WORKSHOP ROOM 1 AGENDA

  

APP STORE OPTIMIZATION ZONE

 


PERFORMING AN ADVANCED KEYWORD RESEARCH FOR APP STORE OPTIMIZATION

— Brainstorming & building an extensive keyword set
— Analysis and basic listing optimization for the app stores
— Tracking and optimization tips

 

Daniel Peris

CEO & Co-Founder, TheTool

Katerina Zolotareva

Marketing & Customer Success, TheTool


Case Study: Data-driven App Store Optimization

Wolfgang Peters

SENIOR BRAND MANAGER, FLAREGAMES


How to get to the top of the App Store

— Picking the right keywords to target
— Managing your bidding strategy to deliver ROI
— Case studies of successful apps

Rory Mudie

CEO, Redbox Mobile


Panel: App Store Marketing 2019 – What’s the Future of ASO?

Representatives from leading app companies



Calculating the organic uplift from paid ads on your app store rankings

— How to calculate your organic uplift
— Experience from the 9th biggest app download publisher
— Data and experiments to understand the impact

Luca Giacomel

Data Scientist, Bending Spoons


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