WE BELIEVE THAT SPEAKERS ARE THE CRUX OF ANY CONFERENCE

That’s why we’re busy researching and assembling a speaker faculty that will do this conference, and this topic, justice.

If you believe that you represent the elite of app promotion experts, have a unique perspective, have made a technological advance that needs shouting about, or possess a case study to rival all case studies, then please let us know by filling in this form:

Fill out my online form.


OUR SPEAKER FACULTY

 


Marie-Anne Lambert

Global Head of Paid Social & Mobile Marketing, HelloFresh

Marie-Anne is responsible for all paid social media and mobile marketing activities at HelloFresh, in all the company’s markets. She plans and executes scaling strategies and manages the allocation of a 7-digit monthly budget. HelloFresh is the #1 meal kit delivery service globally and the #1 fastest growing company in Europe according to the Financial Times, with revenues over €600 million in 2016.

Prior to HelloFresh, Marie-Anne acted as Team Lead Mobile Marketing for Bonial.com’s US operations. The role included full responsibility for all app promotion activities in the US market and the management of an 8-digit yearly budget. Marie-Anne was a key member of the cross-functional growth hacking team that drove double-digit uplift in user retention.


Noam Auerbach

Product Manager, Growth, SoundCloud

Noam is the Product Manager for the Growth Team at SoundCloud. His team is responsible for driving user acquisition, onboarding and retention across all platforms (iOS, Android and web). His work involves driving global growth using data prediction models, powerful backend systems, hacking growth marketing and developing user facing features. SoundCloud is the world’s leading social sound platform with over 350 million active monthly users.

Previously Noam was a film producer and director, and a researcher in the field of social neuroscience.


Adeline Lee

Director of Product, Clue

Adeline Lee is the Director of Product at Clue, one of the world’s most popular female health apps. With 10 years of experience in telecommunications and tech, she currently focuses on both marketing (ASO, localization and digital marketing) and product (definition, conceptualization, implementation and messaging strategy).

Adeline previously worked as the Director of Global Partnerships for Telenor Group based out of Bangkok, leading social media partnerships with companies such as Facebook, Twitter and Wikipedia.


Thomas Petit

Growth Team Member, 8fit

With 12 years of experience as a marketing specialist and a 6-year stint at various start-ups, Thomas is a passionate practitioner of ASO experiments.

He is a part of the growth team at 8fit, a Top 25 grossing app for health & fitness with over one million users.


Gessica Bicego

Head of Performance Marketing, Blinkist

Gessica is a computer scientist in love with marketing. She currently leads the performance marketing team at Blinkist, a mobile learning startup that offers key insights from non-fiction books.

She has been working in digital for 7+ years at startups, agencies and big companies, combining her analytical skills and IT background with her passion for marketing.


Marina Guz

Growth Lead, Mimi

Marina is in charge of Growth at Mimi Hearing Technologies, an mHealth company with the mission to develop smartphone based tools for people around the world to hear better.

She has 9 years of international marketing experience, ranging from large corporations to agencies and startups.

Prior to Mimi, Marina was responsible for international user growth strategy at FAMILO, Europe’s most popular location messenger app.


Lior Barak

Senior Marketing Analyst, Zalando

Lior is a Senior Marketing Analyst at Zalando, where he is transforming data into meaningful and actionable insights.

Prior to Zalando, Lior held marketing roles at LOVOO and Nielsen.


Ekaterina Petrakova

ASO Manager, Rocket Internet

Ekaterina is responsible for App Store & Search Engine Optimization, mobile SEO and app indexing at Rocket Internet.


Gianluca Segato

Founder, Uniwhere

Gianluca Segato is the founder of Uniwhere, a mobile app for university students that currently counts 120,000 active users in 55 Italian universities.

Over the past two years, Uniwhere has been featured in prominent Italian and German media and in industry-related publications. The company’s headquarters are in Berlin, while the development team is located in Venice.

Gianluca graduated in Economics and Management and is skilled in machine learning, artificial intelligence and mobile development. The Italian Embassy in Germany awarded him the title of Italian of the Year for 2016.


Christian Eckhardt

CEO & Co-Founder, Customlytics

Christian started his mobile marketing career at Delivery Hero in Berlin. His initial focus was on the mobile media buying side when he was in charge of performance app marketing for the German market brands of Delivery Hero. Subsequent roles included responsibility for mobile CRM and product management for the company’s international app business.

After several years working in the Berlin startup-scene Christian co-founded Customlytics in early 2016 with former Delivery Hero colleague Raul Truckenbrodt. Customlytics provides hands-on guidance for all topics around mobile app marketing, analytics and technology.


