OUR VERY FIRST ASO LIVE!

The team behind App Promotion Summit Berlin, London and New York would like to invite you to attend our very first ASO Live! event, part of a series of more intimate and focused seminars.

For us there was only one place to start – the topic of App Store Optimization (ASO), one of the most fundamental strands of your app marketing strategy.

And when we say ‘fundamental’ we mean ‘essential’, ‘critical’, ‘crucial’ to the chances of your app being successful, or indeed, even more successful. You need to get ahead of the curve on this.

Why? As you well know, virtually the only points of sale for all apps are the Google Play and Apple App stores. This means that visibility for apps is limited and the competitive pressures on you are very high. On top of that, all apps have to use the same app store templates to fill with metadata. In other words, there’s no space for errors, no wriggle room whatsoever. You need to get this right.

By attending this one-day workshop your ASO strategy will be seriously enhanced. You’ll learn how to boost the visibility of your app and increase your ‘visit-to-download’ conversion rate through the optimisation of the right metadata and keywords.

  

PLEASE NOTE – This workshop is only open to app publishers and brands. You cannot attend if you represent an agency, platform or network.


THE 10 REASONS WHY YOU NEED TO ATTEND ASO LIVE!

1. Get your app and current ASO strategy fully analysed and reviewed by industry expert Kristian Rabe

2. All the innovations from iOS 11 regarding ASO as well as from Android O regarding ASO will be fully evaluated

3. Learn which metadata can and must be optimised and how to do it

4. Acquire the best & worse practice examples for all metadata

5. Discover how to find the best keywords for your app and how you optimise them over time

6. Realise the key the differences between iOS and Android regarding ASO

7. Find out why reviews and ratings are so important and what can you do about it

8. Examine how you can ‘go global by being local’ by optimising for different countries

9. Inspect A/B testing of metadata and why you need to apply it

10. Uncover how to do ASO with more than one app


ASO LIVE! FULL DAY AGENDA



8.45

WELCOME COFFEE




9.00

Hello and introductions




9.10

– How to research, use and optimise keywords

– What about your app title?





10.30

Morning Coffee





10.50

Description text – the dos and don’ts

Short description text – what does and doesn’t need to be included

– Getting your above the fold text right

– The rules surrounding update text





12.30

Lunchbreak





13.30

– Concentrating on your app icon

– Getting your app screenshots & functional graphic right

– Focusing on your app trailers





15.15

Afternoon Tea





16.00

– How to handle reviews & ratings

Localisation – what does it mean and how can you do it

– Managing tools & workflows





17.30

Summary




17.45

ASO LIVE! DINNER, HOSTED BY

All attendees are invited to join us for a dinner which is being hosted by our good friends at Priori Data


PLEASE NOTE: For all the agenda points above both best and worst practice will be covered, as well as comparisons between the workshop attendees’ apps (except everyone’s keywords, as nobody wants to share that information in public).


YOUR LEADER

You need the best so we got you the best… introducing Kristian Rabe, Partner, Dynamo Partners:

ASO Live! will be led by Kristian Rabe (@kristianrabe). Kristian is a Partner at Dynamo Partners consulting and an ASO superstar. He has worked in mobile for more than ten years, including at Jamba, StudiVZ and GameDuell, as well as in a mobile startup.

He’s been there, seen it, done it, got the scars and knowledge to prove it and is perfectly placed to help take your ASO strategy to the next level.

Kristian’s company, Dynamo Partners, have run 100+ ASO workshop, audits, trainings and have been supporting ASO teams for over 5 years. They’re leading the field and have an incredible list of clients around planet earth including Zalando, Scout Group, Lufthansa, Telekom, Social Point, RTL and Zattoo.

INTRO  WHY ATTEND  AGENDA  ;YOUR LEADER  REGISTER