CONFERENCE AGENDA  WORKSHOPS ROOM 1  WORKSHOPS ROOM 2

DEDICATED WORKSHOP SESSIONS

45-MINUTE WORKSHOPS WILL RUN THROUGHOUT THE DAY

These intimate and detailed 45-minute app promotion knowledge blasts run concurrently alongside the main conference agenda. The workshop rooms have a limited capacity of 40 people each and workshop seating will be allocated on a first-come, first-served basis.

  

WORKSHOPS ROOM 2 AGENDA



10.20 – 11.00

ENHANCE YOUR APP STORE OPTIMIZATION WITH SEARCH ADS

Use Search Ads Data To Improve Your ASO
Use ASO To Leverage Search Ads Campaigns
Search Popularity History: Detect New Keyword Opportunities

Olivier Verdin

CEO & Co-Founder, AppTweak



11.30 – 12.10

App Store Optimization (ASO) from scratch

Keyword research & listing optimization to drive installs
Localizing your product page to boost international growth
Monitoring ASO KPIs to improve performance

 

Daniel Peris

CEO & Co-Founder, TheTool

Guillermo Gallardo

ASO Manager, PickASO



12.20 – 13.00

How to grow your app with content marketing

The need for content marketing
How to create conversion-driven content
Improving your bottom line through A/B testing

Sandra Wu

Digital Marketing Manager, Blinkist



14.00 – 14.40

Driving Conversion with Competitive App Store Optimization (ASO)

Conducting effective competitor analysis in the stores
Enhancing store pages based on research and best practices
Setting up effective A/B experiments and reporting on results

Pablo Penny

Consultant, Phiture



14.50 – 15.30

Apple Search Ads Drill Down

Experiences with Apple Search Ads to date
How to optimise and get the most from the platform
Hands-on interaction and discussion

Thomas Petit

Growth Team Member, 8fit