APSL2017-logo
APSL2017-logo

 

3 rooms of cutting edge app marketing content
CONFERENCE AGENDA  WORKSHOPS  MASTERCLASSES

MAIN CONFERENCE AGENDA



08.00 – 08.50

REGISTRATION, BREAKFAST SNACKS & BEVERAGES




08.50 – 09.00

OPENING COMMENTS


  

MOBILE GROWTH STORIES

 



09.00 – 09.15

How we bootstrapped our way to 25m downloads

Ryan Hanna

VP of Product & Engineering, Sworkit



09.15 – 09.30

How we built a Top 10 entertainment app

Fiona Sellick

UK Marketing Director, TodayTix



09.30 – 09.45

How to launch your app successfully with ZERO budget

Carl Martin

Founder, Wurqs



09.45 – 10.00

5 lessons learned growing consumer apps

Angela Tang

Marketing Director, Syft App



10.00 – 10.15

ROUNDTABLE DISCUSSIONS




10.15 – 11.00

PANEL DISCUSSION: THE FUTURE OF MOBILE GROWTH –
HOT 🔥 TOPICS FOR 2017



  

  

Peggy Anne Salz

Lead Analyst & Founder, MobileGroove (MODERATOR)

Cally Russell

CEO, Mallzee

Robert Kelly

Business Development Director – Europe, Mobvista

Mirela Cialai

Global Digital Marketing Manager, Zinio

Thiago Monteiro

Head of Mobile Marketing, Treatwell

Shumel Lais

CEO & Founder, Appsumer



11.00 – 11.30

MORNING COFFEE BREAK

HOSTED BY



  

USERS > INSTALLS

 



11.30 – 11.45

How to win with Facebook App Install Ads in 2017

Adam Turowski

Head of User Acquisition, Peak Labs



11.45 – 12.00

The Mobile Marketing Stack Demystified: Drive Results Through Data

Gadi Eliashiv

CEO & Co-Founder, Singular



12.00 – 12.15

How to grow your app internationally

Lea Hartkopf

Head of Marketing, busuu

  

APP STORE OPTIMIZATION 2.0



 



12.15 – 12.30

Discussion: Achieving international growth through ASO

James Bott

CEO & Co-Founder, The ASO Co

Sam Saares

Senior Manager, ASO & User Acquisition, Rational Group



12.30 – 12.45

ASO Case Study: How to Optimize an App From Scratch

Charo Paredes Ortiz

Global Head of Organic Acquisition – ASO & SEO, DOCOMO Digital




12.45 – 13.00

The Keyword Optimization Cycle and Impact of iOS 11

Pablo Penny

Consultant, Phiture



13.00 – 14.00

NETWORKING LUNCH


  

ENGAGEMENT, RETENTION, REFERRAL





14.00 – 14.30

PANEL DISCUSSION: HOW TO ENGAGE AND RETAIN APP USERS IN 2017



  

Gary MacDonough

Evangelist, Branch (MODERATOR)

Theo Ohene

Head of Growth, Splittable

Maria Bobrowska

Senior European Commercial Manager – Mobile, TUI Group

Sharon Anne Kean

Product Director, Bloom & Wild

Marta Ros Urrutia

Head of Product & Growth, B-wom



14.30 – 14.45

5 ways to get better ROI with retargeting

Alexei Chemenda

Managing Director USA, Adikteev

  

NEW APPROACHES TO MOBILE GROWTH

 



14.45 – 15.00

Thoughtful UX as a Strategy for Growth

Dan Ziv

Chief Product Officer, Touchnote



15.00 – 15.15

Think Like a Scientist, Act like a Growth Hacker – How to experiment your way to sustainable app growth

Paul Teresi

Digital Media Executive, Skyscanner



15.15 – 15.30

How to use UGC to promote your app

Dennis Werner

Performance Marketing Lead, Wunder Carpool



15.30 – 16.00

AFTERNOON TEA

HOSTED BY



  

APP SCHOOL

 



16.00 – 16.30

APP SCHOOL: HANDS-ON APP MARKETING






Mick Rigby

Founder & CEO, Yodel Mobile (headmaster)

Haris Adu

Founder & CEO, PinU

Judy Groom

Director, round-abouts



16.30 – 17.00

Keynote Closing Address: The Future of App Marketing

Vince Darley

VP Growth, Deliveroo



17.00 – 18.00

COCKTAIL ROUNDTABLES & THE APS APP MARKETING QUIZ

This Session Will Test Your Knowledge Of The App Economy While You Sip On Hand-Made Cocktails. What A Way To Finish The Day!



18.00 – 20.00

THE APS LONDON 2017 DRINKS RECEPTION

HOSTED BY





20.00

THE APS LONDON 2017 OFFICIAL AFTERPARTY

Come and join us next door at The Barley Mow – the first round is on us.