Giulia Tobaldin

ASO Marketing Manager, Zalando

Giulia is responsible for App Store Optimization (ASO) at Zalando. After gaining almost a decade of experience in offline and online marketing, on both the agency and client side, she landed at Zalando following her passion for mobile marketing, grown along with her love for the city of Berlin.


Jacques Frisch

User Acquisition & Retention, Wallapop

Jacques has been working in digital marketing for 10 years, focusing on helping mobile apps to grow for the past 5. He has run user acquisition and retention for various eCommerce, communication and lifestyle apps.

Jacques is currently growing the user base for Wallapop, a mobile marketplace app that helps people to buy and sell nice things nearby.


Alexei Chemenda

Managing Director USA, Adikteev

Alexei Chemenda is the US Managing Director of Adikteev Group. Adikteev is a mobile marketing company, driven by a machine learning technology, offering answers all along the conversion funnel: branding, performance, users acquisition and retention.

Alexei joined Adikteev in 2015 following its acquisition of MotionLead, a company he co-founded. MotionLead is a Y Combinator-backed ad tech company that helps advertisers grow their audience.

He splits his time every month between Berlin, New York and Paris where Adikteev is located.


Sandra Wu

Digital Marketing Manager, Blinkist

Sandra Wu is a performance marketer who specializes in content marketing. She currently works at Blinkist, a reading app that delivers the essence of big ideas from nonfiction books in minutes.

Having collaborated with several apps in the fitness, education and eCommerce industry, Sandra is eager to share her insights on this unique approach to user acquisition.


Raul Truckenbrodt

Co-Founder, Customlytics

Raul’s mobile marketing career began in 2014 at pizza.de, the market leader at that time for online food delivery in Germany. He was responsible for product marketing and development of the Android and iOS apps. When pizza.de was acquired by Delivery Hero Raul relocated to Berlin and held roles in mobile app tracking, analytics and data warehousing. He was responsible for setting and rolling out standards and best practices across all Delivery Hero ventures at a global scale.

Raul co-founded Customlytics in early 2016 with former Delivery Hero colleague Christian Eckhardt, where he is now concerned with everything related to app marketing from a technical perspective.


Patrick Kane

Founder & CEO, Priori Data

Patrick founded Priori Data in 2013 after working for a decade on the consumer side of market data.

As an analyst in the investment banking division at Morgan Stanley in New York City, he analyzed large volumes of data to assist in M&A, IPO, leverage buyouts and debt financing transactions. Later, as a Senior Associate at Vestar Capital Partners, a private equity fund, he relied on data to identify, evaluate and execute private equity investments across the U.S. and Western Europe.

Patrick holds a BA in Political Science and Spanish from Middlebury College in Vermont and an MBA from INSEAD in France.


Florian Plenge

CEO, Skoove

Dr Florian Plenge is the Co-Founder and CEO of Berlin-based startup Skoove, a piano-learning platform that analyses, through a computer’s microphone, whether music students are hitting the right notes. Since its launch in November 2015, Skoove (a product of Microsoft Ventures Berlin accelerator) has provided over 200,000 lessons to consumers learning piano, from beginners to players with existing experience, in 187 countries.

With over 10 years of experience in the music industry, including multiple roles at Native Instruments (a leading manufacturer of software and hardware for music production and DJing), Florian co-founded Skoove with his colleague Stephan Schulz in 2014. The pair identified the need for Skoove by noticing a clear gap in the music education market that was not being met by existing online tuition methods. As CEO, Florian’s personal passion for making things entertaining and easy plays a key role in bringing Skoove’s goal to life – making music education fun, effective and accessible to everyone.


Elena Tsarkova

User Acquisition & Growth Specialist, Wooga

Elena is a User Acquisition & Growth Specialist at Wooga, a Berlin-based developer of casual mobile games. In her role she is in charge of connecting players with high quality mobile games across the company’s portfolio.

Elena holds a Master of Science in Digital Media focused on VR & AR. She also acts as Co-Organizer of “Women Who Go”, a non-profit that provides free programming classes for underrepresented groups in tech.


Peggy Anne Salz

Lead Analyst & Founder, MobileGroove

Peggy Anne Salz is the Lead Analyst and Founder of MobileGroove, providing analysis, custom research and strategic content marketing to the global mobile industry, and mentoring and consulting to tech startups.

She has written 9 books about mobile, including The Everything Guide To Mobile Apps (published by F+W).