APSL2017-logo

 


MAIN CONFERENCE AGENDA

MOBILE GROWTH STORIES    USERS > INSTALLS    APP STORE OPTIMIZATION 2.0
ENGAGEMENT, RETENTION, REFERRAL    NEW APPROACHES TO MOBILE GROWTH    APP SCHOOL



REGISTRATION, BREAKFAST SNACKS & BEVERAGES (AVAILABLE FOR SPONSORSHIP)


  

MOBILE GROWTH STORIES

 



09.15 – 09.30

How we built a Top 10 entertainment app

Fiona Sellick

UK Marketing Director, TodayTix




09.30 – 09.45

How to launch your app successfully with ZERO budget

Carl Martin

Founder, Wurqs




09.45 – 10.00

5 lessons learned growing consumer apps

Angela Tang

Marketing Director, Syft App




10.00 – 10.15

ROUNDTABLE DISCUSSIONS




10.15 – 11.00

PANEL DISCUSSION: The Future of Mobile Growth – Upfront Insights for 2017



   

Peggy Anne Salz

Lead Analyst & Founder, MobileGroove (MODERATOR)


Theo Ohene

Head of Growth, Splittable


Cally Russell

CEO, Mallzee


Mirela Cialai

Global Digital Marketing Manager, Zinio




11.00 – 11.30

MORNING COFFEE BREAK (AVAILABLE FOR SPONSORSHIP)


  

USERS > INSTALLS

 



11.30 – 11.45

How to win with Facebook App Install Ads in 2017

Adam Turowski

Head of User Acquisition, Peak Labs




11.45 – 12.00

How to grow your app internationally

Lea Hartkopf

Head of Marketing, busuu


  

APP STORE OPTIMIZATION 2.0

 



12.00 – 12.15

Discussion: Achieving international growth through ASO



James Bott

CEO & Co-Founder, The ASO Co


Representative, Leading App Brand




12.15 – 12.30

Apple Search Ads

Head of User Acquisition, International Media Company




13.00 – 14.00

NETWORKING LUNCH (AVAILABLE FOR SPONSORSHIP)


  

ENGAGEMENT, RETENTION, REFERRAL

 



14.00 – 14.30

PANEL DISCUSSION: How to create a personalized app experience





Representative, App Analytics Platform


Representative, App Analytics Platform


Representative, App Analytics Platform


Representative, App Marketing Agency




14.30 – 14.45

Thoughtful UX as a Strategy for Growth

Dan Ziv

Chief Product Officer, Touchnote


  

NEW APPROACHES TO MOBILE GROWTH

 



14.45 – 15.00

How to use UGC to promote your app

Dennis Werner

Performance Marketing Lead, Wunder Carpool




15.00 – 15.15

Using influencer marketing to grow apps

Representative, App Marketing Agency




15.15 – 16.00

AFTERNOON TEA (AVAILABLE FOR SPONSORSHIP)


  

APP SCHOOL

 



16.00 – 16.30

APP SCHOOL: APP STARTUP MARKETING ADVICE LIVE ON STAGE





Leading App Marketing Expert


Representative, App Startup


Representative, App Startup




16.30 – 16.45

App Marketing Using Video

Representative, Mobile Marketing Agency




16.45 – 17.00

Keynote Closing Address: How we bootstrapped our way to 25m downloads

Ryan Hanna

VP of Product & Engineering, Sworkit




17.00 – 18.00

COCKTAIL ROUNDTABLES & THE APS APP MARKETING QUIZ (AVAILABLE FOR SPONSORSHIP)

With thousands of pounds of prizes to be won, this session will test your knowledge of the app economy while you sip on hand-made cocktails and network with your fellow app marketers. What a way to finish the day!




18.00 – 20.00

THE APS LONDON 2017 DRINKS RECEPTION (AVAILABLE FOR SPONSORSHIP)




20.00

THE APS LONDON 2017 OFFICIAL AFTERPARTY (AVAILABLE FOR SPONSORSHIP)