CONFERENCE AGENDA WORKSHOPS ROOM 1 WORKSHOPS ROOM 2
DEDICATED WORKSHOP SESSIONS
45-MINUTE WORKSHOPS WILL RUN THROUGHOUT THE DAY
These intimate and detailed 45-minute app promotion knowledge blasts run concurrently alongside the main conference agenda. The workshop rooms have a limited capacity of 40 people each and workshop seating will be allocated on a first-come, first-served basis.
WORKSHOPS ROOM 1 AGENDA
09.30 – 10.10
The 2017 Mobile Marketing Tech Stack
Which technologies to use at which point in the lifecycle of your app product (first launch; growth; renown brand)
How to connect and set them up properly to get one source of truth for your various reporting needs
How to find out what your competitor apps are using and how sophisticated their app marketing setup is
Christian Eckhardt
CEO & Co-Founder, Customlytics
Raul Truckenbrodt
Co-Founder, Customlytics
11.30 – 12.10
APP PROMOTIONS DONE RIGHT: STOP FAILING ON CUSTOMER ENGAGEMENT!
How To Make Sure You Are Not Overspending On The Wrong Customer Segments
How To Deliver Personalised Rewards For Each Customer
Tips & Tricks On How To Reduce Your CAC While Increasing ROI And CLV Through Optimised Promotions
Case Study: How A Franchise With 2,500 Stores Reworked Their Whole Promotion Strategy To Solve The Cross-Device Problem
Christoph Gerber
Co-Founder & CEO, Talon.One
14.50 – 15.30
Sexy Data Gives Mo’ Money: How to bid effectively
Walk-though: How to build a simple APRDAU powercurve LTV model in Excel (bonus: download our Excel template)
Demo: A country/platform LTV benchmark model
Discussion: How two different data pipes lead to different competitive advantages
Matthaus Krzykowski
Director Platform, Tenjin
Oliver Kern
Growth, Kuuhubb