CONFERENCE AGENDA  WORKSHOPS ROOM 1  WORKSHOPS ROOM 2

DEDICATED WORKSHOP SESSIONS

45-MINUTE WORKSHOPS WILL RUN THROUGHOUT THE DAY

These intimate and detailed 45-minute app promotion knowledge blasts run concurrently alongside the main conference agenda. The workshop rooms have a limited capacity of 40 people each and workshop seating will be allocated on a first-come, first-served basis.

  

WORKSHOPS ROOM 1 AGENDA



09.30 – 10.10

The 2017 Mobile Marketing Tech Stack

Which technologies to use at which point in the lifecycle of your app product (first launch; growth; renown brand)
How to connect and set them up properly to get one source of truth for your various reporting needs
How to find out what your competitor apps are using and how sophisticated their app marketing setup is

Christian Eckhardt

CEO & Co-Founder, Customlytics

Raul Truckenbrodt

Co-Founder, Customlytics



10.20 – 11.00

Forming app data teams to drive results

How to generate insights into your app marketing KPIs
Setting up a dashboard and visualization tools
Getting your organization

Lior Barak

Senior Marketing Analyst, Zalando



11.30 – 12.10

APP PROMOTIONS DONE RIGHT: STOP FAILING ON CUSTOMER ENGAGEMENT!

How To Make Sure You Are Not Overspending On The Wrong Customer Segments
How To Deliver Personalised Rewards For Each Customer
Tips & Tricks On How To Reduce Your CAC While Increasing ROI And CLV Through Optimised Promotions
Case Study: How A Franchise With 2,500 Stores Reworked Their Whole Promotion Strategy To Solve The Cross-Device Problem

Christoph Gerber

Co-Founder & CEO, Talon.One



12.20 – 13.00

The 50 Shades of Ad Fraud: How to Define Them and Protect Yourself

Deep Dive into Fraud and Advanced Fraud Types
How to Protect Yourself from Fraud
Hands-On Fraud Analysis with Sample Data

Clara Scheurenbrand

Director of Sales – DACH, AppsFlyer



14.00 – 14.40

A/B testing and anomaly detection for app marketers: live examples

Identify problems in your mobile marketing funnel
Optimize campaign performance
Detect fraudulent traffic

Michał Dec

Voluum Product Manager, Codewise



14.50 – 15.30

Sexy Data Gives Mo’ Money: How to bid effectively

Walk-though: How to build a simple APRDAU powercurve LTV model in Excel (bonus: download our Excel template)
Demo: A country/platform LTV benchmark model
Discussion: How two different data pipes lead to different competitive advantages

Matthaus Krzykowski

Director Platform, Tenjin

Oliver Kern

Growth, Kuuhubb



16.00 – 16.40

Present and Future of User Acquisition with Google

Machine learning: the evolution of Universal App Campaigns
A guide to Universal App Campaigns: How to win with it
Case studies from Different Market Sectors

Pietro Bagnasco

App Promotion Expert, Google