MAIN CONFERENCE AGENDA



08.00 – 08.50

REGISTRATION & BREAKFAST

Snacks and beverages served in the Marketplace




08.50 – 09.00

OPENING COMMENTS: Your guide to the day

James Cooper

Chairman, App Promotion Summit

  

NEW APP GROWTH CHANNELS

 



09.00 – 09.15

Grow your app with Pinterest

Thomas Petit

Growth Team Member, 8Fit



09.15 – 09.30

Grow your app with content marketing

Sandra Wu

Digital Marketing Manager, Blinkist



09.30 – 09.45

Case Study: GOOGLE UAC – THE ULTIMATE ADVERTISING CHALLENGE

Dennis Makowsky

Senior Online Marketing Manager, InnoGames



09.45 – 10.00

Growing your app with Viral Loops

Jegor Ivanov

GROWTH PRODUCT MANAGER, JODEL



10.00 – 10.15

ROUNDTABLE DISCUSSIONS




10.15 – 11.00

THE 🌱 GROWTH 🌱 PANEL: Finding high growth app channels in 2019

Ben Jeger

MANAGING DIRECTOR DACH & NORDICS, APPSFLYER (moderator)

Mariya Katernyak

Mobile Marketing Lead, GoEuro

Lorenzo Rossi

Head of Marketing, Free2Move

Emily Grossman

Principal App Growth Manager, Skyscanner




11.00 – 11.30

MORNING COFFEE BREAK

Served in the Marketplace


  

SOCIAL & INFLUENCERS

 



11.30 – 11.45

How to Optimize your Facebook Ad Creatives for App Installs

Ira KRACHANOVSKAYA

Growth Marketing Lead, Badoo



11.45 – 12.00

Case Study: Growing an app with social networking

Noam Auerbach

Head of Product, YEAY



12.00 – 12.15

Discussion: Influencer Marketing for Apps

Representatives from leading apps


  

GROWTH



12.15 – 12.30

Calculating the organic uplift from paid ads on your App Store rankings

Luca Giacomel

Data Scientist, Bending Spoons




12.30 – 12.45

From Ads to User Journeys: Optimizing your app marketing funnel through smarter segmentation

Christinne Cuyugan

User Acquisition & CRM Manager, Runtastic



13.00 – 14.00

NETWORKING LUNCH

Served in the Marketplace


  

APP ENGAGEMENT & CRM

 



14.00 – 14.30

THE ❤️ ENGAGEMENT ❤️ Panel: How to create great app user experiences

Marina Guz

VP Growth, Mimi

Paolo Cavigioli

Mobile Manager, Yoox Net-a-Porter

Parag Tahilramani

Growth PM, Fishbrain

Eva Hoefer

Co-Founder & COO, KptnCook

Ela Krief

Vice President of Client Operations, Adikteev



14.30 – 14.45

Mobile CRM 101

Aitor Abonjo

Global Mobile CRM Manager, Hellofresh



15.00 – 15.15

Case Study: Lessons learned getting engagement for a leading travel app

Stefanie Steiner

Mobile Marketing Manager, Flixbus



15.15 – 16.00

AFTERNOON TEA

Served in the Marketplace


  

INNOVATIONS

 



16.00– 16.30

GROWTH SCHOOL: APP MARKETING ADVICE LIVE ON STAGE





16.30 – 17.00

Keynote Closing Panel: The Future of App Growth 🔮

Leading App Marketers from major App Brands



17.00 – 17.15

COCKTAIL ROUNDTABLES




17.15 – 18.00

THE APS APP MARKETING QUIZ

This session will test your knowledge of the app economy while you sip on hand-made artisanal cocktails and network with your fellow app marketers. What a way to finish the day!

Raul TRUCKENBRODT

Co-Founder, Customlytics

Christian Eckhardt

Co-Founder, Customlytics




18.00 – 19.30

THE APS BERLIN 2018 DRINKS RECEPTION

HOSTED BY




19.30 – 20.00

THE APP GROWTH AWARDS 2018

Join us at the app growth awards where we will be celebrating successful apps, marketing campaigns, platforms and agencies.

See full details here.




21.00

THE APS BERLIN 2018 AFTERPARTY
(AVAILABLE FOR SPONSORSHIP)


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