through carpooling. The company is mainly focused on emerging markets like Manila, Philippines.

Before joining the online marketing team at Wunder, Dennis studied the point of sales in his co­founded B2B startup. Furthermore, he engaged users for Airbnb through different community and brand projects.

Dan Ziv

Chief Product Officer, Touchnote

Dan has been Chief Product Officer at Touchnote, the world’s most popular postcard-sending service, since 2016. Started in 2008 in London, Touchnote’s iOS and Android apps have been downloaded by over 3 million customers.

Previously, Dan co-founded Uncover, the award-winning premium restaurant reservation app, which was acquired by Velocity in 2015. Prior to that, he was an M&A lawyer in the technology sector, in addition to roles at PayPal Europe in Paris and VC fund Index Ventures in London.

Dan is an advisor and board member in several early and late stage startups, mentors at Techstars London and is a founding member of Founders of the Future. Dan completed his MBA at London Business School.

Lea Hartkopf

Head of Marketing, busuu

Lea Hartkopf is Head of Marketing at busuu, the language-learning app with a global community of over 65 million language learners. She and her team are obsessed with acquisition, growth hacking, CRM and customer service across busuu’s global markets.

Prior to busuu, Lea worked for Trainline, PayPal and Universal Music.

James Bott

CEO & Co-Founder, The ASO Co

James has over a decade of digital and mobile marketing experience. He is currently CEO & Co-Founder of The ASO Co, the world’s leading App Store Optimization agency. The ASO Co counts eBay, Spotify, Walmart, Sephora, Western Union, King, Expedia and many others as their clients. All work is focused on improving visibility, conversion rates and organic growth within the app stores globally.

Prior to founding The ASO Co, James was Director of Global Business Development at M&C Saatchi Mobile, a performance focused mobile media agency. While there he led the commercial team working directly with many clients including Alibaba, OpenTable, Skyscanner and others on acquisition, retention and monetization strategies.

Before M&C Saatchi Mobile, James founded, ran and sold two successful eCommerce businesses in the retail and entertainment space.

Tomas Ruta

Growth Marketer, Founders Factory

Tomas is Growth Marketer at Founders Factory, helping portfolio companies find product/market fit and unlock sustainable growth.

Previously, Tomas co-founded interests.me, an angel-backed startup. Later he served as Head of Growth at KFit, a pan-Asian startup backed by Sequoia Capital and 500 Startups. His last role prior to joining Founders Factory was leading global expansion and user acquisition efforts at Wunder, a VC-backed carpooling startup from Hamburg.

Originally from the Czech Republic, Tomas enjoys learning languages and playing football.

Angela Tang

Marketing Director, Syft App

After 5 years of digital marketing experience in Hong Kong and an MA in Digital Humanities at King’s College London, Angela joined Laundrapp, one of the fastest growing startups in the UK. She spent over 2 years with Laundrapp as Head of Marketing and grew the company’s revenue with performance marketing since its launch. Laundrapp was chosen as App of the Year at the 2016 Startups Awards.

Angela now oversees the marketing department at Syft, a job marketplace app for hospitality temp jobs and employers, with a focus on user acquisition for both B2B and B2C.

Cally Russell

CEO, Mallzee

Cally is passionate about creating a global eCommerce brand that pushes boundaries and creates a shopping experience that changes how people shop on mobile. He founded Mallzee to deliver this mission and make finding great clothes easier.

Mallzee is the leading multi-retailer shopping app in the UK. It has raised over £5M from a range of backers and has nearly 1 million users across the world.

Last year Cally was selected by Forbes as one of their ‘30 under 30’ for Europe.

Ben Scott-Robinson

Founder, The Small Robot Company

Ben Scott-Robinson is a digital innovator. He is the founder of The Small Robot Company, a startup specialising in robotics and AI.

 Previously, Ben ran Ordnance Survey’s internal agency creating beautiful products and campaigns with the world’s best maps. This included the award winning Resilience Direct product for the Cabinet Office; the Momo Commended OS Locate mobile app; and OS Maps – the integrated leisure mapping application for exploring the great British outdoors.

He is also the tutor on mobile and social strategy for Google’s Squared Online digital innovator course, running live remote classes for up to 120 people. As well as this, Ben has founded two agencies, two consultancies, an app start-up and a phone for blind people.

Ben has held the role of Creative Director, Experience Director, Head of Innovation, and Head of Brilliant. He has been in the Drum Magazine’s Mobile Top 50 for two years running, and in 2014 was #23 in the Digerati Top 100.

But it’s not all talk. Ben does like to get his hands dirty creating user experiences and conceptual creative for products and interactive brand narratives as well. Over the years he have built brands, campaigns, apps, sites, games, and a bottle opener that looked like a submarine.

Nick Duddy

Founder, Miratrix

Nick Duddy is the founder of Miratrix and has spent over 10 years understanding search engines and how they work for the benefit of his clients. In 2013 he turned his eye to App Store Optimization and organic mobile growth and hasn’t looked back.

Nick also currently holds a research post at UCL researching the Google Play Store and Apple App Store algorithms.

Saikala Sultanova

Head of User Acquisition, Space Ape Games

Saikala is Head of User Acquisition at Space Ape Games, an award-winning mobile/social gaming startup founded in 2012 in London. Space Ape makes handcrafted, high quality and successful strategy mobile games built in Unity. The company’s first hit game, Samurai Siege, garnered 14m players and $20m of revenue in its first year.

Saikala has extensive hands-on digital marketing experience in creating successful initiatives for gaming apps cross-platform, using social networks and all major mobile advertising channels.

She launched her career in gaming with Plumbee, a social casino gaming startup, pushing the game promotion boundaries within user acquisition, CRM and business growth. This was followed by a role building sustainable user acquisition at Miniclip.

Saikala is also an Advisory Board Member at Crackerjack Games.

Theo Ohene

Head of Growth, Splittable

Theo is a growth marketer with experience across all the AARRR metrics. He has experience working for VC-backed startups in San Francisco, Las Vegas and London. He’s also a self-taught web developer who enjoys playing around with APIs.

Theo currently leads growth at Splittable, a mobile app that helps young renters to help manage and share household expenses.

Lior Barak

Marketing Analyst Manager, Zalando

Lior is a Marketing Analyst Manager at Zalando, where he is transforming data into meaningful and actionable insights.

Prior to Zalando Lior held marketing roles at LOVOO and Nielsen.

Peggy Anne Salz

Lead Analyst & Founder, MobileGroove

Peggy Anne Salz is the Lead Analyst and Founder of MobileGroove, providing analysis, custom research and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups.

She has written 9 books about mobile, including The Everything Guide To Mobile Apps (published by F+W).

Adam Turowski

Head of User Acquisition, Peak Labs

Adam has been working in the mobile space for the past 5 years with experience on the DSP side at LiquidM and the advertiser side at Lamudi, a Rocket Internet venture.

He now heads the user acquisition team at Peak, the leading brain-training app on mobile. The team is responsible for the growth of the company and managing marketing budgets. The latest initiatives on the user acquisition side at Peak involve automating optimisation efforts and diversifying user acquisition channels.


That’s why we’re busy researching and assembling a speaker faculty that will do this conference, and this topic, justice.

If you believe that you represent the elite of app promotion experts, have a unique perspective, have made a technological advance that needs shouting about, or possess a case study to rival all case studies, then please let us know by filling in this form:

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