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2 rooms of cutting edge app marketing content
CONFERENCE AGENDA  WORKSHOPS



DEDICATED WORKSHOP SESSIONS

45-MINUTE WORKSHOPS WILL RUN THROUGHOUT THE DAY

These intimate and detailed 45-minute app promotion knowledge blasts are going to run concurrently alongside the main conference agenda. Industry experts will deliver them and all attendees are welcome to sit in, digest, and enhance their understanding. The workshop room has a limited capacity of 30 people and workshop seating will be allocated on a first-come, first-served basis.

  



10.15 – 11.00

Engagement and Retention: How to Get App Users to Come Back for More

Product design for app marketers
Including retention mechanics into your app
Examples and best practices from high performing apps

Vanessa Estorach

Founder & CEO, E-Growing




11.30 – 12.15

Workshop: Practical App Store Optimization

On-app and off-app ASO
Localization versus translation for apps
Effect of paid campaigns on organic downloads

Charo Paredes Ortiz

Global Head Of ASO, SEO & Digital Analytics, DOCOMO Digital




12.15 – 13.00

The Power of Recommendation: How to use Influencer Marketing and Referrals to Boost your App

Identifying and approaching your target group with branded content on Twitter, Instagram or Facebook
Developing and managing a referral campaign
Tools and best practices to kickstart your organic growth with the power of recommendations

Benjamin Günther

Co-Founder and Managing Director, Growfirst

JOHANNES VON CRAMON

Co-Founder, Growfirst




14.15 – 15.00

Do’s and Don’t of Soft-Launching

Why should you do a soft-launch of your app?
How and where to do a soft launch
How to track and analyse results

Peter Fodor

Founder & Chief Marketing Agent, AppAgent




15.00 – 15.45

WORKSHOP: APPLYING THE MOBILE GROWTH STACK

Systematic Growth Thinking
Using The ‘Mobile Growth Stack’ Framework To Develop A Holistic Mobile Strategy
Your Growth Scorecard: Auditing Your Mobile Growth Efforts

Andy Carvell

Partner & Co-Founder, Phiture




16.15 – 17.00

2017 video influencer marketing strategy: How to plan your YouTube, Snapchat & Instagram influencer sponsorships budget

YouTube influencer insights for gaming, fashion, lifestyle and food; we will share with you the number of YouTubers worldwide, their monthly reach and cost per install broken down by countries and audience demographics
How to estimate views, clicks and installs when sponsoring influencers to draw up a best practice budget
Learn how to increase your ROI by 25% leveraging the Snapchat and Instagram channels of your YouTubers

Armend Avdijaj

CMO, Sponsokit